Financial firms are generally thought to be shy about social media. Not so, at least in 2017, according to data provided exclusively to PR News by Shareablee. The sector combined for some 58 million consumer interactions in 2017, which represents modest growth vs 2016. And it accomplished this despite posting fewer pieces of content.
It’s dangerous to take anything out of context, particularly data. Facebook’s user numbers are gargantuan and are continuing to grow modestly. Still, digging down, you’ll find older people fueling its growth and younger folks departing or not visiting the social channel at all.
How do you engage consumers about holding on to their clothes longer and donating instead of discarding garments? Oh, and you need to work in detergent, body wash and deodorant brands? Unilever had an idea earlier this month and it resulted in a 28-foot-high dress made of old clothes. Honest.
Our weekly roundup of news, trends and personnel moves in communications and marketing. This week’s stories include PRSA’s chief challenging the LA Times, another wrinkle in the Nassar/gymnastics scandal and new tools coming March 1 for publishers on Facebook’s News Feed.
Is there anything new under the Sun when it comes to PR crisis management? Absolutely a pair of veteran crisis communicators tell us. One is to upgrade your planning and take an holistic approach. What you’re not planning? Oops.
What will be the main drivers of brand reputation when the Reputation Institute issues its Brand Trakr report next month? CEO activism, handling of fake news and rumors and workplace culture will be among the factors getting heavy play in the report, the Reputation Institute says.
Did you know 74% of Americans order a takeout pizza or a delivery pizza at least once a month? We didn’t either, but DiGiorno did. And it also knew from social listening that last year 80% of posts about delivery pizza were not positive. That led to a pizza party, er, experiment.
As a communicator, you know what you and your immediate colleagues think of you. But what about the C-suite? Do its members consider PR highly valuable or would it take a reputation crisis to make them realize communications is a valuable part of any company? That’s what we asked some 200 communicators.
Our weekly roundup of trends, news and personnel announcements in marketing and communications. This week we feature stories about the US Olympic Committee in the wake of the Dr. Larry Nassar case, Instagram finally allows brands to schedule posts and Jill Zuckman is promoted at SKDKnickerbocker.