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PR Pros Urged to Double Down on Ethics, Education to Advance Trust

May 1st, 2018 by

We asked PRSA chief Anthony D’Angelo to provide his vision about what PR should be doing to boost its image as an ethical profession. This column is his response.

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The Week in PR

May 1st, 2018 by

Our weekly roundup of news, trends and personnel moves in PR and marketing. This week’s stories include tough lessons in transparency for Nike and the NY Times, Southwest gets hit with a lawsuit from a passenger on flight 1380 and nine new partners at rbb Communications.

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How T-Mobile and Advanced Energy Use Employee Advocates to Bolster Corporate Reputation

May 1st, 2018 by

With brands and government finding their reputations on the wane, companies are turning to employee-advocates to augment their public relations. Executives from T-Mobile, Advanced Energy and Bloomberg discuss best practices.

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Nonprofits’ Engagement Drops 50% in Q1; PETA’s Instagram Growth Up 55%

May 1st, 2018 by

Consumer engagement with social posts fell 50% in the first quarter of 2018, though audience figures rose, according to exclusive data provided to PR News by Shareablee.

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Americans Favor Protecting Information Freedoms Over Washington Restricting Fake News Online

May 1st, 2018 by

What can be done about fake news and who will do it? A new study shows Americans prefer a bit of fake news in their online media diet than letting Washington regulate freedom of information. They even prefer tech companies do the monitoring of fake news over government doing it.

STORYTELLING

How ‘Relatable Storytelling’ Factors Into Microsoft’s, CompTIA’s and Golin’s Media Pitches

April 24th, 2018 by

Brand storytelling has changed from being about products to being about people, say our panel of storytelling pros. In addition, journalists are swamped and thinking about shareable content. The savvy PR pro can build a strong relationship with media by recognizing and reacting to this fact.

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60% of Global Brands Unprepared for GDPR; Just 28% Believe Data Regime Will Mean Big Changes

April 24th, 2018 by

GDPR has nothing to do with GDP, although some portion of gross domestic product may be needed to reach GDPR compliance. Seriously, a new study shows most firms are not ready for Europe’s GDPR regime, which comes into effect next month.

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B2B Content Posted, Engagement Fall in Q1 ’18; Videos Posted Rise 4%

April 24th, 2018 by

Last week we examined the top 10 U.S. B2C brands’ social activity in Q1 2018. Generating 2.1 billion consumer engagements across Facebook, Twitter and Instagram, B2C’s grew their consumer engagement 4%

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Facebook and Google Trust Is Eroding Yet It’s Too Early for Communicators to Abandon Ship

April 24th, 2018 by

Trust, thy name is not Facebook. Go, ahead, Google it. But is Google a trusted source? Joking aside, Facebook is not the sole tech brand with a trust deficit. Put Google in that category, based on a new Gallup

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Starbucks Made the Right Moves to Defuse Crisis Yet More Work Remains, PR Pros Say

April 24th, 2018 by

As we say in This Week in PR , you could look at the Starbucks situation in several ways: for a brand with such a progressive stance on diversity and inclusion, it didn’t deserve to get blasted the way it