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The Week in PR

September 26th, 2017 by

Our weekly look at trends, news and personnel moves in PR and communications. This week our stories include a questionable marketing pitch from Britain’s PR trade association; Uber’s good PR in London; Facebook tries to save face; and Equifax’s CEO is retiring immediately.

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How Kimmel Coalition Used Patient Stories, Direct Language to Fight Graham-Cassidy Bill

September 26th, 2017 by

It seems to be all over but the shouting concerning the Graham-Cassidy bill, which was meant to replace Obamacare. Late last week TV’s Jimmy Kimmel mentioned a coalition of 16 healthcare nonprofits that fought against the measure. We contacted them to find out what PR tactics they used to mobilize their fans.

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Consumer Engagement With Travel Influencers’ Videos Falls 54% in August

September 26th, 2017 by

We’ve come to expect that social video is powering consumer engagement with influencers’ posts. Not so fast. In August, a traditional month for vacations, consumer engagement with Travel influencers’ content was heavy, but engagement with their videos was way, way off, according to data provided exclusively to PR News by Shareablee.

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How Allianz Global’s Marcom Leader Races With the Digital Revolution

September 26th, 2017 by

In our weekly How I Got Here feature, insurance brand Allianz Global’s head of marketing and communications, Emil Janssens looks at trends in digital marketing. To him, building relationships comes before everything else.

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How a Resort Builds Influencer Relationships Without Using Email

September 19th, 2017 by

In our regular feature How I Got Here, we ask PR leaders to tell us about trends, people who has influenced their career, the best advice they’ve received and what advice they give students. This week we talk with Amanda Harris, senior director of PR & marketing at The Diplomat Beach Resort. Her secrets include being authentic and reaching out to influencers via telephone.

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The Week in PR

September 19th, 2017 by

Our weekly roundup of news, trends and personnel moves in PR and marketing. This week’s stories include another slap on the wrist for PewDiePie, growth at Finn Partners, a better emergency alert system for Facebook users and a less-than-folksy PR incident at Motel 6.

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How Walmart Uses Numbers to Define Social Crises, But Responds With a Human Touch

September 19th, 2017 by

Size matters, particularly when it comes to social crises. In fact, large brands with extensive presences globally are very big targets for those with mobile phones, which is just about everyone. Walmart has absorbed its share of social crises this summer. Dan Kneeshaw, the brand’s senior director, global communications, digital strategy & brand engagement, provides insight on how Walmart views social crises.

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Consumer Engagement With Food and Finance Influencers Rose in August

September 19th, 2017 by

Influencers in Food and Finance bucked the trend in August, with modest consumer engagement gains for their posts on Facebook, Twitter and Instagram vs. July, according to data supplied to PR News by Shareablee. British chef Jamie Oliver led the Food category, while Robert Kiyosaki was the top influencer in the Finance category in August.

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How Food Network Ditched TV Tactics and Created Successful Videos With ‘Pans and Hands’

September 12th, 2017 by

As you know, doing more with less is a regular refrain in PR and marketing. As such, we regularly bring you tips about doing things on a tight budget. But can brands really create videos on a budget? Food Network didn’t think such lessons applied to it, but found out differently. Here’s what it learned.

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How to Pitch Successfully During the Content Marketing Revolution

September 12th, 2017 by

With brands creating content without going through media channels, is the art of pitching stories dead? It just might be more alive than ever, our author argues, although he admits pitchers will need to adapt some of their tactics slightly.