Subscription Content

shutterstock_460611628

How Influencers, a Road Trip and Video Helped Duck Tape Fly High

March 6th, 2017 by

“New.” It’s the magic word reporters worldwide love. But what if your product isn’t new? How do you gain media interest when said product has been around since World War II and already is a leading consumer brand (and has been for decades)? Such was the dilemma facing Duck® brand. It wanted to show its audiences that Duck Tape® remains relevant, exciting even, while engaging new audiences unfamiliar with the brand’s unlimited possibilities. Here’s how they did it.

shutterstock_583441174 (1)

Gordon Ramsay Tops Oscars’ Sponsors on Social, Dwayne “The Rock” Johnson is Top Presenter

March 6th, 2017 by

There was more going on at the Oscars than the PR issues a pair of PwC employees caused. There was a great deal of social media traffic involving sponsors, film brands and the celebrity presenters, among others. Using Shareablee data provided to us we found Instagram was the dominant social platform during the broadcast. For example Viola Davis’ Instagram feed drove more than half of her total actions. Presenter Hailee Steinfeld posted just five times, all to her Instagram account.

shutterstock_582286642

The Week In PR

March 6th, 2017 by

Our weekly roundup of stories, trends and personnel moves in PR and communications. This week we feature a story timed to International Women’s Day, a reminder about why communicators need to monitor employees’ social media accounts 24/7 and a fond remembrance of Finn Partners’ Anne Glauber.

shutterstock_530455852

Monster Not Mashed: How Monster.com Organizes Branded Content Site as a Newsroom

February 27th, 2017 by

You might think branded content sites have little organization behind them. Perhaps that’s so at some sites. The branded content portal at monster.com is the opposite, however. Content and staff are organized into three groups: to raise awareness; to nudge (gently) readers to investigate what the site offers; and to assist those who are highly motivated to find jobs.

shutterstock_452502628

The Social Order: Uber and PewDiePie Illustrate Society’s Influence on Crisis

February 27th, 2017 by

In today’s personality-driven culture, it’s sometimes hard to sort out whether it’s the guy at the top who causes a crisis or the culture he has created within the organization. Either way, most of the time, a crisis starts at the top. But in 2017, one could make the case that cultural and social norms are exerting a greater influence than the people in charge. The crises we’ll examine here, PewDiePie/Youtube/Disney/Google and Uber’s latest, we would argue, owe as much if not more to changing norms than to corporate leadership.

shutterstock_255356173

Satellite Firm Keeps Brand Flying High With Stories of Technology Touching Lives

February 27th, 2017 by

This regular feature asks communicators to spot trends and discuss their reactions to them. In this edition we hear from Jason Bates, media communications manager, Intelsat. Bates discusses how Intelsat manages to communicate more than just its satellite technology but how its satellites improve the lives of millions of people on the ground.

donald-trump

This Week In PR

February 27th, 2017 by

The weekly roundup of news, trends and personnel moves in PR and communications. This week our stories include an account of the Arthur W. Page Center’s initial Integrity Awards, a new Instagram wrinkle and the elevation of Anne Cowan to CCO at CTAM, Natalie Kerris gets a new job and Andy Whitehouse of IBM departs.

shutterstock_501010576

Fashion Brands Used Instagram to Dominate Consumer Engagement During Grammys

February 20th, 2017 by

Sponsoring a tent pole event such as the Grammy Awards does not insure you’ll pull big engagement numbers on social. In fact, none of the sponsors of the 2017 Grammys, held Feb. 12, made the Top 10 list of most-engaged brands on social that you see on this page, according to Shareablee data provided to PR News Pro.

donald-trump

This Week In PR

February 20th, 2017 by

A weekly roundup of trends, news and personnel moves in the PR industry. This week’s stories include a strange time in Washington, D.C., an industry post for Mark Weiner and Ogilvy’s reorg begins on this side of the Atlantic.

shutterstock_418766599

Meaty Advice: Why Certified Angus Beef Values User Experience Over Numbers on Instagram

February 20th, 2017 by

To look at the news about Instagram last week you’d be forgiven if you didn’t think it also is a tool for business, particularly suited to small communications shops. The rapper Nicki Minaj, who hinted all week she was about to do something big, posted a photo of her sitting on a small bed in what appears to be a tiny bedroom. True to Instagram’s acceptance of informality, the photo seems far from the highly stylized, professional picture of a celebrity that the public usually sees. The photo’s lighting is spotty, Minaj isn’t centered and the bed is disheveled. Still, it’s a very effective photo. Clad in six-inch heels with tassels, wraparound shades, bikini bottom and nothing else, Minaj makes an arresting subject. Quickly the post had in excess of 10,000 comments and thousands of likes.