Corporate Responsibility


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Cheerios Refuses to Pull Commercial and Cave in To those Upset by Interracial Depiction

A recent Cheerios commercial featuring an interracial mother and daughter sparks racist rants online.

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How To Measure Your CSR Efforts

The SPI, or the world’s newest reporting standards on social and environmental reporting, is being introduced to countries and their governments.

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NASCAR Races Toward 1 Million Salutes on Twitter & Instagram

A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.

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Earth Day Report: The Environment is Just Part of Your Sustainability Story

With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.

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5 Reasons Why Doing Good Is Good for Business

Corporate giving has become highly sophisticated in recent years, but Carrie Fox provides five reasons why any effort is still worth it.

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2013 CSR Awards: Philanthropy Communications

Winner: Cantor Fitzgerald BGC – Cantor/BGC Charity Day 2012 Despite the continued economic downturn, global financial services company Cantor Fitzgerald, which lost 658 employees during the World Trade Center attacks, together with its affiliate BGC … | MORE »

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2013 CSR Awards: Facebook Communications Campaign

Winner: Porter Novelli for Uncle Ben’s – Ben’s Beginners Cooking Contest In 2011 Uncle Ben’s and the Porter Novelli team, including Linda Martin, Martin Pearce, Eniko Bolivar, Sydney Siegmeth, Megan McCarthy, Andrews Cops and Connie … | MORE »

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2013 CSR Awards: Hall of Fame – UPS

UPS A recognized world leader in corporate social responsibility, UPS has for the fourth consecutive year earned the number one ranking in the consumer shipping category of the Climate Counts Company Scorecard. UPS tied for … | MORE »

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2013 CSR Awards: Sustainability CSR Report

Winner:  Merck 2011 Corporate Responsibility Report For communications execs who want to improve the health of their CSR reports, pharmaceutical giant Merck may have what ails you. The company’s 2011 Corporate Responsibility Report provides stakeholders … | MORE »

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2013 CSR Awards: Overall Leader in CSR Practices – Organizations with more than 10,000 Employees 

Co-Winner: Coca-Cola Enterprises In 2010, Coca-Cola Enterprises became a wholly European business, and as a result, in September 2011 CCE launched a new sustainability plan, "Deliver for Today, Inspire for Tomorrow," that put its CSR … | MORE »

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