PR professionals are tasked with a lot these days. From writing traditional press releases and website copy, to crisis management and social media, the list of responsibilities seems to grow almost daily. It’s hard to know which skills communicators should be prioritizing to stay at the top of their field. For insight on this career-making question, we turned to the PR News community.
A PR professional’s work is never done—especially considering the breakneck speed of digital communications. And on top of press and media relations duties, communicators are now also expected to stay on top of a growing list of social media accounts and metrics. With those hefty expectations in mind, we asked the PR News community for tips on effectively juggling a communicator’s responsibilities.
To get readers in the right frame of mind for the start of the school term this two-part series begins by asking a bevy of veteran in-house and agency communicators to discuss the latest trends in the field and how they are being taught (or not) at colleges and graduate schools. Their responses are included in this week’s edition. In our next edition, we’ll present the academics’ responses to similar questions.
The most important thing to realize about working with agencies is that it’s about much more than merely delegating work. One of the keys to working with an agency is to think about it as building a team outside your organization to help achieve your communication and business goals.
As PR and communications practitioners we often emphasize communications skills, including writing, when hiring junior staffers. Communications competency obviously is critical, but how much thought do we give to other business skills? A new survey for PR News exploring some of these questions suggests skills in addition to communications for young PR pros to hone.
Any discussion of “thought leadership” should start with an acknowledgement that virtually everyone outside the communications field hates the term. Editors and producers see it as a symbol of all that’s wrong with public relations. Yet in spite of the cliché, positioning your executives as, well, leading thinkers remains a critical component of any successful corporate communications effort—especially when your company has passed the “media darling” stage when it’s making all the news.
The key to keeping an audience in its seats can be divided into three areas: what you say, what you show and how you present.
So here you are: You’ve landed your dream summer internship. Look at you! Being an ambitious, forward-thinking go-getter, you’re already wondering how to convert it into a full-time job. We were in your shoes not long ago. Below are the most important things we did as interns to land full-time gigs. To add perspective, we’ve invited our boss, Becky Boles, to add her thoughts on what it takes to get hired by a major communications firm.
With the spring fever hiring months behind us, PR job hunters might think it’s time to throw their resumes on the back burner until next year. Not so: according to a Bloomberg report, July and October were huge for job openings from 2010 to 2015, lagging just barely behind April for vacancies. Now is the time to look for open positions, and focus on presenting the skill set and demeanor to fit your on-paper selling points if you get called in.
You still have another five solid months to make this your best year ever as a communicator. First, you’ll need to take stock of what you and your team have accomplished and perhaps reset priorities. Here are the seven most important areas of focus for PR leaders, according to Diane Schwartz, SVP, PR News.