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There are four basic rules to keep in mind when communicating bad news.
▶ PR Agencies Ramp Up Digital Offerings: It is becoming more and more apparent to small- to medium-sized agencies that they need a separate department to handle their digital business, according to Second
For its “Coral Reefs Saved My Life” campaign, The Nature Conservancy led off with a video featuring Arden O’Connor, who was being treated with a drug that originated in the ocean.
Harnessing the power of technology properly should allow it to help us with our job, rather than overwhelm us.
A recent academic study of public relations agency websites found that, while most are very strong in the areas of usefulness of information and ease of interface, there was a wide variation in both site
▶ Politicians Can Learn From Forward-Thinking Business Leaders: Politicians who fail to act with long-term interests in mind can learn from forward-thinking business leaders, according to the recently
When commemorating and reflecting on Sept. 11, 2001, most of us recall the individual and family losses. For some organizations, the attack killed staff members and forever changed their cultures. Perhaps none
If you’re looking for some excitement in business, look no further than leadership succession. It’s never ordinary. That observation is from Jim Lukaszewski, crisis counselor to Fortune 100 leaders and
To communicate thought leadership in the tech space, Lewis PR used compelling infographics to illuminate Unisys’ research.
Protecting your brand is harder than ever in the digital age. Social media gives everyone a “voice” and provides a platform for users to say anything they want about your brand. And, as was the case a few
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