Many of us believe we know all about activist investors. A pair of investors threw a curveball last weekend, urging that Apple seriously consider warning parents about the dangers of excessive iPhone use for children and teens. Their demands were well crafted and included a bevy of studies and statistics.
You’ll find few people who like ads interrupting their social media experience. Still, content costs and really good content costs even more, so ads are necessary. A new study from university researchers shows far more sites than originally thought are using anti-ad-blocking measures.
Our weekly roundup of news, trends and personnel moves in communications and marketing. This week’s stories include Weight Watchers and D.J. Khaled, President Trump’s nuclear button tweet, Logan Paul’s departure from YouTube and the passing of Louis Williams Jr.
Communicators wonder if their messages resonate. You hope great content will impress, but human memory can be fickle. Memory also is far from infinite, the 16th Annual Most Memorable New Product Launch survey shows. What propelled the new iPhone to be the most memorable product launch of 2017?
Is there anything more dangerous than attempting to predict industry trends? Fortunately we found 17 PR, marketing and communications leaders willing to take the risk of prognosticating for 2018 and sharing lessons learned in 2017. Among the many themes recurring in the predictions are the need for PR to embrace technology, produce better content, speak with authenticity and attempt to create a sense of humanity.
As the year ends with this edition of PR News , we begin the first of three data installments provided exclusively to us by data partner Shareablee. In this first edition Shareablee provides the most-engaged B2B brands during 11 months of the year with Facebook, Twitter and Instagram.
Our regular crisis measurement guru Katie Paine considers crises of 2017 and selects the crisis of the year. Can you guess which brand has the dubious distinction? Hint, the brand was handed an awful situation, partly through its own negligence, and then sat on the situation for several weeks before announcing it to the public.
Our weekly roundup of news, trends and personnel moves in PR and marketing. This week’s stories include an unsavory dish cooked by Chef Mario Batali, Tavis Smiley says he wasn’t involved in unsavory activities and will PR pros need to pay for the privilege of pitching?
Each week we highlight a slide from a PR News presentation of interest. This week’s slide comes from Chris White, managing editor, content marketing, and Sukhi Sahni, director, communications and marketing at Capital One. The two spoke about using the strategic use of data to drive content during PR News’ Video Boot Camp earlier this month.