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If It’s Online It Must be Video

All signs point to online video as the primary way that media publishers engage audiences and capture all-important eyeballs. | MORE »

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The Press Release Lives. Are Yours Effective?

While the demise of the press release is greatly exaggerated, ongoing criticism of it remains. Many press releases, regardless of the sector, continue to suffer from flowery language, jargon and buried leads (when the real news is stuck in the penultimate paragraph), among other shortcomings. | MORE »

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Crystal Light Taps Variety at Red Carpet

To deliver a successful brand-enhancing PR program for Crystal Light it was critical for HC to identify a high-level sponsorship that would provide access to influential stars and entertainment-event opportunities. | MORE »

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When Opportunity Knocks

Although I wanted to stay in San Francisco and was fearful of the unknown, I just knew that this was an excellent career opportunity, so I made the move.  | MORE »

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Integrating the Comms Function

For Liam D. Leduc Clarke, senior VP of business management at APCO Worldwide, a growing number of clients are asking for the same thing these days: Help us break down silos and cross-function PR, marketing and communications throughout the entire organization. | MORE »

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The Week in PR—April 20 – April 24, 2015

Bracing for ‘Mobilegeddon’ and Ben Affleck’s mea culpa. | MORE »

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PR Lessons From the Presidential Campaigns

Partisanship and policy aside, the campaign trail offers key PR lessons. Whether it’s a presidential hopeful hitting the campaign trail or a new CEO meeting with stakeholders, making a strong first impression is crucial. And perception may trump reality. | MORE »

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Take Twitter Analytics Into Account

Twitter Analytics can provide a lot of meaningful data to help you enhance and amplify your personal Twitter brand. But it can also be a little overwhelming, especially if you don’t live and breathe analytics as a full-time job. | MORE »

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The ‘Duality Gap’ in Corporate Communications

Effective PR measurement can often be an elusive goal. The dual truths—that PR should contribute measurably to the business and yet lacks the confidence and often the resources to measure its effectiveness—make clarity of the PR function an elusive goal for many organizations. | MORE »

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An Holistic Approach to PR Measurement

PR and marketing execs increasingly are being asked to demonstrate the ROI of their activities. Yet with such disparate metrics, the challenge of providing a holistic view of PR is more complex than ever, even with the vast number of tools now available to the profession. | MORE »

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