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How a Nonprofit Took Advantage of Media Trends

May 22nd, 2017 by

In our regular feature about trends in PR and communications, Scott Sleek of the Association for Psychological Science discusses the changes his organization made at its web site when it determined the social media market had shifted.


Six Metrics to Measure Video Beyond Likes, Shares and Comments

May 22nd, 2017 by

Instagram video has become useful and powerful content for strategic communicators. In much the same way as photos, Instagram users can like, share and comment on videos. For clients and organizations new to Instagram, the likes, shares and comments can give a marketing and PR team data about how a client’s or organization’s content is performing. Plus, these simple metrics can provide insight into what could be done to improve them.

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The Week in PR

May 22nd, 2017 by

Our weekly roundup of news, trends and personnel moves in PR and communications. This week AMEC vows to put AVEs to rest for good, President Trump mulls killing the daily White House briefing, PRGN adds to its roster of agency members and WE founds the PLUS Network.


How to Keep Your Confidence Level High When Making a Pitch

May 22nd, 2017 by

In part, pitching the media is a confidence game. For that reason and several others, it’s critical to keep your confidence level high when pitching, pitching guru Michael Smart argues. While Smart understands why journalists blast PR pros at online sites, he urges pitchers avoid those sites lest they lose their confidence and abandon techniques that have worked and will continue to be successful.


How GE Digital Uses Group Activities to Foster an Atmosphere of Curiosity That Leads to Creativity

May 15th, 2017 by

Everyone in business wants to find the next big idea. The question: How do you do it? In previous editions of PR News Pro, we’ve included examples of how big ideas were generated. Starbucks CCO Corey


A Tale of Two Apologies: Colbert’s Authenticity Works, Fyre’s Hype Fails

May 15th, 2017 by

You don’t have to look far to find examples of people and organizations screwing up. So as tempting as it may be to pile onto Uber’s woes or the latest airline mess, Katie Paine uses this edition of Image Patrol to look at the follow-up to crises. What you do is very important, but so is how you respond, ie, the way people and brands say they’re sorry – or don’t.

Offer Openness, Culture, Thanks to Keep Millennials

May 15th, 2017 by

We have all seen articles talking about perceived downfalls of the millennial generation. Often mentioned is the fact that this cohort is known to be flighty, with a penchant for leaving a job after perhaps two years. As a person who falls within the millennial bracket, the author can discuss for days the merits of her generation. Instead she provides tips on how to attract and retain millennials in your PR shop.


Few Agree on Definition of an American Brand

May 15th, 2017 by

Brands are grappling with several issues that have become political with the new administration in Washington, D.C., including energy policies and immigration. Data from APCO Worldwide , shared with PRNews Pro exclusively, looks at the issues surrounding buy American, hire American, namely, What is an American brand?

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The Week In PR

May 15th, 2017 by

Our weekly roundup of trends, news and personnel moves in communications and PR. This week we have stories about The Macallan scotch using touchable, more woes for United, interactive video for storytelling, the PR lessons from the Comey firing and Reuters finds the identities of influencers and brands who received FTC letters.

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GE Digital’s Creative Director Reveals How Communicators Can Change the World

May 8th, 2017 by

Steve Swanson, GE Digital’s Creative Director, is not the usual type of executive we interview. A designer by training, he’s also studied business. With the emphasis on imagery and video that is present in today’s communications sector, we decided to dive into design and how it influences brand messaging.