Subscription Content


avatar

How to Manage Communications for a Merger

For most PR pros preventing leaks is just part of managing an M&A process. Communicators also are responsible for convincing stakeholders that the merger will bring added value to the company and, if the deal is rejected (read: Comcast-Time Warner Cable), where the companies goes from there. | MORE »

Leave a comment

avatar

4 Ways to Boost Your Social Platforms

The tips outlined below should help put your thinking, writing and wordsmithing in alignment with what your audience is saying and what it wants to hear. | MORE »

Leave a comment

avatar

Is Your Content Ready for Prime Time?

If you’re like most PR pros, one of your concerns is feeding the content maw virtually 24/7. Perhaps a new report can sharpen your targeting plan. A generational study shows most people consume online content between 8 p.m. and midnight. | MORE »

Leave a comment

avatar

Hard Work Begets Talent

“My parents taught me quitting is not an option. My mom is an educator and my dad was a forester. They were all about giving back to the community. Although I’ve had great jobs and some not-so-great jobs, I’ve never quit a job.” | MORE »

Leave a comment

avatar

Steering the Right Content

For Jeff Kuhlman, VP of global communications for Nissan Motor Co., it’s crucial to get out the company message as it relates to the three biggest challenges facing the automotive industry: autonomous driving; zero emissions; and the connected car. | MORE »

Leave a comment

avatar

The Week in PR, May 4 – May 11

Airbnb sends a strong message and Walmart’s insult to injury.  | MORE »

Leave a comment

avatar

Did Silos, Groupthink Ignite Bud Light Debacle?

Bud Light apparently was trying to be anything but boring with a new marketing message on some of its beer bottles—and got burned in the process. | MORE »

Leave a comment

avatar

Sharp Contrasts in Response to Crises

There’s a British proverb that says, “Youth looks forward but age looks back.” That pretty much sums up the way Blue Bell Ice Cream and Twitter handled their respective crises last month. | MORE »

Leave a comment

avatar

What Pro Sports Say About PR

An axiom in pro sports is that there is no such thing as an off season. Athletes keep themselves in shape year round and sports execs constantly seek ways to improve their team’s competitive edge. Ditto for PR. | MORE »

Leave a comment

avatar

The Week in PR—April 27 – May 1, 2015

Here are the stories that were making headlines in the professional communications industry during the week of April 27 – May 1, 2015. | MORE »

Leave a comment