Career Advice

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This is the Edge You Need to Get Ahead

April 4th, 2016 by

When you don’t show up you risk losing your authenticity, and sometimes the trust your stakeholders have in you and your brand. When showing up, you are putting your best self forward. You are all in, whether it’s working on a project, attending a lunch with a new client, leading a meeting, listening to your colleagues, writing a report, a press release or an important email.

Six PR Storytelling Rules We Should Pick Up From Classic Movies

March 28th, 2016 by

In a world focused on shareable content, we struggle to find ways to make our stories stand out. What makes someone read what we write, watch our video and more important, remember it and engage others by retelling it?


It’s National Grammar Day, but Do Young People Care?

March 17th, 2016 by

Reports of grammar’s death have been greatly exaggerated.

How to Create an Editorial Plan to Write Simply About Complex Issues

March 14th, 2016 by

We’ve all been there. You are asked to write a newsletter article, a speech or op-ed about a topic that is very complicated and technical.

5 Tips to Help Communicators Adjust to Disrupted Commercial Sectors

March 14th, 2016 by

This article examines the implications for communicators resulting from myriad changes in America’s healthcare system.

How PR Pros Can Turn Smart CEOs Into Dynamic Communicators

March 7th, 2016 by

Savvy communication professionals invest time thinking about the toughest business challenges their CEOs face, from outmaneuvering competitors to addressing operational vulnerabilities.

When Change Is Unnecessary: 5 Things to Consider Prior to Rebranding

March 7th, 2016 by

Not long ago, many thought of a brand as something that only attached to (and benefited) consumer goods: toothpaste, cars, detergent or jeans.

Ditching PPT: How to Give Great PR Presentations Without Slides

February 29th, 2016 by

Most of us in PR have become accustomed to using slides for most or all of our presentations. But do we now rely on slides too much?

How to Make Your Team’s Brainstorming More Effective

February 29th, 2016 by

PR and communication agencies are known for brainstorming with their employees to spark creative concepts—ideas that take shape as clever campaigns, strategies, taglines or other essential messages.


4 Essential Podcasts for PR Pros

February 24th, 2016 by

Whether you’re looking for tips for using social media or just want to stay up on the latest industry trends, these 4 podcasts are sure to help.