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Nearly 70% of American Adults Getting News From Social Media Platforms

November 14th, 2017 by

In what surely is a sign of the times, the number of American adults getting at least some of their news from social media has grown to 67%, according to a Pew Research Center survey conducted in August. More than that, some of the platforms where people are gathering news will surprise you.

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How a Vacuum Brand Used Sophisticated Data to Find Out About Its Potential Customers

November 14th, 2017 by

Each week we highlight a slide from a presentation of interest to readers. This week’s slide comes from Chris Albert, SVP, digital research and analytics, Ketchum, who spoke at PR News’ event in Miami last month. His slide highlights sophisticated research Ketchum conducted on behalf of a vacuum brand.

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Consumer Engagement With Nonprofits Down 9% in Q3; Facebook Dominates

November 7th, 2017 by

Another week, another example of platforms chipping away at Facebook’s dominance. The emphasis is on the word chipping, though. In Q3 2017, nonprofit brands saw a small decrease in consumer engagement with their social posts. Facebook took a harder hit than other social channels.

John Schnatter, CEO, Papa John’s

The Week in PR

November 7th, 2017 by

Our weekly roundup of news, trends and personnel moves in PR and communications. This week’s stories include Papa John’s deflection onto the NFL; a judge tells Wells Fargo’s board and senior executives they should have known; and IBM’s Jon Iwata is getting set to retire.

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Despite Competition, PR Firms See ’17 Revenue Besting ’16

November 7th, 2017 by

There is good news and bad news in this latest PR Council survey of its roughly 100 member firms. First, the good news: 66% of those who replied said revenue for 2017 is ahead of 2016 and that projections are on target or better than first forecast. The not-so-good news is that management consultancies want to eat PR’s lunch.

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Sallie Mae Shares Its Social Media Policy Checklist for Crisis Preparation

November 7th, 2017 by

Each week we focus on a relevant slide from a recent presentation. This week’s presenter is Temeka Easter, senior social media director at Sallie Mae. Her slides look at the checklist Sallie Mae uses for crisis and in more tame circumstances.

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How Barclaycard Used a Three-Part Plan to Bolster Its Influencer Effort

October 31st, 2017 by

Last year, JetBlue and Barclaycard partnered to launch the JetBlue Mastercard portfolio, consisting of a suite of credit cards designed with benefits to appeal to the JetBlue traveler. To bolster awareness of the new products, Barclaycard and JetBlue chose to deploy influencers. Here’s how the brands developed a 3-part plan to get the most value from the influencers they chose.

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PR Firms Are Sick Over Healthcare Costs

October 31st, 2017 by

In exclusive data supplied to PR News, Gould + Partners chief Rick Gould explains that healthcare costs are squeezing small, medium and large PR firms and their employees badly. The good news, Gould says, is that firms are doing a lot of work to find plans that won’t break the bank.

More Than History: Virginia lures travelers as the birthplace of 8 U.S. presidents but also of wine in America. Its mix of wine, history, food and nature differntiates itself to tourists.    Source: Virginia Tourism Corporation

How ‘Virginia Is for Lovers’ Keeps Its Brand Alive Through Personalization

October 31st, 2017 by

In our regular feature we ask communicators to spot trends and tell us how they and their brands have reacted to them. This week we hear from Caroline Logan, director, communications, Virginia Tourism Corporation. She explains how personalized storytelling has revived the Virginia is For Lovers brand.

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How to Prevent Influencers From Damaging Your SEO Strategy

October 31st, 2017 by

It is not a secret that influencer marketing has made great strides as brands seek to build credibility, relevance and awareness among their key target audiences. Yet there’s an issue with influencers that can hurt your SEO significantly. This article tells you what that issue is and how to correct it.