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Small Businesses Seek Quick Payoff from SEO

March 20th, 2018 by

In a new survey small businesses, those with fewer than 500 employees, are shown to be fairly large proponents of SEO. Some 55% of small businesses surveyed said they use SEO, a slight increase from 2017. More than 90% said last year they would be using SEO, according to Clutch, a B2B researcher.

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Airbnb Dominated Travel Sites’ Social Activity in ’17 With 150% Growth in Consumer Engagement

March 13th, 2018 by

We continue our examination of consumer engagement with brands’ social posts during 2017. Data is provided exclusively by Shareablee to PR News . This week we look at the top 10 travel websites, ranked by consumer engagement. Airbnb is the leader.

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More Than 70% of American Adults Over 50 Use Social Media, Signaling a 112% Jump in Usage

March 13th, 2018 by

While most marketers put a premium on attracting younger people, the 50+ demographic is coveted for its disposable income and stability. While it is known that this demographic is less comfortable with technology than millennials, the group has taken to social media at a strong rate, a new survey from AARP shows. The devices it doesn’t yet use can be large targets for marketers.

James Levine, former Music Director Emeritus, 
Metropolitan Opera

The Week in PR

March 13th, 2018 by

Our weekly look at news, trends and personnel moves in communications and marketing. This week’s stories include James Levine’s ouster at the Metropolitan Opera, a House committee looks deeper into the U.S. Olympic Committee amid the Larry Nassar scandal and Twitter halts accounts that were tweetdecking.

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Newly Christened Burson Cohn & Wolfe Names International Departmental Leaders

March 6th, 2018 by

Created last week, Burson Cohn & Wolfe (BCW) named its regional leaders as we went to press. For N America, Chris Foster becomes president, N America, BCW. Previously he was EVP, global business.

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Data: YouTube Keeps a Tight Grip on U.S. Adults; Snapchat’s Popularity With Youth Keeps Growing

March 6th, 2018 by

Last week we told you despite a number of worries, the sky was not falling as far as Facebook is concerned. More evidence comes this week, from the Pew Research Center, whose survey confirms many of the trends contained in reports other groups have issued. Yes, Facebook dominates with Americans older than 18, although youths tend to prefer Snapchat and Instagram.

Alexandra Raisman, U.S. Gymnast

The Week in PR

March 6th, 2018 by

Our weekly roundup of news, trends and personnel announcements in communications and marketing. This week’s stories include U.S. Olympic Committee CEO Scott Blackmun’s dark departure, gymnast Ally Raisman’s lawsuit against her sport’s governing bodies and more trouble for Wells Fargo and Equifax.

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Data: A Look at Purchasing Decisions Broken Out by Category and Gender

March 6th, 2018 by

It is obvious that who buys what is of critical importance to marketers and communicators. Statista’s newest consumer survey looked at that question from a gender perspective and found plenty of traditional assumptions remain valid. It also found a surprise or two, meaning the quest for knowledge of your audience remains an important challenge.

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FleishmanHillard, Edelman Hailed as Top Companies for Women; More Progress Needed

March 6th, 2018 by

With International Woman’s Day approaching this week and Women’s History Month already here it was heartening to see several PR firms being recognized for progressive policies toward women. Both FleishmanHillard and Edelman were named to the National Association of Female Executives’ (NAFE) list of top companies for women. Still, it’s clear much more progress is warranted.

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Airlines Have Grown Consumer Engagement 25%, Mostly on Instagram; Emirates Grew 53%

March 6th, 2018 by

We continue to look at the most-engaged brands in 2017, per exclusive data provided exclusively by Shareablee to PR News . In the Airline sector, we again see a pattern similar to what’s been observed in other industries: some of the best social brands are posting fewer pieces of content year over year although social engagement with their posts is growing. Video also plays a large role.