Corporate Responsibility

2013 PR Agency Elite Awards: Advocacy

September 10th, 2013 by

Winner: Fraser Communications The mantra at Fraser Communications is “doing well by doing good.” For the past 14 years the PR agency has worked on advocacy campaigns in multiple areas, ranging from early literacy to… Continued

3 Critical PR Fundamentals for When Campaigns Cover Unusual Subjects

September 3rd, 2013 by

Indira Abidin has experience tackling PR campaigns rooted in topics not discussed in polite society. Read some takeaways from her work on “World Toilet Day.”

Bad News for Fast Food Corporations

August 29th, 2013 by

Reports have surfaced that a massive fast food protest will be staged next week around the country. Employees from McDonald’s, Wendy’s and Burger King are all expected to walk out of their jobs to voice concerns about poor treatment and unlivable wages.

Case Study: Nestle Waters North America Looks to Reinvent Recycling By Promoting Value of Extended Producer Responsibility

August 19th, 2013 by

The U.S. recycling rate has been holding at a paltry 34% for the past few years, according to the Environmental Protection Agency. What’s more, recyclable materials that are worth billions of dollars are still ending up in landfills each year.

FleishmanHillard Reorganization Reflects How The PR Industry is Rapidly Evolving A Window Into The Future of PR

August 19th, 2013 by

Dave Senay, president-CEO of FleishmanHillard, spoke with PR News about his company’s rebranding as well as larger changes impacting the PR industry.

PR News Shines Spotlight on Top Work by PR Agencies

August 9th, 2013 by

PR News’ PR Agency Elite Awards recognize agencies in 23 practice areas, such as branding, business to business, community relations, crisis management, digital/social media, internal communications, media relations, mulitcultural PR, nonprofit/association and reputation management. All of the finalists will be celebrated at a luncheon on Sept. 10, 2013 at the Grand Hyatt in New York.

Case Study: Toshiba America Business Solutions Steps Up to Provide Resources Designed to Make CSR Helpers Help More

August 5th, 2013 by

Implementing a corporate social responsibility program requires more than just building a favorable brand image. It’s also about building a community by helping others. That was Toshiba America Business

Women Weigh in On Biggest Work Obstacles

August 2nd, 2013 by

Women dominate the PR industry everywhere but the executive level. However, a lack of women in the C-Suite is a problem not isolated to the communication field.

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Building a Global CSR Initiative, One Cinder Block at a Time

July 30th, 2013 by

I found myself halfway around the world, hauling 30-pound cinderblocks across a dusty foundation under a relentless African sun. I was building a house. And it was changing my life.

Case Study: Academy of Country Music Generates New Engagement For its Awards With Multifaceted Twitter PR Campaign

July 29th, 2013 by

Country music fans are considered some of the most loyal among all the musical genres. There’s an emotional bond between fans and country music artists that is generally lacking among jazz aficionados and rock connoisseurs.