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Investors Urge Apple to Consider Dangers of Youth Phone Usage Yet Adults Are Addicted Too

January 9th, 2018 by

Many of us believe we know all about activist investors. A pair of investors threw a curveball last weekend, urging that Apple seriously consider warning parents about the dangers of excessive iPhone use for children and teens. Their demands were well crafted and included a bevy of studies and statistics.

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Anti-Ad-Blocking Technology More Prevalent Than First Believed

January 9th, 2018 by

You’ll find few people who like ads interrupting their social media experience. Still, content costs and really good content costs even more, so ads are necessary. A new study from university researchers shows far more sites than originally thought are using anti-ad-blocking measures.

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The Week in PR

January 9th, 2018 by

Our weekly roundup of news, trends and personnel moves in communications and marketing. This week’s stories include Weight Watchers and D.J. Khaled, President Trump’s nuclear button tweet, Logan Paul’s departure from YouTube and the passing of Louis Williams Jr.

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Home/Personal Technology Dominates Most Memorable Product Launches List of 2017

January 9th, 2018 by

Communicators wonder if their messages resonate. You hope great content will impress, but human memory can be fickle. Memory also is far from infinite, the 16th Annual Most Memorable New Product Launch survey shows. What propelled the new iPhone to be the most memorable product launch of 2017?

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From Increased Technology to More Humanity, 17 PR Leaders Look to 2018, Reflect on 2017

December 19th, 2017 by

Is there anything more dangerous than attempting to predict industry trends? Fortunately we found 17 PR, marketing and communications leaders willing to take the risk of prognosticating for 2018 and sharing lessons learned in 2017. Among the many themes recurring in the predictions are the need for PR to embrace technology, produce better content, speak with authenticity and attempt to create a sense of humanity.

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Consumer Engagement with B2B Brands in 2017 Holds Steady vs 2016, IMG Models Tops List

December 19th, 2017 by

As the year ends with this edition of PR News , we begin the first of three data installments provided exclusively to us by data partner Shareablee. In this first edition Shareablee provides the most-engaged B2B brands during 11 months of the year with Facebook, Twitter and Instagram.

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In an Unprecedented Year, Multiple Mistakes Earn Equifax Top PR Crisis

December 19th, 2017 by

Our regular crisis measurement guru Katie Paine considers crises of 2017 and selects the crisis of the year. Can you guess which brand has the dubious distinction? Hint, the brand was handed an awful situation, partly through its own negligence, and then sat on the situation for several weeks before announcing it to the public.

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The Week in PR

December 19th, 2017 by

Our weekly roundup of news, trends and personnel moves in PR and marketing. This week’s stories include an unsavory dish cooked by Chef Mario Batali, Tavis Smiley says he wasn’t involved in unsavory activities and will PR pros need to pay for the privilege of pitching?

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The Week in PR

December 12th, 2017 by

Our weekly roundup of news, trends and personnel moves in communications, marketing and PR. This week’s stories include Mario Batali’s unsavory behavior, federal politicians caught in #metoo and FleishmanHillard has a new tech leader.

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How Capital One Sorts Data to Create Videos That Track With Business Goals

December 12th, 2017 by

Each week we highlight a slide from a PR News presentation of interest. This week’s slide comes from Chris White, managing editor, content marketing, and Sukhi Sahni, director, communications and marketing at Capital One. The two spoke about using the strategic use of data to drive content during PR News’ Video Boot Camp earlier this month.