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Study: Millennials Are Much More Than the Sum of Their Social Media Accounts

March 27th, 2018 by

The Selfie Generation is a difficult moniker for Millennials to be proud of. A new study from Fuse Media could help. It argues that Millennials are far more interested in values, diversity and societal issues than they appear to be. And while they are more comfortable with social media than older generations, their dependance on communications technology is highly overrated.


The Week in PR

March 27th, 2018 by

Our weekly roundup of trends, news and personnel moves in PR and communications. This week’s stories include the fallout at Facebook from Cambridge Analytica, LinkedIn adds video tools, Levine and Smiley fight back at #MeToo and Starbucks’ search for a new cup may produce a pot of gold for a lucky engineer.

Highly Charged Issue: A Klein Tools worker produces a tool. A video series was begun to counter social media complaints when customers learned the company was making some tools outside the United States.

How Klein Tools Used Videos to Calm Flare-Ups About Global Manufacturing

March 27th, 2018 by

Since 1857, Klein Tools has manufactured its product in the US. Recently, though, it’s expanded globally and begun producing tools overseas. Some of its US-based customers voiced their displeasure on social media about the company’s move to foreign manufacturing. Here’s a case study of how Klein Tools used videos to respond.


GoPro Tops Electronics Sector in Consumer Engagement With 74,000 Actions Per Post

March 27th, 2018 by

It sometimes seems that brand communicators and marketers operate in silos within their companies. When it comes to social media, though, they appear to be reading from the same script. In 2017 the Consumer Electronics sector followed the pattern of other industry sectors by posting fewer pieces of social media content, but gaining more consumer engagement.


Women Twice as Likely as Men to Shop on Mobile Devices and Respond to Bargains From Marketers

March 27th, 2018 by

Several weeks ago we reported Statista’s survey of 10,000 U.S. adults 18-64 provided patterns concerning how the sexes made purchases. The differences between the sexes seemed small. This week we have another survey that shows the sexes indeed are shopping differently, at least when online devices are used. In addition, women are better bargain hunters than men.


KFC and Oxfam Take Different Paths to Crisis Resolution, Honesty Triumphs

March 20th, 2018 by

Katie Paine compares crises at Oxfam and KFC in her regular Image Patrol feature. In this edition she explores how transparency and even humor can be prime tactics for managing crisis.


39% of Americans 18 to 29 Are Online Almost Constantly, 77% Online Daily

March 20th, 2018 by

It’s hard to argue that the online life is a fad when you see how many Americans are online daily (77%), according to a new survey from Pew Research Center. Want more? 40% of Americans 18-29 say they are online “almost constantly.”


How Brands Can Get Ready for Saturday’s ‘March for Our Lives’ and Whether or Not They Should

March 20th, 2018 by

With the March for Our Lives set for Saturday at venues around the country, what should brands be doing, if anything, to prepare? We asked Barie Carmichael , a senior counselor at APCO Worldwide and a former communicator at iconic brands. In sum, it’s a delicate dance and one size does not fit all.


Reputation Declines for First Time Since ’09, But Honest Communication Can Help Brands Improve

March 20th, 2018 by

The Global RepTrak 100, the gold standard of corporate reputation, shows corporate reputation declining for the first time since 2009. Why has it declined and what can brands do about it? We answer those questions and more in our coverage.


Small Businesses Seek Quick Payoff from SEO

March 20th, 2018 by

In a new survey small businesses, those with fewer than 500 employees, are shown to be fairly large proponents of SEO. Some 55% of small businesses surveyed said they use SEO, a slight increase from 2017. More than 90% said last year they would be using SEO, according to Clutch, a B2B researcher.