Career Advice

How I Got Here: Better, On Time, Paranoid

April 6th, 2015 by

In PR News’ periodic look at how PR executives got to the pinnacle of communication, Matt Afflixio from Access Communications argues in favor of being paranoid, on time and always better.

6 Ways to Help Manage a Heavy Load

April 6th, 2015 by

Is your to-do list spiraling out of control? Try these six suggestions to tame the beast.

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3 Tips for Making Meetings Less Painful and More Productive

April 2nd, 2015 by

With a “more-with-less” model seeping through corporate America, brands and organizations no longer have the luxury of constantly having meetings.

PR Insider: Staying Connected While Disconnecting

April 2nd, 2015 by

Working remotely isn’t a new concept, but for a culture that already has a habit of foregoing vacation days, is it possible to ever leave work behind?

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8 Questions to Ask Before Launching an Email Campaign

March 24th, 2015 by

There are some subtle and not-so-subtle differences in what is going to make reporters and other stakeholders open up an email message or immediately nuke it.

No Success Without Risk

March 23rd, 2015 by

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Bring New Disciplines Into the PR Fold

March 23rd, 2015 by

Kelly McGinnis became executive VP and CCO of Levi Strauss & Co. in 2013. The move came 18 months after Levi Strauss hit the reset button following years of no growth. From the get-go McGinnis—who reports directly to Levi’s CEO Chip Bergh—instituted four principles that have guided communications strategy and enhanced integration.

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3 PR Lessons From Starbucks’ #RaceTogether Campaign

March 18th, 2015 by

While some have applauded Starbucks’ efforts, others have hammered a new campaign focusing on race in the U.S.

8 Tips for a 90-Second Professional Networking Encounter

October 7th, 2014 by

At PR News’ recent conferences we’ve taken networking very literally and have begun including speed networking sessions. Here are some tips to make all your brief, face-to-face networking encounters memorable and worthwhile.

Infographic: Tips for Creating the Perfect Résumé

August 29th, 2014 by

Even if you’re not seriously considering looking for a new job, it’s probably a good time to at least add some updates your résumé.