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How to Integrate Traditional and Social PR to Gain Media Coverage

August 1st, 2017 by

Dealing effectively with the news media always was a core PR skill. It’s been temporarily overshadowed as social media rises to one of PR’s top priorities. In fact social and traditional PR can and should work together. This article demonstrates how to use elements of both to gain media coverage.

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The Week in PR

August 1st, 2017 by

A weekly roundup of news stories, trends and personnel moves in PR and marketing.This week stories feature Anthony Scaramucci’s quick departure and HBO’s Confederate issue. Personnel moves include appointments and promotions at APCO Worldwide.

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How Cox Enterprises Ensures Its CSR Effort Resonates With Communities

August 1st, 2017 by

The chief spokesperson for Cox Enterprises discusses how to make certain your CSR effort will resonate with the most importance stakeholders of all: the volunteers involved in the CSR and your audience. Remember, CSR is largely about causes or the good people doing volunteer work, not your brand.

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How Google Searches Can Help Your Influencer Effort

August 1st, 2017 by

Everywhere we look we hear about influencers. YouTubers, Instagrammers, bloggers and more are building online communities. Working with influencers is not as simple as merely finding someone to write about your brand, however. In this article we provide tips to help you find influencers who will be the right fit for your brand.

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How Oracle Drives Engagement on Social by Serving Its Audience With Thought Leadership

July 24th, 2017 by

Oracle’s global director of social media Steve Moskovitz goes into depth about how the brand organizes and measures social media. He argues B2B brands continue to put too much emphasis on numbers of followers and likes. In addition, brands miss the point of social when they push sales as opposed to providing informative content for audience members.

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How Trust Helped Cisco Turn Employees Into Its Best Recruiters

July 24th, 2017 by

Whom do you trust? Cisco’s Carmen Collins argues that brands ignore that their employees can be the most genuine and trusted voices. She discusses how Cisco has employed staffers on social media channels to help recruit potential employees.

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How You Can Use Google Analytics Tabs and UTM Codes to Bolster PR

July 24th, 2017 by

Greg Kunkel, a communicator at the NW Pacific Laboratory, provides a step-by-step look at how PR can use Google Analytics to its advantage. Along the way you’ll learn about how UTM codes can help and why you need to learn about acquisition tabs if you don’t already.

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Rich Dad Enjoys 76% Rise in Consumer Engagement in June With Videos

July 24th, 2017 by

As we saw last week, June was a down month for consumer engagement with beauty and auto influencers. That also was the case with fashion and finance, as exclusive data from Shareablee shows

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The Week in PR

July 24th, 2017 by

Our weekly look at trends and personnel announcements in PR and marketing. This week’s stories include one about National Geographic Wild’s hilarious PR campaign for SharkFest. We also look at the Delta Airlines-Anne Coulter incident as well as Reebok’s reaction to President Trump’s remarks about the first lady of France.

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How USA Gymnastics Excelled at Handling a Harsh Investigative Report

July 17th, 2017 by

In her latest installment of Image Patrol, Katie Paine looks at how USA Gymnastics is handling its sexual scandal and contrasts it with Bell Pottinger’s mishandling of its crisis concerning an account from a South African company with ties to that country’s president.