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How Food Network Ditched TV Tactics and Created Successful Videos With ‘Pans and Hands’

September 12th, 2017 by

As you know, doing more with less is a regular refrain in PR and marketing. As such, we regularly bring you tips about doing things on a tight budget. But can brands really create videos on a budget? Food Network didn’t think such lessons applied to it, but found out differently. Here’s what it learned.

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Advice for Thriving as a PR Pro in a Highly Regulated Industry

August 29th, 2017 by

For some communicators working in highly regulated industries the best communications is none at all. That’s anathema to Trista Morrison, N. America VP Communications at biopharmaceutical brand Sobi. She explains how she’s adapted and thrived in a regulated environment.

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Six Steps to Build Trust With Journalists on Social Media During the Fake News Era

August 29th, 2017 by

In an era where the hottest topic is fake news, how can you build trust with journalists? You’ll likely need to do so on social media. Here are tips that will help you do that and start to pitch more successfully, too.

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Consumer Engagement With Nonprofits’ Facebook Videos Up 48% in 2017

August 29th, 2017 by

The more things change…. Data from Shareablee tracking consumer engagement with brands’ posts on Facebook during the first half of the year shows nonprofits depending increasingly on video. It’s the same story for B2B and B2C brands.

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How a Former Brand PR Pro Upgraded a Church’s Earthly Messaging

August 29th, 2017 by

A 2200-member church hired a former corporate PR pro with design training to make its brand more approachable and bring it into the modern age. The pro has responded with an integrated media plan that leans heavily on graphic elements.

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The Week in PR

August 29th, 2017 by

Our weekly roundup of news, trends and personnel announcements in communications and marketing. This week’s stories include PR lessons from the disaster in Houston, Uber’s new CEO, Bell & Pottinger’s fate and Chipotle gets a CCO.

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How Mondelez International Fostered Creative Thinking Using a Nimble, Cross-Functional Team

August 22nd, 2017 by

Everyone talks about spurring creative thinking and being nimble. Mondelez International found a way to do just that as it created its millennial-inspired snack line Vea. We spoke to VP Marketing Jason Levine to find out how they did it.

President Trump

Crisis Report Card: Merck CEO Moves First; Kaspersky CEO Gets Blustery

August 22nd, 2017 by

Katie Paine grades the crisis response of Merck, whose CEO took a stand against the President that eventually led to the downfall of two White House advisory groups, and Kapersky Lab, which whiffed when its integrity was questioned.

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B2C Brands Increased Video on Facebook 42% in First Half of 2017

August 22nd, 2017 by

Once again video was the star of the show for brands on Facebook in the first half of 2017. This week we look at B2C brands courtesy of data supplied exclusively to PR News from Shareablee.

LADY READING AT DESK

How to Send Your PR Team Back to School Without Leaving the Office

August 22nd, 2017 by

A professor of marketing provides insight on how to improve the communications skills of your team by using classroom assignments meant to do the same for college students.