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This Week In PR

February 20th, 2017 by

A weekly roundup of trends, news and personnel moves in the PR industry. This week’s stories include a strange time in Washington, D.C., an industry post for Mark Weiner and Ogilvy’s reorg begins on this side of the Atlantic.

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How TDK Balances Data With the Human Touch in Its Integrated Communications

February 13th, 2017 by

Technology has influenced nearly everything we do, including communications. How a technology company uses technology to communicate, but also finds ways to blend in the human touch, which makes the message much more real.

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How Cisco Harnesses Employee Voices to Tell Its Snapchat Story

February 13th, 2017 by

How Cisco found social media ambassadors among its employees and empowered them to tell its story on Snapchat. The author argues that allowing employees to be authentic will pay large dividends.

How PR Can Use Content, Knowledge and Confidence to Boost Sales

February 13th, 2017 by

The author argues that PR pros can make small changes to the way they do business and as a result help their brand’s sales grow. PR can and should provide content to sales that will boost confidence and knowledge.

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The Week In PR

February 13th, 2017 by

Our weekly roundup of trends and personnel moves in PR. This week features stories about a forum on fake news, a revolt by Under Armour influencers and how Twitter continues to grow in recognition and users, but remains flat in revenue.

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A Corrections Dept. Uses Centralized Model to Expand Communications

February 13th, 2017 by

For many years the Office of Public Information at the Orange County (FL) Corrections Department (OCCD) functioned with only a single public information officer (PIO) and a back-up media relations person. Once the office expanded it discovered that being able to be more responsive to the media helped it in several other areas, including getting coverage of positive stories it pitched to reporters. Here’s how they did it.

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Communicators From Tums and Snickers Open Their Super Bowl LI Communications Playbooks

February 6th, 2017 by

As it’s Super Bowl weekend we pull a bit of razzle-dazzle from our playbook and offer you two brand communicators who are heavily involved in activities around the big game. Each offers trends and their brand’s reactions to them in the form of Super Bowl communications and campaigns.

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How Coca-Cola Changed the Way It Tells Stories and Measures Results

February 6th, 2017 by

Taking a cue from the social media model of two-way, authentic communication, The Coca-Cola Company upended the traditional model of a brand website with the introduction of Coca-Cola Journey. The platform serves as a digital destination for Coca-Cola consumers and a variety of audiences including partners, investors, journalists and yes, even critics. Once it had done that, it the Coke team realized it had to devise a new way to measure communications success. So it did.

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How Brands Can Use Social Media and The Personal Touch to Prepare For and React to Crisis

February 6th, 2017 by

Uncertainty could be one of the handmaidens of crisis. So you can imagine the mood in Washington, D.C., as a new administration transitions into the White House. Presidential transitions often are bumpy, even when the new administration is from the incumbent’s party (think the balky path from the Reagan White House to the Bush team in 1989). The phones of brand communicators and PR firms alike are ringing a lot at the moment. Many of the calls are about crisis or potential crisis. As such, we asked communicators who will be speaking at PR News’ Crisis Management Boot Camp in Huntington Beach later this month for best practices to prepare for and react to crisis.

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10 Questions Your Research Partner Should Ask You

February 6th, 2017 by

With budgets renewed and a still-fresh calendar, this is the time of year many PR pros renew their interest in evaluating past performance and planning for future success. In response, PR measurement, evaluation and research become increasingly important. As research takes shape, whether you are implementing a new program or rethinking existing approaches, communicators work with research partners to create structured, tailored plans to meet objectives and beat expectations of internal stakeholders. Below are questions your research partner should be asking.