Corporate Responsibility

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PR Insider: Bridging the Gap Between Teachers and the Media

September 26th, 2013 by

As a PR professional who has helped educators nationwide become media spokespeople and advocates, I am only too aware that the reasons for the disconnect between teachers and the press are complex. I also know that the media is a powerful lever that can help shift the poor public perception of teachers, a change that is long overdue.

Case Study: Agency Helps A Legacy of Giving Update Its PR Program, Extend Reach and Teach Kids How to Be Charitable

September 23rd, 2013 by

In 2011, Texas public schools lost $5.3 billion to massive budget cuts. As a result, schools were forced to cut valuable educational programs. One piece of curriculum in danger of losing its funding was A Legacy of Giving (Legacy), a nonprofit organization that teaches children to be philanthropists.

PR News Announces Winners of PR Agency Elite Awards

September 11th, 2013 by

PR News on Tuesday, Sept. 10, 2013, celebrated the winners and honorable mentions of its PR Agency Elite Awards at the Grand Hyatt in New York City.

Why Did it Take So Long For Business Insider to Fire its “Brogrammer,” Pax Dickinson?

September 11th, 2013 by

This week, Business Insider fired its “brogrammer” CTO, Pax Dickinson, after media outlets shed light his repeated racist, sexist and homophobic tweets. But why did it take a public outcry for the publication to let him go?

PR News Announces Winners of 2013 PR Agency Elite Awards

September 10th, 2013 by

PR News on Tuesday, Sept. 10, 2013, celebrated the winners and honorable mentions of its PR Agency Elite Awards at the Grand Hyatt in New York City. The awards set benchmarks of excellence in client PR efforts, as PR agencies were recognized for their work in 23 practice areas.

2013 PR Agency Elite Awards: Marketing to Latinos

September 10th, 2013 by

Winner: Biosector 2 After his father, José Secada, succumbed to hepatitis C in 2011, Grammy Award-winning singer Jon Secada announced that he was participating in Hepatitis C-Toca El Tema, which translates to “to touch the… Continued

2013 PR Agency Elite Awards: Community Relations/Volunteer Programs

September 10th, 2013 by

Winner: Waggener Edstrom Worldwide Waggener Edstrom Worldwide has a longstanding commitment to contributing up to 1% annually of its total fee revenue to communities. But in 2012 Waggener Edstrom took its charitable efforts up a… Continued

2013 PR Agency Elite Awards: Marketing to Women

September 10th, 2013 by

Winner: Marina Maher Communications Marina Maher Communications was behind one of the most iconic, not to mention pro-women, campaigns to come out of the London 2012 Olympics: P&G’s “Thank You Mom” campaign. According to research… Continued

2013 PR Agency Elite Awards: Promotion of Firm

September 10th, 2013 by

Co-Winner: MWW When MWW founder, CEO and president Michael Kempner in 2010 spearheaded a management led buy-out from the Interpublic Group of Companies, the decision caused a surge of interest in the East Rutherford, N.J.-based… Continued

2013 PR Agency Elite Awards: Cause/CSR

September 10th, 2013 by

Winner: Cone Communications Boston-based Cone Communications specializes in corporate social responsibility, or CSR, which in the last several years has been creeping toward the top of the consumer agenda. A majority of Americans not only… Continued