Networking is not a frenzied process that results in a pile of business cards. It’s about using shared interests to develop and maintain mutually beneficial relationships.
In order to tie PR to sales, we need to understand the processes by which PR’s outcome (audiences) becomes part of the sales process.
The art of networking is just as important inside a company as outside of it.
As the tectonic plates of media continue to shift to online properties and social media platforms, traditional media outlets are trying to gobble up competitors and consolidate the assets.
At some point, no matter how sophisticated your data, a human being is going to need to interpret it and take action based on that view.
C-suite managers who go it alone are probably going against the tide—at least when it comes to appealing to millennials, who think an inability to take advice from others shows weak leadership.
The recent episode involving a Comcast customer service representative may be particularly cringe-worthy for communicators.
Although there has been a lot of talk about the adoption of the Barcelona Principles in the public relations community over the past few years, there has been very little detail reported about the voluntary standards that the industry is adopting to put these principles into action.
With big data comes bad data, and most tools leave it up to you the communicator to figure out what’s good data and what’s bad data.
For PR managers and directors who want to appeal to millennials, organization and stress management take a backseat to showing that your company takes initiative and motivates teams.