Corporate Responsibility

PR News Announces 2013 Platinum PR Award Winners

October 15th, 2013 by

More than 300 communications professionals packed the Manhattan Ballroom in New York’s Grand Hyatt on Oct. 15, 2013 to celebrate the winners and honorable mentions of PR News’ Platinum PR Awards.

2013 Platinum PR Awards: Public Affairs

October 15th, 2013 by

Winner: Be The Match with PadillaCRT – Inspiring Congressional Support of a Life-Saving Cause  Sometimes it’s easy to forget that public relations is more than bolstering brands and gaining publicity for clients. That is, sometimes… Continued

2013 Platinum Hall of Fame Inductees

October 15th, 2013 by

PR News celebrated the 2013 inductees into its Platinum Hall of Fame at the Platinum PR Awards luncheon on Oct. 15, 2013 at New York’s Grand Hyatt. The Platinum Hall of Fame honors campaigns that… Continued

2013 Platinum PR Awards: Green PR

October 15th, 2013 by

Winner: Porter Novelli – HP Environmental Leadership Campaign In 1987, HP began recycling hardware and has since recovered over 2.3 billion pounds of electronics and supplies for recycling. For the HP Environmental Leadership campaign, HP… Continued

2013 Platinum PR Awards: Cause-Related Marketing

October 15th, 2013 by

Winner: Taylor on behalf of Allstate – Allstate’s Once is Never Enough Program (a.k.a. the O.N.E. Program) With its Once is Never Enough Program, Allstate and partner Taylor have taken the “you’re in good hands”… Continued

2013 Platinum PR Awards: PSA

October 15th, 2013 by

Winner: Bristol-Myers Squibb with Ogilvy Public Relations – Men and Melanoma: The Unexposed Target Raising awareness can sometimes be the best measure for prevention and early detection of several diseases. Ogilvy and Bristol-Myers Squibb agrees,… Continued

PR Insider: Be A Change Agent, Not Just a PR Agent

October 15th, 2013 by

Here are two examples of how I leveraged my skills and experiences as a public relations professional to successfully influence public policy—all without getting paid a dime for my time or worrying about which clients may be offended by my stand.

Want to Break Through the Clutter With Your CSR Campaign? Here are 3 Tips

October 11th, 2013 by

It’s National Breast Cancer Awareness month, and brands are going all out to show their support. The challenge lies in the ability for organizations with cancer-related CSR programs to stand out from the crowd and let stakeholders know about the great work that they’re doing.

4 Tips for Happy and Hardworking Volunteers

October 8th, 2013 by

You’ve spent months on your communications plan in an effort to earn media coverage and attract volunteers for your community event. Now that you have people ready to get dirty for the cause, don’t miss an opportunity to inspire them to become brand ambassadors.

Living Up to Core Ethical Values Can Be More Challenging Than We Think

October 7th, 2013 by

Nothing can go wrong (ethically speaking) if we are truthful, if we behave in a manner consistent with our values and if we inform our constituents about whom we work for. However, life is never that simple.