Subscription Content


How Large and Small Brands Monitor to Prepare for Social Media Crises

August 8th, 2017 by

As you know, speed is of the essence when dealing with a social media crises. Fortunately, tools exist that can help brands large and small monitor social media conversations, which can buy a bit of time for brands when a social media crisis occurs.


The Week in PR

August 8th, 2017 by

Our weekly roundup of trends, news and personnel moves in PR and marketing. This week’s stories include news from Washington, where President Trump played communicator and weighed in on a statement for his son, Donald Jr., that presidential lawyer Jay Sekulow insisted weeks earlier that the president knew nothing about. Also stories on Google’s diversity issues, Uber’s trouble with leased cars and more speed for Facebook’s News Feed on mobile devices.


The Week in PR

August 1st, 2017 by

A weekly roundup of news stories, trends and personnel moves in PR and marketing.This week stories feature Anthony Scaramucci’s quick departure and HBO’s Confederate issue. Personnel moves include appointments and promotions at APCO Worldwide.


How Cox Enterprises Ensures Its CSR Effort Resonates With Communities

August 1st, 2017 by

The chief spokesperson for Cox Enterprises discusses how to make certain your CSR effort will resonate with the most importance stakeholders of all: the volunteers involved in the CSR and your audience. Remember, CSR is largely about causes or the good people doing volunteer work, not your brand.


How Google Searches Can Help Your Influencer Effort

August 1st, 2017 by

Everywhere we look we hear about influencers. YouTubers, Instagrammers, bloggers and more are building online communities. Working with influencers is not as simple as merely finding someone to write about your brand, however. In this article we provide tips to help you find influencers who will be the right fit for your brand.


Going Beyond Crisis Management: Social Listening Helps Brands Develop and Sell Products

August 1st, 2017 by

Despite what you might think, there were other things going on in the world recently besides the resignation of Anthony Scaramucci as White House communications chief. An example of this was a deal in the social listening space. That got us to thinking about the various ways social listening can help brands, beyond crisis communication and customer service.


Consumer Engagement With Food Influencers’ Videos Up 13% in June

August 1st, 2017 by

Our look at influencers, courtesy of data from Shareablee, provided to us exclusively, shows food influencers had a fantastic June. Food was up 5% despite offering 4% fewer pieces of content month over month. Travel influencers were not as fortunate, with all 5 leaders on our list falling in terms of consumer engagement, month over month.


How to Integrate Traditional and Social PR to Gain Media Coverage

August 1st, 2017 by

Dealing effectively with the news media always was a core PR skill. It’s been temporarily overshadowed as social media rises to one of PR’s top priorities. In fact social and traditional PR can and should work together. This article demonstrates how to use elements of both to gain media coverage.

shutterstock_218622694 (2)

How Oracle Drives Engagement on Social by Serving Its Audience With Thought Leadership

July 24th, 2017 by

Oracle’s global director of social media Steve Moskovitz goes into depth about how the brand organizes and measures social media. He argues B2B brands continue to put too much emphasis on numbers of followers and likes. In addition, brands miss the point of social when they push sales as opposed to providing informative content for audience members.


How Trust Helped Cisco Turn Employees Into Its Best Recruiters

July 24th, 2017 by

Whom do you trust? Cisco’s Carmen Collins argues that brands ignore that their employees can be the most genuine and trusted voices. She discusses how Cisco has employed staffers on social media channels to help recruit potential employees.