Corporate Responsibility


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NASCAR Races Toward 1 Million Salutes on Twitter & Instagram

A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick. | MORE »

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Earth Day Report: The Environment is Just Part of Your Sustainability Story

With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed. | MORE »

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5 Reasons Why Doing Good Is Good for Business

Corporate giving has become highly sophisticated in recent years, but Carrie Fox provides five reasons why any effort is still worth it.  | MORE »

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2013 CSR Awards A-List: Edelman

Edelman For more than two decades, Edelman has been at the vanguard of helping leading brands and corporations create lasting connections between business and social issues, from StarKist’s dolphin-safe tuna and Dove’s Campaign for Real … | MORE »

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2013 CSR Awards: Video Initiatives

Havas PR – Banging the Drum for Breast Cancer Awareness Charged to promote a story Ford had created—a 14-minute documentary called "Bang the Drum: Living Out Loud in the Face of Breast Cancer" that features … | MORE »

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2013 CSR Awards: Environmental Stewardship

Winner: DuPont – Drive to Zero Landfill Communications Campaign The DuPont Building Innovations business in 2009 embarked on a three year "Drive to Zero Landfill" program to completely eliminate the 81 million pounds of landfill … | MORE »

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2013 CSR Awards: CSR Professional of the Year

Winner: Shannon Schuyler, Corporate Responsibility Leader, PwC Shannon Schulyer is a CR leader on the move. She oversees PwC’s global internal strategy around its four pillars: marketplace, community, people and involvement. As corporate responsibility leader, she has spoken … | MORE »

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2013 CSR Awards A-List: Cone Communications

Cone Communications In continuing its high standard for CSR activities, in 2012 Cone Communications introduced a new approach called Corporate Social ReturnSM, which centers on measurable business, brand and societal impacts that yield benefits for … | MORE »

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2013 CSR Awards: Recycling Campaign

Winner: Cone Communications for Nestlé Waters North America – Reinventing Recycling through an Extended Producer Responsibility Model  In 2008, Nestlé Waters North America (NWNA) set an ambitious goal to double recycling rates for PET plastic beverage … | MORE »

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2013 CSR Awards: Cause Branding Campaign

Winner: Food Network’s Hunger Hits Home Campaign Narrated by actor and campaign spokesperson Jeff Bridges, Hunger Hits Home examined the issue of childhood hunger through the eyes of those on the frontlines—parents and children, anti-hunger … | MORE »

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