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How Healthcare PR Can Keep Pace With a Rapidly Changing Sector

The pharma sector is losing its heroic mystique. An industry that pioneered vaccines against diseases endangering billions finds itself facing the ill-wind of public disdain. Regardless of whether some of the | MORE »

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11 Tips to Help You Prove PR Value in 2016 and Beyond

As we enter the high season of planning for 2016, we must recognize that the executives who invest in PR have become more discriminating when evaluating our performance. The challenge to prove the value of | MORE »

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How to Harness Influencers to Simplify and Improve Your Social Analytics

The magnitude and reach of social media conversations can make analytics overwhelming, complex and expensive. But it doesn’t have to be. Instead of trying to analyze every person’s posts, in every | MORE »

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The Week in PR

E. coli: While Chipotle dealt quickly and transparently with its E. coli crisis (PRN, Nov. 15), the stain remains. As of Nov. 29, there were 45 known cases of E. coli O26 in six states linked to Chipotle | MORE »

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Reputation Alert: Your Stakeholders Have Long Memories Post-Crisis

When the Makovsky Wall Street Reputation Study began four years ago, the financial sector was just beginning to heal after being bruised and battered. | MORE »

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PR Giveaways to Journalists: How to Know When It’s a Useful Gift or Bribe

BY Adriena Daunt, PR manager, Tourism New Zealand Media junkets, gifting and hosting have been part of the PR toolbox for a long time, especially in industries such as tourism and entertainment. When should | MORE »

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How Local Coverage Can Buy You National Exposure, Grow Your Brand

Too often we in media relations tend to value only top-tier placements like The Wall Street Journal or The Associated Press or The New York Times . Getting a product or company mentioned in those outlets is | MORE »

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4 Press Release Alternatives That Drive Engagement

You’d never guess it by looking at the rapid-fire barrage of press releases coming out of the major news wire services each day, but pretty much every Chief Communications Officer wants to issue fewer press | MORE »

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6 Tips to Help Build Execs’ Credibility Through Bylined Articles

As any PR executive knows, bylined articles are one of the mainstays of the trade, and are often a key component of a thought leadership plan. | MORE »

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7 Tech Trends Chief Communications Officers Should Track in 2016

It’s relatively easy to anticipate macro trends in technology for 2016. It is much harder to predict how those trends will change the communications profession. | MORE »

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