Corporate Responsibility

Powerade Drops Controversial Ingredient After Teenager’s Petition

May 5th, 2014 by

A representative for the Atlanta-based company confirmed Sunday that Powerade will no longer include brominated vegetable oil (BVO), which the Food and Drug Administration describes as a stabilizer for flavoring oils in fruit-flavored drinks.

10 Steps to Launching a Successful CSR Program

April 24th, 2014 by

Empowering your employees to be your CSR ambassadors will help them to develop a stronger attachment to your company while giving back to their communities and working to make your operations more sustainable.

CVS’ Cigarette Announcement Advances CSR Through Communications

April 9th, 2014 by

CVS Caremark’s recent decision to stop selling tobacco products is a great example of how brands can use communications to build awareness of their CSR efforts.

2014 CSR Hall of Fame Inductees

April 7th, 2014 by

The CSR Hall of Fame honors organizations that have not just made an impact over the past several years but that have launched model CSR programs that will be referred to for years to come.… Continued

New Sustainable Font, Ryman Eco, Promises to Save Money and Change How We Print

April 3rd, 2014 by

According to Ryman, if we all switched to the new font tomorrow for everything we print, we would save more than 490 million ink cartridges and 6.5 million tons of Co2 emissions every year.

Top Programs from the 2014 CSR A-List

March 20th, 2014 by

This year’s CSR A-List features top agencies and bold initiatives in the realm of corporate social responsibility.

Why is #NationalPancakeDay Trending on Twitter?

March 4th, 2014 by

On Tuesday, IHOP guests will be treated to a free short stack of pancakes in exchange for a suggested donation to charity.

PR and Communications Amidst Rapid Growth

February 24th, 2014 by

The communications team at Acorda was challenged with maintaining the collaborative spirit and sense of community that defined the company from its inception, while also encouraging new employees to enrich the company culture through their own professional experiences.

Positive PR for Chick-fil-A (for a Change) after Antibiotic-Free Pledge

February 12th, 2014 by

Chick-fil-A joins a CSR trend that saw Subway remove chemicals from its bread baking process and Kraft Foods remove artificial dyes from its cheese slices.

PR Insider: Making a Profit and Doing Good are Not Mutually Exclusive

February 3rd, 2014 by

Brand Citizenship creates a shared sense of responsibility among consumers. Companies that embrace a this model will build long-lasting loyalty and lead their market.