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Helping the PR Team Soar

Linda Rutherford, who leads PR at Southwest Airlines, talks about how to motivate her communications team and the role of storytelling at the company. | MORE »

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Communication Lessons From the Ebola Outbreak

Through my work with Linking the World, I’ve been involved in coordinating efforts during numerous crises, including the Ebola outbreak. While each situation is unique, the importance of effective communication in these instances isn’t.  | MORE »

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Think Through the Downsides Before Engaging on Twitter

While it’s virtually impossible to stop Internet trolls from taking shots at your brand, a series of recent Twitter fails should be cause for concern among communicators.  | MORE »

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Branded Content is Now Top Priority

In the drive to deepen stakeholder relationships, communicators continue to reengineer strategies to include more branded content as part of a paid-earned-owned media engagement strategy. | MORE »

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Fresh Facebook Strategies Needed as the ‘Like Gate’ Dies

With the end of the Like Gate, the onus is now on communicators not only to create more original content, but also make sure the content is catering to users who more closely align with business value and, PR execs hope, can be converted into customers. | MORE »

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Survey Finds Broad Use of Social Listening

About two-thirds of marketing and advertising executives said they collect metrics and analytics for their social programs, according to the survey. And about 14 percent of the respondents said they do not monitor such programs. | MORE »

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How to Reconfigure a (Bad) Press Release

If you want news professionals to publish or comment on your news release, it has to be news, and has to provide benefits to the media outlet’s audience. | MORE »

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Case Study: How Telecom Company Boosted Lines of Communication

Vantage was able to combine long-term PR campaign strategies — along with its media relations and social media chops — to bolster Voxbone’s audience in a way that drove customer interest and engagement: a PR home run. | MORE »

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Six Questions in Search of Crisis Communications

While gut instinct may prove a legitimate guide, I’ve found that asking a few simple questions can make choosing which projects to bypass a lot easier. | MORE »

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PR, Marketing and Advertising Syncing Up

Stronger alignment among PR, marketing and advertising executives is one goal shared by brands and organizations, at least on paper. Despite the best of intentions, however, many PR, marketing and advertising pros have been stymied by a siloed business approach, senior managers who are reluctant to start collaborating on their media budgets or, in many cases, corporate inertia. | MORE »

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