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How Barclaycard Used a Three-Part Plan to Bolster Its Influencer Effort

October 31st, 2017 by

Last year, JetBlue and Barclaycard partnered to launch the JetBlue Mastercard portfolio, consisting of a suite of credit cards designed with benefits to appeal to the JetBlue traveler. To bolster awareness of the new products, Barclaycard and JetBlue chose to deploy influencers. Here’s how the brands developed a 3-part plan to get the most value from the influencers they chose.

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PR Firms Are Sick Over Healthcare Costs

October 31st, 2017 by

In exclusive data supplied to PR News, Gould + Partners chief Rick Gould explains that healthcare costs are squeezing small, medium and large PR firms and their employees badly. The good news, Gould says, is that firms are doing a lot of work to find plans that won’t break the bank.

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Why Reebok Combined PR, Social and Marketing for Its Branded Newsroom

October 24th, 2017 by

In our regular feature How I Got Here, we ask PR and marketing leaders to tell us about their influences, the best advice they’ve received and trends they’ve observed and how they’re reacting to them. This week we speak with Dan Mazei, senior director of the global newsroom at Reebok.

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Deja Vu: B2C Brands’ Engagement on Instagram Tops Facebook in Q3 2017

October 24th, 2017 by

In this week’s Data Dive we see that Instagram again has topped Facebook in consumer engagement. This time it’s for B2C brands in the third quarter. The Shareablee data is supplied to PR News exclusively.

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How SAP Uses Content to Boost ROI From Events

October 24th, 2017 by

Brand communicators may be leaving much on the table if they fail to think strategically about how to leverage the ROI from events to provide content for marketing and sales. SAP’s Amisha Gandhi, who heads the brands work with influencers, provides a chart to show you how to do it.

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Course Correction: How JetBlue Revamped Its CSR Route Map

October 24th, 2017 by

Corporate social responsibility has been evolving for quite some time, moving from pure philanthropic efforts to a fully ingrained way of doing business. Today, companies most respected for CSR listen to the

Melissa Wisehart, Director, Biddable Media, 22Squared

The Week in PR

October 24th, 2017 by

Our weekly look at news, trends and personnel moves in PR, marketing and communications. This week we ponder whether it’s good to let a crisis linger. Facebook has a new place for publishers’ posts during a test in 6 countries. And PR News friend Melissa Wisehart has a new job in Atlanta.

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Beat the Clock: FleishmanHillard Advocates Sending Releases, Pitching Early in the Day

October 17th, 2017 by

You’ve heard the adage “timing is everything.” Well, it applies even to media pitching, says Jayme Owen, SVP, FleishmanHillard. The firm’s guidance, gathered informally, on best times to pitch and send news releases is shown on the accompanying chart.

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How Conservation International Used Virtual Reality to Overcome Obstacles

October 17th, 2017 by

How can a modest nonprofit make audience members aware of conservation issues in a far-off part of the world? Mixing technology and PR tactics helped Conservation International (CI) achieve its goals. This case study explains how CI did it and the lessons it learned.

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The Week in PR

October 17th, 2017 by

Our weekly roundup of trends, news and personnel moves in communications and marketing. This week we feature stories about the Harvey Weinstein affair, a report about information overload coming from marketers and a shadow board coming to the PR Council.