Implementing a corporate social responsibility program requires more than just building a favorable brand image. It’s also about building a community by helping others. That was Toshiba America Business
I found myself halfway around the world, hauling 30-pound cinderblocks across a dusty foundation under a relentless African sun. I was building a house. And it was changing my life.
Case Study: Academy of Country Music Generates New Engagement For its Awards With Multifaceted Twitter PR CampaignJuly 29th, 2013 by PR News
Country music fans are considered some of the most loyal among all the musical genres. There’s an emotional bond between fans and country music artists that is generally lacking among jazz aficionados and rock connoisseurs.
Former President George H.W. Bush shaved his head to show support for a two-year-old suffering from leukemia, according to Politico. Patrick, surname withheld, is the son of a member of Bush’s security detail.
Case Study: As Internet Addiction; Increases, an Agency Uses Social Media to Promote Reboot’s ‘National Day of Unplugging’July 22nd, 2013 by PR News
In this digital age, many Americans have a hard time stepping away from their hand-held devices. The annual National Day of Unplugging (NDU) encourages the world to take a break from technology for just 24 hours and remember that there’s more to life than staring into your screens all day.
More Evidence Linking Reputation to the Bottom Line; Engaging Employees May Have Just Gotten a Bit TougherJuly 15th, 2013 by PR News
A bad reputation can cost you dearly. Office workers lost some confidence in Q1.
One Leg at a Time, DoSomething.org Works with Aéropostale to Clothe Homeless Teens Living in the U.S.July 15th, 2013 by Lucia Davis
One out of three homeless people in the U.S. is under the age of 18, which translates to 1.7 million homeless teenagers in this country. Eliminating teen homelessness is a lofty but near impossible goal. Nonetheless, nonprofit DoSomething.org wanted to provide for this large swath of the population in some way.
In the immediate aftermath of the tragic plane crash on July 6, Asiana Airlines has been forthcoming with its findings, regardless of how the facts will reflect on the company.
It’s time to celebrate our independence! For communications professionals that means now is the time to connect your brand to America’s biggest summer celebration. And to commemorate America’s 237 birthday here are 13 brands (in honor of the 13 original colonies) that celebrate the holiday in style.