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A Mobster Makes PR Measurement an Offer Communicators Can’t Refuse

October 17th, 2017 by

And you thought the mob was dead. Not true when it comes to PR measurement, says emeritus member of IPR’s Measurement Commission and PR News Measurement Hall of Famer John Gilfeather. With tongue slightly in cheek, Gilfeather offers communicators a checklist of measurement tips that none of us can refuse.

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Beat the Clock: FleishmanHillard Advocates Sending Releases, Pitching Early in the Day

October 17th, 2017 by

You’ve heard the adage “timing is everything.” Well, it applies even to media pitching, says Jayme Owen, SVP, FleishmanHillard. The firm’s guidance, gathered informally, on best times to pitch and send news releases is shown on the accompanying chart.

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How Conservation International Used Virtual Reality to Overcome Obstacles

October 17th, 2017 by

How can a modest nonprofit make audience members aware of conservation issues in a far-off part of the world? Mixing technology and PR tactics helped Conservation International (CI) achieve its goals. This case study explains how CI did it and the lessons it learned.

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The Week in PR

October 17th, 2017 by

Our weekly roundup of trends, news and personnel moves in communications and marketing. This week we feature stories about the Harvey Weinstein affair, a report about information overload coming from marketers and a shadow board coming to the PR Council.

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Case Study: How a Cat Litter Used Emotion to Change Its Underdog Brand Status

October 10th, 2017 by

Learn from a case study how a cat litter brand took on larger brands and forged an emotional tie with customers to gain awareness and social traction.

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Internal Comms: 7 Tactics for Crafting Internal Communications for a Global Audience

October 10th, 2017 by

Internal communications sometimes is relegated to the back burner when large corporate announcements are planned. That’s unfortunate, because employees should be told first when a significant change will touch their lives. Here’s how to edit internal communications for a global audience.

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PRSA Conference Mixes Traditional Ethics With Technology, the Dark Web and Brand Storytelling

October 10th, 2017 by

Signs of change and tradition made for an eclectic pastiche as PRSA celebrated its 70th anniversary during the group’s International Conference in Boston, which began Sunday.

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The Week in PR

October 10th, 2017 by

Our weekly roundup of trends, news and personnel moves in PR, marketing and communications. This week’s stories include Cam Newton’s apology, Jemele Hill’s suspension and kudos to Brandi Boatner on her promotion at IBM.

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More Than Ever, Technology Precedes the Creative Idea

October 10th, 2017 by

Our regular feature where we ask leaders in PR, communications and marketing about their influences, trends and the best advice they’ve received recently.

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PR Pro or Communicator? New PRSA Chair Blasts Nomenclature Debate

October 10th, 2017 by

It was much ado about nothing when PRSA’s board debated amending its bylaws to include the word “communicator” as opposed to just “PR practitioner.” The incoming PRSA chairman scotched the argument and said not one CEO is interested in it.