Science is deceptively void of emotion. There’s a Big Bang, a periodic table and numbers. But they can get awfully dry, and so can technology—at least on the surface.
An overabundance of options usually leads people to consolidate their trust into a few select providers.
People who want to resolve issues, those are who you want in a crisis.
Is the glass half empty or half full? That’s the dilemma raised by the latest PR News survey about measurement practices. On the upside, more PR pros appear to be relying on measurement than previously. The flip side is the pace toward a more analytical mindset is incremental.
Since PR professionals often are charged with developing effective online content, this article details six steps for creating search engine-friendly content.
With attention spans diminishing and the appeal of video and images rising, it seems like the present moment is perfectly suited to Instagram’s quick-hit, low-verbiage, less-is-more characteristics.
In potential crisis situations, UNOS invokes a crisis communications plan and involves UNOS executive staff members and elected officers.
As a local and network news reporter, I conducted thousands of interviews over nearly two decades. Yet it was only after I made the leap into strategic and crisis communications that I fully appreciated the complex dynamic at play.