PR pros and marketers are awash in data and the future doesn’t indicate a slowing of that situation. The question then becomes what should you measure? In addition, how do you report insights from all that data to executives who are pressed for time and may have short attention spans? A quartet of PR pros provide best practices to tackle these issues.
Katie Paine takes a look at what’s ahead in 2018 and sees a sobering return to reality, with more realistic measurement leading the charge. She also sees more bots in our future as well as fewer choices for those companies seeking help with measurement.
What did English-language users of Wikipedia search for in 2017? Were they seeking to escape reality with lots of searches for films and television? Or perhaps there was another explanation? Certainly this list of popular searches is open for interpretation, but winter is coming.
In our review last week of most-engaged B2C brands for 2017 ( PRN , January 9, 2017), we saw a tremendous surge of consumer engagement, or actions, with video. This week, we’ll see that consumer engagement with social posts from B2B brands were somewhat similar.
There are few topics in PR and communications that have generated more buzz than AI; of course, there’s been plenty of hype and false claims, too. Deloitte decided to try to separate the steak from the sizzle by talking to several hundred business executives who’ve already adopted AI and cognitive technologies.
Our weekly roundup of news, trends and personnel moves in the world of communications, marketing and PR. This week we have stories about President Trump’s awards for the awful media, and journalism’s response, France’s attempt to legislate away fake news, Facebook’s algorithm changes and Univision’s Jennifer Ball has a new job.
It’s not a surprise that Facebook is the dominant social platform. That was one of the conclusions from the 3rd annual RBC Capital Markets study of 5,000 U.S. Internet users. There were surprises, though. One of them was the satisfaction rates of the various platforms (Facebook could do better here). Another surprise (well, not really) was the dominant showing of Snapchat with children and teens.
One of the holy grails of PR must be the definitive word on Google’s SEO regime. While that might be unattainable we can make educated guesses as to how the search giant ranks articles. Branded3 of the U.K. has issued its list of best guesses as well as a list of things that can be done to a site and its contents to improve searchability ranking.
Many of us believe we know all about activist investors. A pair of investors threw a curveball last weekend, urging that Apple seriously consider warning parents about the dangers of excessive iPhone use for children and teens. Their demands were well crafted and included a bevy of studies and statistics.
You’ll find few people who like ads interrupting their social media experience. Still, content costs and really good content costs even more, so ads are necessary. A new study from university researchers shows far more sites than originally thought are using anti-ad-blocking measures.