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3 Ways a B2B Software Company Improved Its Integrated Communications

Named VP, corporate marketing at Splunk in 2012, Sherry Lowe doesn’t mince words describing the software company’s corporate marketing department at the time she took charge. | MORE »

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The Week in PR, July 27 – August 3

APCO’s new crisis management offering, best cities for PR specialists and PR Movers | MORE »

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PR News/Nasdaq Survey: Nearly One-Fifth of Communicators Shun Measurement Entirely

Despite numerous calls to use measurement to assess PR’s effectiveness, enhance its reputation and develop strategy, a new study shows more than half of PR professionals devote little or no time to measurement. | MORE »

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5 Questions to Ask Before Measuring Your Content Marketing Campaigns

For some of us, the term “content marketing” is just a highfalutin term for things we’ve been doing for years: writing and producing interesting content and trying to earn the eyeballs and loyalty of our target audiences. For many others, it’s a whole new ball game that you just can’t buy a ticket to. | MORE »

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6 Ways to Integrate Employees Into Your Organizational Messaging

To be effective, PR, internal communications, marketing, advertising and government affairs need to be integrated. Consistent messaging through all channels is essential and employees should not be lost in the mix. | MORE »

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4 Steps to a Winning Social Media Narrative

Most PR writing is like a snapshot in time, such as a new product that needs promotion via press release. But developing a social media narrative, or giving your social posts a sense of continuity for your audiences, requires a different mindset. | MORE »

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Despite Surge in Visual Storytelling, Text Articles Lead in Engagement

A picture may be worth a thousand words, but for PR pros an article with text remains the most popular content marketing format and earns the highest level of engagement, according to a study conducted by Fractl exclusively for PR News.  | MORE »

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How Four Big Brands Crafted Multi-Platform Content Catering to Their Demographic Targets

Social media’s ability to allow brands to engage directly with customers is fast becoming an imperative for successful content marketing. | MORE »

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Most Effective Online Newsrooms ‘Hybrids’ That Serve the Media and Consumers Alike

It seems every company is a media company. In the digital age, more and more brands and organizations are taking on the characteristics of traditional media outlets and building online newsrooms—and communicators are at the center of the action. | MORE »

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Create a Schedule to Make Your YouTube Channel Stand Out

The brands that get the most out of their YouTube channels don’t settle for one-shot deals. They create a schedule for YouTube videos that PR pros can align with their companies’ marketing strategy and social media channels. | MORE »

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