Subscription Content


avatar

Changes in PR Salaries

While many PR pros and communicators landed salary increases last year, the percentage increases (for the most part) were nothing to write home about. | MORE »

Leave a comment

avatar

Case Study: From Man Snack to the Mainstream, Via Media Relations

The keys to Jack Link’s success were developing and leveraging the “Feed Your Wild Side” brand position, and executing an annual media relations program to shift perceptions, build stronger consumer relationships, and drive sales. | MORE »

Leave a comment

avatar

Strengthening Ties With C-Suite Executives

By acting thoughtfully and strategically, you will demonstrate your business acumen, provide informed counsel and get the information you need to move forward with your work. | MORE »

Leave a comment

avatar

Finding a ‘Happy Medium’ in User-Generated Content

As more and more brands engage those followers who produce user-generated content via social channels, Paramount Pictures’ move is a bit of head scratcher. | MORE »

Leave a comment

avatar

Where Sharing Can Shape Strategy

Whatever the case, the gap continues to narrow between what “they,” the C-suite, know and what “we” (employees) don’t.  | MORE »

Leave a comment

avatar

How To Enhance Your Copy Editing Skills

In a digital age editing copy no longer means making sure “just the facts” are presented in an inverted pyramid. Now, editors need to focus first on whether the writer is telling a good story—and if it can be summarized in a 140-character tweet. | MORE »

Leave a comment

avatar

Turning Big Data Into Smart Data

The numbers are staggering. According to the 2013 Teradata-Driven Marketing Survey, 71% of marketing professionals plan to pursue big data deployment in the next two years. | MORE »

Leave a comment

avatar

Managing PR for Tourism Clients When Natural Disasters Strike

Ongoing communications continues throughout the duration of the storm, until the “all clear” is given and PR can alert U.S. media that the area is back in business for visitors. | MORE »

Leave a comment

avatar

How To Write Press Releases That Get Read

To ensure that you stay out of basements—and enhance what is arguably the most important PR skill—here are a few tips on how to write great news releases and get them read.
 | MORE »

Leave a comment

avatar

Qualities Workers Value Most Found to Be Most Lacking; Customer Complaints on Social Media Get Short Shrift

Depending on how much access they have toward the C-suite, PR pros can enhance their value by counseling senior managers to be more transparent when communicating to the rank-and-file as well as other stakeholders. | MORE »

Leave a comment