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This Week in PR

January 9th, 2017 by

Our weekly roundup of trends and personnel moves in PR. This week features a story about The Arthur W. Page Center choosing its Icons of Integrity, a counter to fake news.

holiday conversation

10 Holiday Gifts for PR Pros That Won’t Break the Bank

December 19th, 2016 by

[Editor’s Note: Due to popular demand, Rebecca Haynes is back with us to provide gift ideas for the discriminating PR pro. And in accord with the findings of the PR News Pro Salary Survey, Rebecca has listed few gifts that cost more than $40.]

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THIS WEEK IN PR

December 19th, 2016 by

Facebook: Almost Everyone’s Doin’ It: How many times have you heard it said that everything flows from the top down? Well, not quite everything. In the case of social media, some CEOs trail their employees, particularly communicators. That needs to change, at least for CEOs using Facebook for business, Facebook says.

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Data Security, Fake News, Loss of Message Control Top of Mind for PR Pros in 2017

December 19th, 2016 by

Each year at this time we ask communicators what issues loom large for them in the new year. Last year integration, mobile and content dominated (PRN , Nov. 16, 2015).

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Report Card: 16 Brand Crisis Management Responses From 2016

December 19th, 2016 by

There were so many candidates for Image Patrol this month, and with the year ending we decided to forego the usual comparison of two brands and instead create the ultimate image disaster list for 2016. This PR News Pro premium content is offered to you free in the spirit of the season.

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B2C Brands Boost Engagement on Instagram 13% in Q3, Photos Fall 4%

December 19th, 2016 by

This week’s Data Dive, which looks at consumer engagement with U.S. B2C brands during Q3 (July 1-Sept. 30) on Instagram, is more proof that brands shifted their effort to the photo-based platform, as opposed to Facebook, where engagement was relatively tame during the quarter. The data, provided by Shareablee exclusively to PRNews Pro, also shows the power of video, even on Instagram, which was designed originally as a platform for mobile photos.

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7 PR Trends for 2017, From Mobile-Ready Content to Virtual Reality

December 19th, 2016 by

PR pros need to think ahead and anticipate the future—so figuring out the top trends in the industry for the coming year always will be important. Will there be something totally new coming to light in 2017? Perhaps. Here are seven trends for PR pros and communicators to consider.

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B2B Brands Roar Back on Instagram, Engagement Jumps 80% in Q3, IMG Tops List

December 12th, 2016 by

In previous editions, we’ve noted engagement with brands’ social posts on Facebook in Q3 has been modest or even down (see PRNP, Nov. 7 & 21, for example). The thinking then was brands were investing more effort in other social channels, such as Instagram. Data for U.S. B2B brands in Q3 (July 1 – Sept. 30) on Instagram, provided exclusively to PR News Pro by Shareablee, proves the point. Total consumer actions, or engagement, with B2B brands posts on Instagram increased a whopping 80% compared to Q2 2015. Engagement with photos grew a modest 4%, yet video engagement grew a healthy 74%. Actions are defined here as the sum of reactions and comments.

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How to Use Social for a Crisis Before a Crisis

December 12th, 2016 by

For all the good that social media provides, it also, during times of crisis, can be the venue for horror stories about brands. We mentioned in our Dec. 5 edition the plight of Delta Air Lines, whose Thanksgiving turkey was ruined when an unruly passenger’s tirade—and the cabin crew’s failure to boot him from the aircraft—was captured on video.

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Tips to Make a Traditional News Release a Social One

December 12th, 2016 by

The news release is not dead. Even in the constantly evolving digital age, a news release is one of the best ways to disseminate a message. It’s also a great vehicle to reach media contacts. A news release for social media and one for traditional news media are different, however. To reach an online audience, releases need to be social. By being so, the release can be shared in various communities by people beyond media contacts. Journalists, bloggers or social media users who work mostly online prefer a news release containing embedded video, audio files, images and links. Links to social news releases can be sent via email to a reporter or tweeted to an audience.