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Two Equally Important Faces of PR Measurement: the Data You Collect and the Insights You Report

January 23rd, 2018 by

PR pros and marketers are awash in data and the future doesn’t indicate a slowing of that situation. The question then becomes what should you measure? In addition, how do you report insights from all that data to executives who are pressed for time and may have short attention spans? A quartet of PR pros provide best practices to tackle these issues.


A Look at PR Metrics That’ll Fade in ’18, and Which Will Dominate

January 16th, 2018 by

Katie Paine takes a look at what’s ahead in 2018 and sees a sobering return to reality, with more realistic measurement leading the charge. She also sees more bots in our future as well as fewer choices for those companies seeking help with measurement.


Obituaries, Trump and Game of Thrones Dominated Wikipedia Searches in 2017

January 16th, 2018 by

What did English-language users of Wikipedia search for in 2017? Were they seeking to escape reality with lots of searches for films and television? Or perhaps there was another explanation? Certainly this list of popular searches is open for interpretation, but winter is coming.


Consumer Engagement with B2B Brands in ’17 Down Slightly vs ’16, IMG Models Tops List

January 16th, 2018 by

In our review last week of most-engaged B2C brands for 2017 ( PRN , January 9, 2017), we saw a tremendous surge of consumer engagement, or actions, with video. This week, we’ll see that consumer engagement with social posts from B2B brands were somewhat similar.


Early Adopters Are Bullish on Artificial Intelligence’s Transformative Powers

January 16th, 2018 by

There are few topics in PR and communications that have generated more buzz than AI; of course, there’s been plenty of hype and false claims, too. Deloitte decided to try to separate the steak from the sizzle by talking to several hundred business executives who’ve already adopted AI and cognitive technologies.


The Week in PR

January 16th, 2018 by

Our weekly roundup of news, trends and personnel moves in the world of communications, marketing and PR. This week we have stories about President Trump’s awards for the awful media, and journalism’s response, France’s attempt to legislate away fake news, Facebook’s algorithm changes and Univision’s Jennifer Ball has a new job.


Facebook Dominates, Snapchat Tops With Teens

January 9th, 2018 by

It’s not a surprise that Facebook is the dominant social platform. That was one of the conclusions from the 3rd annual RBC Capital Markets study of 5,000 U.S. Internet users. There were surprises, though. One of them was the satisfaction rates of the various platforms (Facebook could do better here). Another surprise (well, not really) was the dominant showing of Snapchat with children and teens.


Link Authority Tops List of Most Important Google Ranking Factors

January 9th, 2018 by

One of the holy grails of PR must be the definitive word on Google’s SEO regime. While that might be unattainable we can make educated guesses as to how the search giant ranks articles. Branded3 of the U.K. has issued its list of best guesses as well as a list of things that can be done to a site and its contents to improve searchability ranking.


Investors Urge Apple to Consider Dangers of Youth Phone Usage Yet Adults Are Addicted Too

January 9th, 2018 by

Many of us believe we know all about activist investors. A pair of investors threw a curveball last weekend, urging that Apple seriously consider warning parents about the dangers of excessive iPhone use for children and teens. Their demands were well crafted and included a bevy of studies and statistics.


Anti-Ad-Blocking Technology More Prevalent Than First Believed

January 9th, 2018 by

You’ll find few people who like ads interrupting their social media experience. Still, content costs and really good content costs even more, so ads are necessary. A new study from university researchers shows far more sites than originally thought are using anti-ad-blocking measures.