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Loving Communications: 10 Tips to Help Humanize Your Brand’s Message

May 2nd, 2016 by

Science is deceptively void of emotion. There’s a Big Bang, a periodic table and numbers. But they can get awfully dry, and so can technology—at least on the surface.

The Week In PR

May 2nd, 2016 by

The Week In PR

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PR Pro or Pest? How Fewer Pitches Can Make You a Trusted Source

May 2nd, 2016 by

An overabundance of options usually leads people to consolidate their trust into a few select providers.

CORRECTS TO PARIS-BOUND TRAIN - President Barack Obama poses for a photograph with Oregon National Guardsman, from left, Alek Skarlatos Air Force Airman 1st Class Spencer Stone, and Anthony Sadler, in the Oval Office of the White House in Washington, Thursday, Sept. 17, 2015, to honor them for heroically subduing a gunman on a Paris-bound passenger train last month. (AP Photo/Andrew Harnik)

How to Manage the Media Heat in a Red-Hot Story: PR Lessons From the French Train Heroics

May 2nd, 2016 by

People who want to resolve issues, those are who you want in a crisis.

The Week in PR

April 25th, 2016 by

The Week in PR

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PR News Measurement Survey: Awareness of Barcelona Principles Trending Upward Slowly

April 25th, 2016 by

Is the glass half empty or half full? That’s the dilemma raised by the latest PR News survey about measurement practices. On the upside, more PR pros appear to be relying on measurement than previously. The flip side is the pace toward a more analytical mindset is incremental.

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7 Steps of SEO: A Step-by-Step Guide to Search Engine-Friendly Content

April 25th, 2016 by

Since PR professionals often are charged with developing effective online content, this article details six steps for creating search engine-friendly content.

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Instagram’s Multigenerational Appeal Offers Brands Wide Targeting Choices

April 25th, 2016 by

With attention spans diminishing and the appeal of video and images rising, it seems like the present moment is perfectly suited to Instagram’s quick-hit, low-verbiage, less-is-more characteristics.

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8 Time-Tested Crisis Communications Tips You Can Adopt for Your Brand

April 25th, 2016 by

In potential crisis situations, UNOS invokes a crisis communications plan and involves UNOS executive staff members and elected officers.

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PR Tactics From a Former Reporter: How to Prepare for a Media Interview

April 25th, 2016 by

As a local and network news reporter, I conducted thousands of interviews over nearly two decades. Yet it was only after I made the leap into strategic and crisis communications that I fully appreciated the complex dynamic at play.