When an organization’s response (or lack thereof) only helps to prolong a crisis.
To handle the unexpected successfully, the public sector executive will need to gain a better understanding of how to best respond to each type of media.
A growing role for PR is helping to bridge the communications gap between C-level executives and employees. But that can be a daunting task.
When opportunity knocks, it’s important to ask the right questions in your initial discovery meeting to collect information that will be essential for developing a proposal that meets the prospect’s needs and exceeds expectations.