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Clear Communication

Perception of management is usually predicated on C-level executives being able to articulate a compelling vision for their brand or organization. And on PR pros delivering that message. | MORE »

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Case Study: New Sustainability Report Helps Company Turn the Page

Working with PR agency Strategy XXI Partners, Arizona Chemical developed content in order to make its sustainability report more accessible, shaping the reporting process into editorial nuggets that could be easily conveyed. | MORE »

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When Brands Take a Stand, PR Must Connect the Dots

When a brand or organization takes a stand on a societal issue (and puts its money where its mouth is), PR managers are responsible to drive the program. | MORE »

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When ‘TMI’ and PR Strategy Collide

If we accept that some millennials tend to overshare information, the challenge lies in how to harness the behavior to get the most out of your millennial employees without robbing them of their identities. | MORE »

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How To Pitch Female Baby Boomers

For decades, marketers have considered women 50+ (and even women in their 40s) barely worth marketing to, instead going after dewy women in their 20s and 30s. That’s despite the fact that at 40 million | MORE »

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The Next Millennium

As millennials occupy a larger and larger swath of the U.S. population, the one-way conversation that marketers have practiced for years is slowly but surely being eclipsed by more give-and-take between brands and consumers. | MORE »

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Hunger Program Persists Despite Government Shutdown

Nonprofit localizes nationwide crisis For two weeks last October, the federal government of the United States shut down. The opposing sides of the Affordable Care Act reached what seemed to be an | MORE »

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Look Beyond the Usual Social Media Suspects

Hunt down the hidden gems, find the wealth Have you fallen into a social media rut? Do all of your client program recommendations consist of the obvious channels: Facebook , YouTube , Twitter and LinkedIn  | MORE »

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Turn and Face the Change

Whether you provide communications for a highly regulated brand or a consumer-facing company, there are some universal themes for PR pros to think about when trying to create more shareable content. | MORE »

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Telling Jokes Is a Serious Way to Spread the Word

In a professional setting, making someone laugh is the most intimate connection one can make. | MORE »

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