Subscription Content


avatar

Time for a Closer Look at Your Content

When brands slice and dice their information into snackable and visual content they boost the odds that consumers will pay closer attention to the message. The challenge is when to distribute the content.

 | MORE »

Leave a comment

avatar

The First Line of Crisis Communication

If you can’t intelligently communicate to employees what the problem is—and how you intend to fix it—good luck trying to convince consumers, customers, media and perhaps government that you have the crisis under control.

 | MORE »

Leave a comment

avatar

PR Pros Need to Reevaluate Pinterest and Snapchat

With additional funding Snapchat and Pinterest likely will grow their services, land more market share and expand globally.

 | MORE »

1 Comment

avatar

How to Generate Interest From Gen Y

Brands must target Millennials where they live and get their news and align with their influencers. They also must tread lightly, however.

 | MORE »

Leave a comment

avatar

Creating Brand Equity in a Commoditized Industry

Increasing awareness of your client (especially in a highly commoditized industry) within a niche vertical can be challenging. Brownstein Group was tasked with establishing Graham Co.’s healthcare division as a group of healthcare industry professionals, not merely insurance brokers who specialize in healthcare.

 | MORE »

Leave a comment

avatar

Communication Tips to Keep Staff Churn at Bay

We have to think about the real implications of staff turnover. We all know that it costs more to recruit, replace and retrain people, and that we should have kept that person from bolting in the first place. So what are some talent-retention strategies that may get your stars to stay?

 | MORE »

Leave a comment

avatar

Curtain Rising for PR to Produce Bolder Events

Despite the digital onslaught and consumers being surgically attached to their smartphones—and seldom looking up from said devices—live events and conferences increasingly are becoming key marketing components for brands and organizations.

 | MORE »

1 Comment

avatar

Metrics Still Operate in a Vacuum

It is easier than ever to collect data about how your online communication is working. It seems that most organizations are sticking with the easy stuff, however. What happens after someone likes your brand or shows up on your webpage? Even if they “engage” with your brand on social media, where does that lead?

 | MORE »

Leave a comment

avatar

Carve Another Niche

Amid the economic doldrums of the last several years, PR pros could make a good argument that less is more regarding professional services. But as the economy finally gets off its back, it seems that having diverse services is starting to be vogue (again). A recent and exclusive study by Gould + Partners found 64 PR specialties now being offered to clients.

 | MORE »

Leave a comment

avatar

‘Raise Your Hand’

At every level of business you need to raise your hand. You have your core job, which you have to do well, but also look around for opportunities within the organization that excite you.

 | MORE »

Leave a comment