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How To Brace for an Editorial Board Meeting

What makes an editorial board meeting a great opportunity also makes it an opportunity for a meltdown if you don’t prepare your spokespersons and/or C-suite executives appropriately. | MORE »

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Rate of Change

With advertising schedules on the wane, more and more marketing dollars are flowing to PR agencies. But whether agencies are capitalizing on the trend is another story. | MORE »

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Northwestern Mutual Goes to Bat for Childhood Cancer

Northwestern Mutual’s Childhood Cancer Program, which debuted in July 2012, is designed to accelerate the search for cures to childhood cancers by providing research funds and supporting families facing the daily struggles of these diseases. | MORE »

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Creating a Different Message for the Workplace

National Hispanic Heritage Month, Black History Month and Asian-Pacific American Heritage Month should serve as a reminder for PR pros to push for more inclusion in the industry and ultimately create campaigns that reach and appeal to the entire market, as opposed to just the majority. | MORE »

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When You’re Always On, You’re Off the Mark

If our PR teams are always on, they’re going to be off. In creative capacity. In making smart decisions. In experiencing the world around them. In sharpening the focus. | MORE »

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The Ice Bucket Challenge: PR Takeaways From a Sensation

Nearly a month after it started, the Ice Bucket Challenge continues to be all the rage. A nationwide phenomenon, the challenge offers PR pros key lessons on how to leverage support for cause-related marketing and harness the overall message. | MORE »

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Reeling in the Eyeballs

Consumers consider brand video the preferred way for marketers to share information, per a new study. Yet despite the high demand, most companies say video is not a top priority (excluding ads). | MORE »

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When a Crisis Eats Your Credibility

DeMoulas Market Basket, Amazon and Hachette fare poorly in their handling of PR crises. | MORE »

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Measure for Measure: Tracking Social Media ROI

No longer at the margins of communications, social media has moved to the epicenter of PR and marketing. The rub for PR managers is how to monetize their social platforms and convince C-level managers that Facebook, Twitter et al. can add to the company’s top and bottom lines. | MORE »

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Platinum PR Awards Finalists Announced

Joining us as emcee will be Ginger Zee of ABC News’ “Good Morning America.” To register, please go to prnewsonline.com/platinum-luncheon-2014. | MORE »

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