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How an Integrated Media Campaign Tackled the Delicate Subject of Childhood Obesity

In 2013, the American Heart Association|American Stroke Association (AHA/ASA) shifted its focus from PR programs solely supporting the group’s original mission of preventing heart disease, to engaging segments of the population to expand the fight against both heart disease and stroke. | MORE »

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How to Turn Bad News About Your Brand or Organization Into a Win

What is the best way to react to negative news? Since many stories fade quickly, is a reaction always warranted? By responding, you run the risk of keeping the story alive and encouraging additional coverage. Still, there are times when a response is necessary to curtail a serious hit to your reputation and/or sales. | MORE »

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7 Tumblr Tips for Getting Your Content Shared

With the intense competition for eyeballs, getting your company’s blog post read can be difficult. Tumblr, for example, hosts more than 243 million blogs, so standing out is critical. | MORE »

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Google Analytics a ‘Game Changer’ for Ambitious PR Pros Who Aren’t Afraid of Left-Brain Thinking

We’ve heard more than one communications professional say, partially in jest, that entering PR was a way to to avoid numbers. Yet the digital age has made PR measurement a joking matter no longer. You may be risking career advancement should you continue to shun analytics. | MORE »

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How to Protect Your Brand From Digital Information Leaks

In an environment of bitter competition, overlapping priorities and increasing use of unsecured digital communications systems, the threat of information leaks is greater than ever. How can we, as communications professionals, implement safeguards to ensure our brand is protected? | MORE »

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How LEGO’s Global Innovation STEM Award Program Cut Through the Media Clutter

The 2014 FIRST LEGO League Global Innovation Award program provides an example of how non-profit organizations can get on the media map and increase awareness with stakeholders. | MORE »

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8 Video Scripting Tips for PR Pros

Writing for online video is similar to other writing public relations professionals do. They all emphasize getting to the point quickly and making it stick with the audience. | MORE »

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Get Emotional and Watch Fans Share Your Content More Frequently

Have share will travel. Social media engagement within the travel sector grew 24 percent from January through May, compared with the same period last year, according to an exclusive study for PR News by social media analytics company Shareablee. | MORE »

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Periscope Up: How Southwest, Adobe and Human Rights Campaign Use PR’s Hottest New App

It was inevitable that Periscope would become a blazing-hot PR tool. With its super-easy interface and Twitter integration, the potential for using Periscope to personalize your conversation with customers seems endless. | MORE »

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What You Need to Know to Improve Your Company’s Social Media Policy Guidelines

The onus is on PR to create a social media policy (we hope you have already, but surveys show plenty of companies have not). Once your policy is written, the work is far from done. It’s also on you to update the policy. Social media policies should be living, breathing documents. | MORE »

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