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10 Takeaways for Startup PR Agencies and New In-House Teams

Starting a business is a challenging undertaking involving big risks; however, by relocating from Israel to New York, I was taking a much bigger risk than most. | MORE »

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4 Ways to Start Your Year in PR Strong and Finish It Even Stronger

By now, we all are solidly settled into 2016 and fighting through the winter funk. | MORE »

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The Week in PR

The Week in PR | MORE »

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Corporate Restructuring PR: How to Prepare in Good Times, How to Manage When Layoffs Loom

The lull of the holidays is over, and while the new year brings a sense of endless possibility, the reality is far less hopeful for some, particularly those for whom the start of the year means being restructured out of a job. | MORE »

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How to Prepare Your Brand for Inescapable Global Transformations

In 2015, the world paid closer attention to significant social changes that transformed the global business landscape. | MORE »

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Taxonomy of Responses to VW’s Goodwill Package Reveals PR Lessons

Throughout, VW has been consistent in its crisis communications: The company has said little. Public apologies and customer correspondence have been repeated on online platforms. | MORE »

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The Week in PR

We told you last week of unconfirmed reports from CBS News that the Department of Justice (DoJ) was investigating Blue Bell Creameries, claiming the company knew of issues with its ice cream production several years prior to a 2015 Listeria outbreak that sickened 10 people and killed three. | MORE »

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4 Reasons Why You Should Adopt Compelling Branded Content

No revolution has ever taken place without resistance—and I’d suggest that the move toward branded content is no less than a revolution. | MORE »

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Next Trends in Employee Engagement: Great Content, Fewer Emails and Shorter Meetings

Internal communications and employee engagement become hot topics whenever communicators talk shop. | MORE »

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Five Ways Social Listening Will Become Audience Intelligence in ’16

Social listening doesn’t cut it. Audience intelligence is replacing it. | MORE »

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