The business case for diversity and inclusion is well known. Now, the pandemic and wrongful death of George Floyd in Minneapolis have teed up an opportunity for corporate communicators and PR agencies to re-shape their organizations’ values on diversity and inclusion. It’s a moment that PR should not miss.
Corporate Social Responsibility
Marilyn Laurie: How She Emerged from Humble Roots to a Woman in Charge
June 2nd, 2020 by Shelley SpectorMarilyn Laurie (1939-2013) worked her way up to become CCO of AT&T, the company’s first female in that position. She did so, in part, by holding un-traditional views, including seeing PR’s role as representing the consumer inside the board room. Our monthly history feature is a Q&A with Dick Martin, author of a forthcoming book about Marilyn. In addition, Martin succeeded Laurie at AT&T.
Brands and Organizations Share Messages of Support for George Floyd
June 1st, 2020 by Nicole SchumanIn an always-connected digital world, delivering a message to unite a community seems simple. We see this in the unity of health and safety messaging from organizations that has emerged during the COVID-19 pandemic. Now groups, companies and brands must decide about their stance not only on the death of George Floyd, but support of the black and brown community.
The Road to an Executive Order: A Twitter Drama
May 28th, 2020 by Nicole SchumanThe latest battle between the White House and social media platforms began on May 26, when Twitter attached a “Fact Check” notification to President Trump’s tweet which included misinformation about mail-in voting.
Diversity and Inclusion Remain Essential During the Pandemic
May 26th, 2020 by Angela Chitkara and Soon Mee KimIn the wake of events of the past few days, we’ve decided to slow or suspend many of our activities on this site so we can reflect on diversity and inclusion. As one of the authors of the essay, Angela Chitkara, said, “People are hurting. We need to take a good look at ourselves and ask what kind of society and organization do we want to be.”
PRNEWS GRADES: Brand Creations for the Week of May 17
May 21st, 2020 by PRNEWSThe PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and what to avoid.
Shanghai Disneyland’s Reopening Could Serve as a Model
May 11th, 2020 by Nicole SchumanShanghai Disneyland reopened today, with plenty of eyes watching. As parts of the world attempt to emerge from lockdown and stay-at-home orders, onlookers wonder how opening the gates to large destinations like Disneyland will unfold,… Continued
Lysol and Clorox Clean Up with Their Communication
May 8th, 2020 by Seth ArensteinThe coronavirus has shined a spotlight on heretofore unheralded people and things. Cleaning and transport staff, fast-food and supermarket workers now are essential employees. Finally. Also essential are healthcare workers, some of whom have ascended… Continued
How to Create a Communications Plan for Reopening
May 8th, 2020 by Nicole SchumanWith reopening touching so many industries, there is no one-size-fits-all communications strategy. But communicators will be left holding the mic, responsible for over-communicating policies and practices to employees, customers and other stakeholders. Here are tips to help.
Travel Industry Pivots Communications to Assure the Consumer
April 29th, 2020 by Nicole SchumanThe travel industry undoubtedly took a huge hit with the onslaught of COVID-19, so communicators reassessed messaging to address customer concerns and provide assurance. While uncertainty looms around this new normal, brands look to guide customers with a steady hand for any future travel needs.