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Chipotle & Theranos Differ on Crisis Management, Results Similar Though

If there’s one lesson from recent crises it may be that the very moment you are considered a “Wall Street darling” is when you should be preparing and rehearsing your crisis communications plan. For very | MORE »

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Week in PR

As we reported last week in these pages, Chipotle’s top financial man, CFO Jack Hartung, said that its proposed industry-leading food safety program likely would result in the burrito maker having to raise prices | MORE »

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6 Gifts PR Pros Should Give to Themselves as the Year Winds Down

Make the most of those six magical, mystical days. Allot a half-day for each, taking advantage of at least one before the calendar flips. | MORE »

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10 Holiday Gift Ideas for PR Pros

The holidays are upon us. But face it: For many of us, holiday shopping has just begun. | MORE »

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How Healthcare PR Can Keep Pace With a Rapidly Changing Sector

The pharma sector is losing its heroic mystique. An industry that pioneered vaccines against diseases endangering billions finds itself facing the ill-wind of public disdain. Regardless of whether some of the | MORE »

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PR in 2016: Tumbling Silos and Heated Competition for Talent

Caution: The sky will tumble, mountains will crumble. If you’re afraid of change, 2016 will be a miserable year. | MORE »

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10 PR Trends for 2016, From Mobile Optimization to Blogger Outreach

[ Editor’s Note: We’re pleased to present Ronn Torossian’s annual Top 10 predictions. Ronn’s article in our Nov. 23 edition recapped his 2015 predictions.] Predicting the future is an integral part of | MORE »

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3 Tips for B2B Communicators to Build Stronger Customer Relationships

Taming tangled supply chains and explaining the arcane are the daily handiwork of B2B communicators. | MORE »

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The Week in PR

Eagle has Landed: Your brand can do many things correctly in a crisis and it still may end up having weeks like Chipotle experienced, which included a share price falling (down almost 30% over 4 months) | MORE »

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How the Gig Economy Will Affect Your PR Team in ’16

Should 2016 be as unpredictable as 2015, communicators and marketers will be thrown a bevy of assignments with little warning. | MORE »

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