Subscription Content


avatar

Parody Packs a Punch for Communicators

Parody can help companies cut through the proverbial clutter and humanize their message. Using parody plays into social channels and can appeal to millennials, who were raised on irreverence and now are starting to enter the management ranks. Has the cold-sober approach to branding run its course?

 | MORE »

Leave a comment

avatar

That’s a Wrap: How CPG Companies Use Visual Storytelling

Find “owned” content that lends itself to visual storytelling. Slice and dice the content and package it with social channels using online photos, video and other forms of digital communication.

 | MORE »

Leave a comment

avatar

How to Sharpen Your Email Delivery

You would think that the proliferation of social platforms and mobile devices would spell doom for email marketing/campaigns. Not so. Get reacquainted with an enduring PR tool—email.

 | MORE »

Leave a comment

avatar

The Characteristics of the ‘Intentional Leader’

Think about the characteristics people often attribute to great leaders: being visionary, intelligent, empathetic and passionate. But it is none of those. Rather, it’s intentional. The intentional leader uses purposeful decisions, language and actions to advance the organization and his/her individual aims.

 | MORE »

Leave a comment

avatar

Media Management: Navy Pier PR a Lifesaver After Media Snafu

A major complication arose when, on the eve of an important press announcement, a Chicago Sun-Times columnist reported incorrectly that Navy Pier would “sell naming rights” to redevelopment project which had been sponsored by a legacy gift.

 | MORE »

Leave a comment

avatar

Formulate Your Crisis Communications Plan Now

PR pros can no longer assume their company or organization is immune to trauma. As a crisis communicator, when something horrible happen are you prepared for an immediate response? Do you have a recovery plan for your brand? A crisis plan that you test, and update annually?

 | MORE »

1 Comment

avatar

A New Frontier for Brand Advocacy

A brand’s reputation no longer is driven solely by paid content and messaging, but by relationships informed by all stakeholders involved with the organization.

 | MORE »

Leave a comment

avatar

Tailor Content to Points in the Buying Process

As a baseline, PR executives must understand the buyer persona: What kind of content does your prospect require at each stage of the buying cycle?

 | MORE »

1 Comment

avatar

Better Use of Data Analytics a Major Theme at CES ’15

While PR executives in the tech sector have attended CES for years, the increasing ubiquity of high technology throughout multiple markets—not to mention how to wed a message to wearable technology—means that non-tech PR execs should consider attending CES.

 | MORE »

Leave a comment

avatar

A Decline in Engagement

Consumers dial back the amount of time spent on the telecom companies’ social channels, primarily due to a drop in Facebook interactions.

 | MORE »

Leave a comment