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LOS ANGELES, CA - APRIL 24:  Director Ron Howard speaks onstage during the Los Angeles Premiere Screening of National Geographics 'Genius' the Fox Theater on April 24, 2017 in Los Angeles, California.  (Photo by Tommaso Boddi/Getty Images for National Geographic)

How a 17-Year-Old Brand Changed Public Perception in 12 Packed Days

June 19th, 2017 by

Can a 17-year-old brand in the television space shout loud enough to make sure stakeholders hear that it’s about to undergo a major rebrand? This case study describes how National Geographic Channel planned and executed a whirlwind campaign, mounting more than 30 events during 12 busy days in April.

twitter, video

Consumer Engagement With B2B Video on Twitter Jumps 295% in Q4 ’16

June 12th, 2017 by

And you thought Twitter was the text-heavy, nerdy, wonky channel to exchange news and views. Perhaps. Yet Shareablee data, provided exclusively to PR News, shows video is making large inroads on the platform, even in the supposedly less-than-visual B2B space.


PR Skill Set Must Adapt to Epidemic of Misinformation, Says PRSA Chief

June 12th, 2017 by

As PRSA celebrates its 70th anniversary, the group’s chair, Jane Dvorak, looks back at the group’s early days and where it is today. After examining several reports and polls, her surprising conclusion is that the more things change in PR, the more some things, or skills, remain constant.


Debut of HomePod Sparks Debate on Communicators And Use of Voice-Activation Tech

June 12th, 2017 by

When people came up for air last week long enough to discuss something other than the tribulations of Misters Comey and Trump, a few of them spoke about Apple’s new HomePod. That was our cue to ask communicators if their brands are invested in voice activation. We also wondered if it’s time for communicators to begin making significant investments in voice activation.


The Week in PR

June 12th, 2017 by

Our weekly roundup of news, trends and personnel moves in communications and PR. This week we feature stories about the comings and (mostly) goings at Uber, the “paltry” profits that PR firms earned in 2016 and the start of a practice combining athletes, PR and healthcare. In personnel moves Weber Shandwick has a new chief of its global affairs practice and rbb has a new EVP for global and emerging markets, healthcare.

The Kardashians

Family Ties: Kardashians Are Dominant Social Influencers for Beauty in April

June 5th, 2017 by

Our regular data feature this week looks at the influencers in beauty and fashion whose April 2017 posts attained the most consumer engagement. Shareablee provided the data exclusively to PR News. In beauty, which is far larger a category for social than fashion, the Kardashian family dominates, with Kylie Jenner offering an Instagram post that received more than 3 million likes.


A Three-Step Method to Ensure Proper Use of Social Media in a Crisis

June 5th, 2017 by

Social media can be a blessing and a curse. While it provides an information dissemination platform that an organization can use to communicate with its stakeholders during a crisis, the fact that anyone with access to the Internet or social media can broadcast information about the crisis and an organization’s actions or inactions can result in the dissemination of misleading information. This article provides guidance for using social media in a crisis environment.


The Week in PR

June 5th, 2017 by

Our weekly roundup of trends, stories and personnel moves in PR & communications. This week we look at stories about Mr. Met, Walkers Crisps, United Airlines and British Airways. Personnel items include a huge move for Starbucks chief communicator Corey duBrowa and an award for Johna Burke.


A 4-Step Approach That Will Help You Craft a Memorable Speech

June 5th, 2017 by

Admit it, just the thought of giving a speech makes your stomach turn just a bit. This article will help you get over that fear with four tips for crafting and presenting a speech in front of a crowd or a talk to your staff. In both situations it’s best to prepare far ahead and have goals that you wish to accomplish.


British Celebs Are top Influencers for Food and Travel in April

May 29th, 2017 by

A pair of Brits, chef Jamie Oliver and filmmaker Louis Cole, were the top influencers in food and travel, respectively during the month of April, according to data provided exclusively to PR News Pro by Shareablee. The rankings were compiled looking at social media shares, retweets, comments and likes. Interestingly, Oliver’s top post lacked any mention of food.