If there’s one lesson from recent crises it may be that the very moment you are considered a “Wall Street darling” is when you should be preparing and rehearsing your crisis communications plan. For very
As we reported last week in these pages, Chipotle’s top financial man, CFO Jack Hartung, said that its proposed industry-leading food safety program likely would result in the burrito maker having to raise prices
Make the most of those six magical, mystical days. Allot a half-day for each, taking advantage of at least one before the calendar flips.
The holidays are upon us. But face it: For many of us, holiday shopping has just begun.
The pharma sector is losing its heroic mystique. An industry that pioneered vaccines against diseases endangering billions finds itself facing the ill-wind of public disdain. Regardless of whether some of the
Caution: The sky will tumble, mountains will crumble. If you’re afraid of change, 2016 will be a miserable year.
[ Editor’s Note: We’re pleased to present Ronn Torossian’s annual Top 10 predictions. Ronn’s article in our Nov. 23 edition recapped his 2015 predictions.] Predicting the future is an integral part of
Taming tangled supply chains and explaining the arcane are the daily handiwork of B2B communicators.
Eagle has Landed: Your brand can do many things correctly in a crisis and it still may end up having weeks like Chipotle experienced, which included a share price falling (down almost 30% over 4 months)
Should 2016 be as unpredictable as 2015, communicators and marketers will be thrown a bevy of assignments with little warning.