In the face of all of the change in the industry, there is a constant: Communications can and should drive impact.
One of the first things that clients want to know is whether business communicators can show them how to carry themselves in front of the media and fix any glitches that may be getting in the way of delivering the message. But what happens when you turn the tables, and PR managers and directors are the ones who are being interviewed and relaying the message?
Breaking out of these silos is the first step toward more effectively reporting ROI. Embracing more diverse sets of data is the second.
Having poor grammar, misspelled words, sloppy punctuation and excessive jargon and acronyms can damage your credibility—and the credibility of your communications.