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Relevant Content Makes Discovering It Easier

Content discovery, a native ad unit recognized by the Interactive Advertising Bureau, occurs when an ad or paid content link is delivered via a “widget.” Steve Cody, CEO of Peppercomm, said even the best funded combinations of search discovery tools will fall flat “if the content itself is self-serving and intended to sell products and services.” | MORE »

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Goals, Spending Help Find Best Social Site for Your Brand’s Message

PR managers and directors may think that a robust social media strategy means having brand presence on every last social channel. Yet they may want to maximize their social strategy by being more selective. | MORE »

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4 Tips for Working With External Bloggers

Working with external bloggers is an entirely different process than having staffers blog in-house. Issues include recruitment, work structure, FTC regulations and compensation. Then there’s the question of trust. | MORE »

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The Week in PR, June 15 – June 19

Toyota’s PR chief arrested, Business Wire’s “Market Impact Report” and the removal of Twitter’s 140-character limit on direct messages. | MORE »

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Bake in PR Measurement First

There are multiple ways to measure PR success, including website traffic, keyword searches, SEO metrics, call volume and customer retention. One thing is critical: Commit to measuring PR progress from the onset. | MORE »

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10 Twitter Chat Tips Sure to Spark Engagement

The Twitter Chat, where Twitter users meet at a pre-determined time to discuss a topic, is an increasingly popular way for PR pros to cultivate relationships and spread messages. | MORE »

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Get on Board: 4 Ways to Gamify Your Brand and Recruit Advocates

With the popularity of digital gaming, especially with millennials, top brands like Nissan and SAPP are gamifying campaigns, hoping to achieve business goals by raising the fun factor. | MORE »

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Pitching with Video: How to Shoot and Other Tips

As newsrooms are squeezed to produce additional content with fewer reporters and editors, pitching the media using video can help fill the void since the video pitch also can be repurposed as content. | MORE »

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Bad News Lingers: Takeaways From FIFA

When an organization’s response (or lack thereof) only helps to prolong a crisis. | MORE »

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The Week in PR, June 8 – June 15

NBC’s PR campaign to permanently replace Brian Williams starts in earnest while the adversarial relationship between PR pros and journalists takes a turn for the worse. | MORE »

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