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5 Tips to Help You Make the C-Suite More Relatable to Employees

May 23rd, 2016 by

Open communication between leadership and employees is integral to building employee trust, morale and engagement. Dry business language and performance metrics through company emails barely scratch the surface of who a leader actually is. More important, they do very little to make a company’s leaders relatable and connected to employees.

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6 Crisis Communications Tips To Help You Spot Impending Problems

May 9th, 2016 by

Here are some procedures to build an infrastructure that prepares you to monitor and use social media during crisis communication.

The Week in PR

May 9th, 2016 by

The Week in PR

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Snapchat Tips and Tactics That Will Help Your Brand Engage With a Millennial Demographic

May 9th, 2016 by

Snapchat had to be happy with what occurred during the Digital Content NewFronts, which began May 2 in NY. Despite Snapchat’s absence as a presenter at the annual marketing confab, there was considerable buzz about the brand. We ask Snapchat experts how brands can use it to reach millennials.

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How to Make Your Local Story Go National via a Washington Media Tour

May 9th, 2016 by

Many local or purely trade news stories have national hooks. Here is a 10-step method to gaining national exposure for your local story by taking it to Washington, D.C., and perhaps NY City.

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The TV & Radio Interview: A Step-by-Step Guide to Prepare for Success

May 9th, 2016 by

While broadcast interviews can make even the most sophisticated executives uneasy, they offer a unique opportunity to deliver messages to a wide audience quickly and simultaneously.

CORRECTS TO PARIS-BOUND TRAIN - President Barack Obama poses for a photograph with Oregon National Guardsman, from left, Alek Skarlatos Air Force Airman 1st Class Spencer Stone, and Anthony Sadler, in the Oval Office of the White House in Washington, Thursday, Sept. 17, 2015, to honor them for heroically subduing a gunman on a Paris-bound passenger train last month. (AP Photo/Andrew Harnik)

How to Manage the Media Heat in a Red-Hot Story: PR Lessons From the French Train Heroics

May 2nd, 2016 by

People who want to resolve issues, those are who you want in a crisis.

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Consumer Engagement With B2C Instagram Videos Up Nearly 80%

May 2nd, 2016 by

As engagement with U.S. consumer brands on Instagram grew 30% in Q1 ’16 vs Q1 ’15, primed by 15% growth in posts, the bigger story was a precipitous jump in video, according to exclusive data provided by Shareablee to PR News.

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It’s Good to Be King: How Creating Quality Content Solves SEO Issues

May 2nd, 2016 by

Keyword-based SEO is a trap. Most of us know that keyword stuffing is a bad idea, but many aren’t aware that most of the effort put into keywords is of low consequence.

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Loving Communications: 10 Tips to Help Humanize Your Brand’s Message

May 2nd, 2016 by

Science is deceptively void of emotion. There’s a Big Bang, a periodic table and numbers. But they can get awfully dry, and so can technology—at least on the surface.