Subscription Content


avatar

Communicators Begin to Wed Social Media to E-commerce

As social messaging matures and communicators get a better handle on aligning social platforms to their company’s financial goals, PR managers are increasingly adding a new wrinkle to their social media programs: E-commerce.  | MORE »

Leave a comment

avatar

PR News Survey: PR Starts to Take the Lead on Social Media

In the last few years, social media has quickly moved to the core of marketing communications. As a result, PR executives of all stripes are jockeying to take the lead on social channels. Now it appears as if they’re making some progress. | MORE »

Leave a comment

avatar

How To Rethink Traditional PR Channels

Giving the media the straight dope is exactly where traditional PR has always excelled. Too many PR pros feel that they’re being choked out even as the media choke on too much unfiltered input.  | MORE »

Leave a comment

avatar

Media Consolidation Creates New Opportunities for PR Pros

As the tectonic plates of media continue to shift to online properties and social media platforms, traditional media outlets are trying to gobble up competitors and consolidate the assets. | MORE »

Leave a comment

avatar

It’s Not the Numbers, It’s the Context

At some point, no matter how sophisticated your data, a human being is going to need to interpret it and take action based on that view. | MORE »

Leave a comment

avatar

How To Sharpen Your Networking Skills

Networking is not a frenzied process that results in a pile of business cards. It’s about using shared interests to develop and maintain mutually beneficial relationships. | MORE »

Leave a comment

avatar

Proving the Worth of PR by Measuring New Audiences

In order to tie PR to sales, we need to understand the processes by which PR’s outcome (audiences) becomes part of the sales process. | MORE »

Leave a comment

avatar

Communicating With (and Around) Business Silos

The art of networking is just as important inside a company as outside of it. | MORE »

Leave a comment

avatar

Model Behavior

C-suite managers who go it alone are probably going against the tide—at least when it comes to appealing to millennials, who think an inability to take advice from others shows weak leadership. | MORE »

Leave a comment

avatar

Using Media Elements to Rebrand Environmental Group

While the process of changing its name from World Land Trust-US to Rainforest Trust started last year, the idea of the name change had been knocking around the nonprofit since 2010. | MORE »

Leave a comment