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A Measurement Framework to Help You Improve Your Data Competency

March 14th, 2016 by

Admit it, we all want to leverage data in the most sophisticated ways, and do it yesterday.

The Week in PR

March 14th, 2016 by

The Week in PR

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Nonpartisan Lessons in Nonverbal Communication From the 2016 Presidential Candidates

March 14th, 2016 by

“What your body says is as important as what your mouth says.”

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Sharapova Sponsors and Whole Foods’ Oranges: Brand Crisis in the Fast Lane

March 14th, 2016 by

For years it seemed that all their advice fell on very deaf ears, but in recent months, and to a large extent due to the immediacy of social media, more and more major brands have been heeding their advice.

How to Create an Editorial Plan to Write Simply About Complex Issues

March 14th, 2016 by

We’ve all been there. You are asked to write a newsletter article, a speech or op-ed about a topic that is very complicated and technical.

5 Tips to Help Communicators Adjust to Disrupted Commercial Sectors

March 14th, 2016 by

This article examines the implications for communicators resulting from myriad changes in America’s healthcare system.

Uber & Apple Caught in the Crossfire: What to Do When Ensnared in a Crisis Not of Your Making

March 7th, 2016 by

In light of these cases, we asked PR pros what brands should do if they’re dragged into a crisis unfairly like Apple and Uber.

How PR Pros Can Turn Smart CEOs Into Dynamic Communicators

March 7th, 2016 by

Savvy communication professionals invest time thinking about the toughest business challenges their CEOs face, from outmaneuvering competitors to addressing operational vulnerabilities.

The Week in PR

March 7th, 2016 by

The Week in PR

Managing an Unpopular Stance: the Boston Bar Assoc. & the Bomber Trial

March 7th, 2016 by

There will be times in most professional settings when the position your brand takes isn’t a popular one.