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Brands’ Brief Instructional Videos Got the Most Shares on Facebook in ’15

The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook. | MORE »

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6 Recommendations That Will Make Your PR Writing Great in 2016

What Tolstoy knew, and many others don’t, is that writing is hard. | MORE »

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Six Resolutions That PR People Should try to Break in 2016

Perhaps it might be appropriate to avoid making resolutions and vow to break some of them. | MORE »

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Data Rights, Connectivity, Cyber, Wearables, Virtual Reality Dominate CES for Communicators

With some 176,000+ people converging on Las Vegas, January 6-9, for CES, how does one survive? Get around? Think? | MORE »

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Multiple Channels Critical for Internal, External Crisis Communications

As a communications pro in an organization you need to ask yourself what would you and your brand have done if a bombing or an attack occurred near your headquarters or other offices? | MORE »

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Millennials, Data, Bold Stakeholders Will Test Communicators in ’16

We are operating in a world of constant change and disruption; a world in which every stakeholder has a voice if he or she chooses to speak out. | MORE »

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The Week in PR

Peyton’s Place: By now you’ve likely heard of Al Jazeera’s report about an Indianapolis clinic that allegedly distributed performance-enhancing human growth hormo | MORE »

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Cutting Through the Clutter with Clever, Campy Videos

CommCore Consulting cuts through the clutter with campy videos about media relations and other PR topics.
It’s the same with PR pros and training videos, says Dale Weiss, SVP at CommCore Consulting. “If you’re flying Virgin America, you watch because it’s [a] clever [video],” he says, referring to the safety videos. “We used the same logic with these videos” Weiss says of the two humorous videos featured here. “You have to cut through the clutter. So we thought how can we show some of the things we teach [clients] but do it in a clever way?”
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Week in PR

As we reported last week in these pages, Chipotle’s top financial man, CFO Jack Hartung, said that its proposed industry-leading food safety program likely would result in the burrito maker having to raise prices | MORE »

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6 Gifts PR Pros Should Give to Themselves as the Year Winds Down

Make the most of those six magical, mystical days. Allot a half-day for each, taking advantage of at least one before the calendar flips. | MORE »

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