The pharma sector is losing its heroic mystique. An industry that pioneered vaccines against diseases endangering billions finds itself facing the ill-wind of public disdain. Regardless of whether some of the
As we enter the high season of planning for 2016, we must recognize that the executives who invest in PR have become more discriminating when evaluating our performance. The challenge to prove the value of
The magnitude and reach of social media conversations can make analytics overwhelming, complex and expensive. But it doesn’t have to be. Instead of trying to analyze every person’s posts, in every
E. coli: While Chipotle dealt quickly and transparently with its E. coli crisis (PRN, Nov. 15), the stain remains. As of Nov. 29, there were 45 known cases of E. coli O26 in six states linked to Chipotle
When the Makovsky Wall Street Reputation Study began four years ago, the financial sector was just beginning to heal after being bruised and battered.
BY Adriena Daunt, PR manager, Tourism New Zealand Media junkets, gifting and hosting have been part of the PR toolbox for a long time, especially in industries such as tourism and entertainment. When should
Too often we in media relations tend to value only top-tier placements like The Wall Street Journal or The Associated Press or The New York Times . Getting a product or company mentioned in those outlets is
You’d never guess it by looking at the rapid-fire barrage of press releases coming out of the major news wire services each day, but pretty much every Chief Communications Officer wants to issue fewer press
As any PR executive knows, bylined articles are one of the mainstays of the trade, and are often a key component of a thought leadership plan.
It’s relatively easy to anticipate macro trends in technology for 2016. It is much harder to predict how those trends will change the communications profession.