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How is Your Online Video Developing as a PR Tool?

A few ways to focus on your audience. | MORE »

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Social Media Beckons New Relationships

Social channels, which are commanding increasing marketing dollars, offer PR execs multiple ways to start a conversation with reporters and build a rapport on behalf of their companies and clients. | MORE »

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Media Relations Manners

To cultivate relationships with journalists, there are a litany of practices to master; that’s if you want a puncher’s chance of getting reporters to consider your pitches and/or respond to your telephone calls. | MORE »

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Getting Reporters to Bite

Getting your pitch across the plate requires PR pros to be mindful of several things, lest the proposal end up in the circular file. But in a social media age, making sure you don’t waste a reporter’s time may not even be half the battle. That’s because you have to think about how the reporter can share the message with his or her network. | MORE »

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Agency Shapes Focus on Real Estate Story

Chicago’s most talked-about addition to its famed skyline, the Trump International Hotel & Tower, has been the subject of countless stories since it was completed in 2009. In December 2014, after five years on the market, 14,000-square-foot penthouse was sold to entrepreneur Sanjay Shah. Mr. Shah retained Henson Consulting to create and implement a strategic approach to leverage his purchase and raise the visibility of his software company, Vistex Inc. | MORE »

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Media Relations: A Bureau Chief’s Perspective

Many PR pros assume that they collaborate with journalists. For some journalists, however, that’s a false assumption. | MORE »

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The Most Effective Pitch May Be None At All

Being more sensitive to the needs of pressed-for-time journalists is one way that companies and organizations can improve their media relations. | MORE »

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The Week in PR – A roundup of PR and marketing-related news

‘Embracing the Hate’ as the latest marketing tool, stepping on a positive message and Amazon’s new senior VP for worldwide corporate affairs (via the White House). | MORE »

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PR Spurs Cosmetics Brand to Get Flatter

Having a 360-degree model to capitalize on the company’s media coverage is just one way that NuFACE is trying to integrate communications and tear down its business silos. | MORE »

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A Huge Bet That Paid Off

▶ It’s kind of funny to say, but Under Armour was a risk . I was very well established at Reebok . This opportunity [with Under Armour] came up in 2008 and at first I actually declined. I didn’t want to | MORE »

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