Case Study: How a Capital Campaign at Low-Profile Ohio University Became a Springboard for a Major Rebranding Effort
When Ohio University learned in March 2012 that it was a contender in the NCAA Sweet 16 basketball tournament for the first time in 50 years, there was a media frenzy in the state of Ohio.
Companies spend an inordinate amount of time and money on creating exhaustive and fancy messaging matrices that often times sit on a shelf. But messaging is just the starting point.
Amid the plethora of PR tools available to communicators, underwriting academic research to help get the message out presents both great opportunity and an equal measure of risk.
When U.S speedskaters, who were widely favored to grab the gold, failed to even come close, the search for a “culprit” was on.
‘Experiential’ Marketing Creeping to the Core of PR, While Consumers Looking to Brands for an Emotional Rescue
“Experiential” marketing, which combines a variety of media channels and techniques to get the proverbial fannies in the seats, is fast moving to the core of marketing communications.
Ball Park, which is owned by The Hillshire Brands Co., called on its longtime PR agency MWW to create a PR campaign that would leverage the brand’s equity and carve a new niche among both sports fans and food shoppers.
The communications team at Acorda was challenged with maintaining the collaborative spirit and sense of community that defined the company from its inception, while also encouraging new employees to enrich the company culture through their own professional experiences.
Senior Managers Spooked by Public Speaking; Enterprise Companies Looking to Boost Communication With SMBs
More than 33% of business professionals said they wanted training for knowing how to tell a story in public while 44% said they needed training to help them “connect and engage with audiences,” according to a recent survey.