In PR News’ periodic look at how PR executives got to the pinnacle of communication, Matt Afflixio from Access Communications argues in favor of being paranoid, on time and always better.
With a “more-with-less” model seeping through corporate America, brands and organizations no longer have the luxury of constantly having meetings.
There are some subtle and not-so-subtle differences in what is going to make reporters and other stakeholders open up an email message or immediately nuke it.
Kelly McGinnis became executive VP and CCO of Levi Strauss & Co. in 2013. The move came 18 months after Levi Strauss hit the reset button following years of no growth. From the get-go McGinnis—who reports directly to Levi’s CEO Chip Bergh—instituted four principles that have guided communications strategy and enhanced integration.
While some have applauded Starbucks’ efforts, others have hammered a new campaign focusing on race in the U.S.
At PR News’ recent conferences we’ve taken networking very literally and have begun including speed networking sessions. Here are some tips to make all your brief, face-to-face networking encounters memorable and worthwhile.
Even if you’re not seriously considering looking for a new job, it’s probably a good time to at least add some updates your résumé.