Subscription Content


Online Ads Not as Relevant as Marketers Think; Even Strong Content Struggles to Break Through

April 10th, 2018 by

Marketers and communicators admit they don’t always know if their messages are reaching the intended audiences. Yet most believe those messages are relevant when they make it to the target audience. Uh, maybe not, according to a new Adobe survey.


New Job at Google for duBrowa, CMO Mendenhall Leaves IBM and AMEC Seeks New CEO

April 10th, 2018 by

As we went to press Tuesday a slew of top-flight communications and marketing positions changed hands. The biggest was the move of Salesforce’s CCO Corey duBrowa to Google.

NonprofitCorporate Partnership_Honeywell Hometown Solutions & Safe Water Network - India

How Measuring Leaders Can Boost Internal Engagement and Profitability

April 3rd, 2018 by

Employee experience has emerged as a key focus for companies seeking to improve strategy execution and financial results. What are the best ways to improve the employee experience and measure it? Institute of PR Measurement Commission member Patricia Bayerlein provides tips.


Fake News Continues to Erode Trust in Media, Brands, Government, Leaders

April 3rd, 2018 by

A perusal of the just-released Monmouth University poll illustrates one of the reasons why trust and reputation are declining among brands, governments, organizations and their leaders. Fake news often is seen as a major catalyst for this ebb of reputation. Unfortunately it appears fake news–defined correctly or not–continues to grow in the mind of the public.


Kylie Cosmetics Increased Posts Just 1% in 2017 and Grew Audience 129%, Engagement 27%

April 3rd, 2018 by

How do you grow an audience? In social media you post content to raise brand awareness. Kylie Cosmetics, Kylie Jenner’s company, writes its own rules. It increased the amount of content on its site by 1 percent from 2016 to 2017. It grew its audience 129%.


Newly Created Burson Cohn & Wolfe Unveils Asia-Pacific Region Market Leaders

April 3rd, 2018 by

Created early in March, global communications agency Burson Cohn & Wolfe (BCW) unveiled its Asia-Pacific leaders as we went to press. Matt Stafford, president, Asia Pacific, BCW, said the merged firm’s Asia market leaders are in place and “most of our teams have already begun to move into the same office.”


Glass Half Full or Empty? 48% Say They’ll Not Use Facebook Less Due to Cambridge Analytica Affair

April 3rd, 2018 by

We know that we should eat healthier and exercise more, but the vast majority of us do not. New surveys show people lack trust in Facebook’s handling of their personal information. Does this mean they’ll no longer use it as much? And what does a reduction in trust mean for a brand? We tackle these and other questions.


Social Marketing Spending to Jump 71% by 2023

April 3rd, 2018 by

What talents and skills are CMOs looking for when they’re hiring was just one of the areas covered in the extensive quarterly survey of 360 for-profit CMOs produced by Christine Moorman of Duke University in collaboration with Duke’s Fuqua School of Business, Deloitte and the American Marketing Association. The survey had much to say about social media marketing and predicts continued budget growth.


The Week in PR

April 3rd, 2018 by

Our weekly roundup of news, trends and personnel moves in the world of communications and marketing. This week’s stories feature Weber Shandwick’s price for its work in the Michigan State U.-Larry Nassar situation, two PR pros tell us how to approach the data-savvy newsroom and Showtime Networks get a new SVP for entertainment publicity.

Mark Zuckerberg, Co-CEO, Facebook

Just 41% of Americans Trust Facebook to Obey Laws That Protect Their Personal Information

March 27th, 2018 by

A survey of some 2,000 Americans taken last week as the Facebook-Cambridge Analytica data breach story was ebbing reveals few surprises. The Reuters / IPSOS survey, however, emphasizes one aspect of the future for Facebook: trust in the company has been battered.