The PPP loan program was supposed to help small businesses that the coronavirus ravaged. How, then, did ‘small businesses’ like the Los Angeles Lakers, Ruth’s Chris Steakhouse and AutoNation apply for and receive money?
Corporate Social Responsibility
Earth Day 2020: Environmental Communications in Bloom
April 21st, 2020 by Sophie MaerowitzIn the decades since the environmental awareness holiday was launched, numerous organizations have tied the spring months to environmental sustainability and stewardship initiatives. Whether pledging to reduce an organization’s environmental impacts, investing in fossil fuel alternatives or teaching kids the importance of conservation, just about every kind of organization has an “in” on climate action. For inspiration, here are three Earth Day communications highlights.
How to Communicate and Pitch During the Pandemic
April 21st, 2020 by PRNEWSA trio of PR pros provides answers to a slew of questions asked during our free webinar about communicating and pitching during the pandemic. Not surprisingly, many of the basics of PR before coronavirus hit continue to be important.
Tips for Customer Service Communications During The Pandemic
April 13th, 2020 by Seth ArensteinDespite the overwhelming demand on certain industries, customer service remains a reputation maker, good or bad. Fortunately, we found the basics of good customer service communications prior to the pandemic remain constant. Add to them even more than normal emotion and understanding.
During Coronavirus, Brands Should Lead, Not Sell
April 7th, 2020 by Mark SorensonSince brands are trusted more than politicians, this dark moment is an opportunity for them to shine, argues creative director Mark Sorensen. He offers several ways brands and their leaders can help direct the public to do the right thing, proving that capitalism cares about more than profits.
For Some Brands, COVID-19 Response Carries Spirit of Previous CSR Efforts
March 27th, 2020 by Mark RenfreeAs PRNEWS catalogs the good works and clever messaging out there, we wanted to highlight some of the groups that have a track record of giving back.
How Brands are Employing Creative COVID-19 Messaging
March 25th, 2020 by PRNEWS[Editor’s note: In addition to some brands, organizations and individuals doling out acts of kindness (check here for that particular dose of positivity), several are changing their messaging to reflect the new reality. Below is… Continued
Why We Need to Communicate from the Heart Now
March 24th, 2020 by Gil BasheWe don’t emotionally trust facts; we trust people – or we don’t. As we process facts emotionally, we trust leaders who move beyond facts to speak in a voice that echoes how we feel, right now. At a time when the public is worried, communicating with the heart can help. Facts alone will not drive people to action, writes Gil Bashe, managing partner, global health, Finn Partners.
Tips on Doing Good from Authors During COVID-19
March 19th, 2020 by David E. JohnsonAs many others are doing, members of the book industry have stepped up during the coronavirus crisis. Here are examples of how authors are working with PR pros to offer solace to a variety of groups during these difficult times.
Brands Doing Good During a Difficult Time
March 17th, 2020 by PRNEWSOne silver lining during the COVID-19 period is that some brands, organizations and individuals are attempting to offset the difficulties with acts of kindness. In an article published March 13, 2020, PRNEWS editor Seth Arenstein described and listed early examples of this. Since that time, PRNEWS decided to extend the list periodically with additional examples of noteworthy activities.