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Make Sure Your Message Has a Goal

A lot of PR is about follow-through and follow-up. Read. You have to know what’s going on in the news and how different news outlets are telling stories. Get work experience, put in your time and take internships. You’re not credible without experience. | MORE »

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The Week in PR, June 15 – June 19

Toyota’s PR chief arrested, Business Wire’s “Market Impact Report” and the removal of Twitter’s 140-character limit on direct messages. | MORE »

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The Week in PR, June 8 – June 15

NBC’s PR campaign to permanently replace Brian Williams starts in earnest while the adversarial relationship between PR pros and journalists takes a turn for the worse. | MORE »

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Bake in PR Measurement First

There are multiple ways to measure PR success, including website traffic, keyword searches, SEO metrics, call volume and customer retention. One thing is critical: Commit to measuring PR progress from the onset. | MORE »

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10 Twitter Chat Tips Sure to Spark Engagement

The Twitter Chat, where Twitter users meet at a pre-determined time to discuss a topic, is an increasingly popular way for PR pros to cultivate relationships and spread messages. | MORE »

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Get on Board: 4 Ways to Gamify Your Brand and Recruit Advocates

With the popularity of digital gaming, especially with millennials, top brands like Nissan and SAPP are gamifying campaigns, hoping to achieve business goals by raising the fun factor. | MORE »

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Pitching with Video: How to Shoot and Other Tips

As newsrooms are squeezed to produce additional content with fewer reporters and editors, pitching the media using video can help fill the void since the video pitch also can be repurposed as content. | MORE »

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Bad News Lingers: Takeaways From FIFA

When an organization’s response (or lack thereof) only helps to prolong a crisis. | MORE »

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Storytelling Can Humanize Executives

A growing role for PR is helping to bridge the communications gap between C-level executives and employees. But that can be a daunting task. | MORE »

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Sustainability Reports as Content Farms

Produced to demonstrate compliance with environmental and social issues, sustainability reports have the benefit of being timely, authoritative and on-message. | MORE »

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