Those who think social media is an easy way to attract a crowd likely have never attempted to mount a digital PR campaign.
Most of us in PR have become accustomed to using slides for most or all of our presentations. But do we now rely on slides too much?
PR and communication agencies are known for brainstorming with their employees to spark creative concepts—ideas that take shape as clever campaigns, strategies, taglines or other essential messages.
How do you take your corporate communications department from best in class to world class?
When it comes to our own professional development, however, we often fall short in understanding the full impact of framework and filters on our ultimate success.
Bleacher Report was the top U.S. brand on Twitter in 2015 in terms of engagement, with 20.6 million likes and retweets, according to Shareablee data provided exclusively to PR News.
On some level, you can forgive Carolina Panthers quarterback Cam Newton for his behavior during the post-Super Bowl 50 press conference two Sundays ago.
But what does this kaleidoscopic reality mean for PR practitioners? It means that building relationships matters more than ever.
Nearly all of the American electorate (93%) said a candidate’s tone or level of civility will be an important factor in how they cast their votes in 2016.