Winner: Be The Match with PadillaCRT – Inspiring Congressional Support of a Life-Saving Cause Sometimes it’s easy to forget that public relations is more than bolstering brands and gaining publicity for clients. That is, sometimes… Continued
Winner: Porter Novelli – HP Environmental Leadership Campaign In 1987, HP began recycling hardware and has since recovered over 2.3 billion pounds of electronics and supplies for recycling. For the HP Environmental Leadership campaign, HP… Continued
Winner: Taylor on behalf of Allstate – Allstate’s Once is Never Enough Program (a.k.a. the O.N.E. Program) With its Once is Never Enough Program, Allstate and partner Taylor have taken the “you’re in good hands”… Continued
Winner: Bristol-Myers Squibb with Ogilvy Public Relations – Men and Melanoma: The Unexposed Target Raising awareness can sometimes be the best measure for prevention and early detection of several diseases. Ogilvy and Bristol-Myers Squibb agrees,… Continued
Here are two examples of how I leveraged my skills and experiences as a public relations professional to successfully influence public policy—all without getting paid a dime for my time or worrying about which clients may be offended by my stand.
It’s National Breast Cancer Awareness month, and brands are going all out to show their support. The challenge lies in the ability for organizations with cancer-related CSR programs to stand out from the crowd and let stakeholders know about the great work that they’re doing.
You’ve spent months on your communications plan in an effort to earn media coverage and attract volunteers for your community event. Now that you have people ready to get dirty for the cause, don’t miss an opportunity to inspire them to become brand ambassadors.
Nothing can go wrong (ethically speaking) if we are truthful, if we behave in a manner consistent with our values and if we inform our constituents about whom we work for. However, life is never that simple.