Subscription Content

interview-tv-news

PR Tactics From a Former Reporter: How to Prepare for a Media Interview

April 25th, 2016 by

As a local and network news reporter, I conducted thousands of interviews over nearly two decades. Yet it was only after I made the leap into strategic and crisis communications that I fully appreciated the complex dynamic at play.

The Week in PR

April 25th, 2016 by

The Week in PR

11066288-Mergers-and-partnerships-with-businessmen-converging-on-the-same-road-as-a-team-sharing-the-same-str-Stock-Photo

How PR Pros Can Shape a Brand’s Culture to Avert Looming Crises

April 18th, 2016 by

Every day, another organization finds its way into the headlines embroiled in a once-preventable crisis that threatens its reputation, financial health, even its very survival. In this age of instant global communication, no organization is immune. Entire companies and their stakeholders can suffer from the consequences of poor decisions made by people at every level of the organization. Often, powerful cultural influences in an organization disguise the warning signs that can identify smoldering issues that spell disaster.

465264265

How Arby’s Found Its Voice Under Pharrell’s Hat

April 18th, 2016 by

At the end of 2015, Arby’s same-store sales increased 8.1%, outpacing a comparable set of Quick-service restaurants (QSR) by an estimated 5.5% during the same period. While it might seem that this happened overnight, several elements were in place that helped prompt the brand find its voice.

The Week in PR

April 18th, 2016 by

The Week in PR

Hierarchical

Org Chart: An Integrated PR Team Built to Thrive in a Complex Landscape

April 18th, 2016 by

There’s little doubt that successful communicators need to constantly adapt to myriad changes in content creation and distribution.

“The digital age has not made [being a communicator] simpler,” says Erin Streeter, SVP, communications, National Association of Manufacturers(NAM). “The talent and infrastructure needed to be successful is greater and more complex than ever,” she says. Her org chart illustrates this.

hashtag_3

5 Hashtag Tips to Help You Promote Your Brand Without Stumbling Into Dreaded Inauthenticity

April 18th, 2016 by

Brands and organizations from Lifetime Movie Network (LMN) to the member unions of the AFL-CIO last week hopped on one of the week’s trending hashtags #EqualPayDay, celebrating a holiday that brings attention to the disparity between the pay of men and women in some sectors.

Indoor business conference for managers in hotel.

How Speakers Can Capture an Audience Fast and Craft an Unforgettable Ending

April 18th, 2016 by

In my experience, it’s often helpful to save writing the opening of the speech for later in the process, rather than trying to start with some engaging anecdote or shocking fact and then trying to build your speech around your opening.

The Week in PR

April 13th, 2016 by

The Week in PR

instagram-lumia-1020-download

What Instagram’s 60-Second Video Format Means for Communicators and Brand Marketers

April 11th, 2016 by

Very much in the Facebook style of rollouts, some brands had been provided the additional 45 seconds months earlier, allowing them to preview their Super Bowl ads on the platform and compete for television’s ad dollars. Although video might seem an afterthought on photo-dominated Instagram, Shareablee data, provided exclusively to PR News, argues otherwise.