Subscription Content

Charlie Rose, Journalist

This Week In PR

November 21st, 2017 by

Our weekly roundup of trends, news and personnel moves in communications and marketing. This week’s stories include analysis of Charlie Rose’s #metoo statement, growth at Weber Shandwick and Ruder Finn and Harlan Teller comes to APCO Worldwide.

The Facebook logo is pictured at the Facebook headquarters in Menlo Park

PETA Tops List of Most-Engaged Brands on Facebook During Q3’17, B2Bs Shut Out Again

November 21st, 2017 by

Nonprofits sometimes are thought of as second-class citizens: small organizations with inadequate budgets for PR. That may be so, but they can do pretty well when it comes to consumer engagement with their social post on at least a few channels, according to exclusive data provided to PR News from Shareablee.

Image Daniel Oines

Brands Fail to Align Public Image With Employees’ Perceptions

November 21st, 2017 by

Communicators and marketers know brands must impress customers and employees. A new study shows there’s a gap between the image that brands portray to the public and what their own employees think of the brand based on their work experience.

WOMAN WITH MAGNIFING GLASSshutterstock_450406306 (1)

Zebra Technologies’ PR Head Puts Emphasis on Leads Instead of Misleading Impressions Metric

November 21st, 2017 by

Each week we highlight a slide from a PR News presentation of interest to readers. This week’s slide comes from Therese Van Ryne, who heads global PR the global customer reference & the global customer reference program at Zebra Technologies. She spoke at PR News’ Measurement Boot Camp earlier this month in NY. Her slide emphasizes that concentrating your measurement on impressions only can be misleading.

Charity_GiveSign

Consumers Say They Will Favor Brands That Give to Disaster Relief During the Holiday Season

November 21st, 2017 by

As we get ready for Giving Tuesday next week, we found the implications for brands of a Ketchum survey interesting. The survey found nearly half of all consumers are more likely to make holiday purchases from brands they know are donating to disaster relief.

personalconnection

Secrets to Building Relationships With Hard-to-Reach Journalists

November 14th, 2017 by

Every communicator know the holy grail of media pitching is establishing a relationship with a journalist. But how is that done in the digital age? Michael Smart offers two examples of how his clients made a personal connection with a reporter that resulted in coverage for the client’s brand.

shutterstock_734880991

Nearly 70% of American Adults Getting News From Social Media Platforms

November 14th, 2017 by

In what surely is a sign of the times, the number of American adults getting at least some of their news from social media has grown to 67%, according to a Pew Research Center survey conducted in August. More than that, some of the platforms where people are gathering news will surprise you.

shutterstock_471668834 copy

How a Vacuum Brand Used Sophisticated Data to Find Out About Its Potential Customers

November 14th, 2017 by

Each week we highlight a slide from a presentation of interest to readers. This week’s slide comes from Chris Albert, SVP, digital research and analytics, Ketchum, who spoke at PR News’ event in Miami last month. His slide highlights sophisticated research Ketchum conducted on behalf of a vacuum brand.

twitter, trump account

ACLU Tops List of Most-Engaged Brands on Twitter During the Third Quarter 2017

November 14th, 2017 by

We’re not encouraging betting, but this might be a terrific bar bet question: Of all the U.S. B2B, B2C and nonprofit brands and organizations, which one had the most consumer engagement on Twitter in the third quarter of 2017? If any of your bar mates guessed a B2B brand, they are off. Way, way, way off.

money

Public Relations’ Women Leaders Endure Its Largest Gender Pay Gap, Study Finds

November 14th, 2017 by

A new study looks at salaries in PR and finds the largest gap between men and women occurs in the C-suite. The gap between the average salary for men and women in PR overall is far smaller than that of men and women in the boardroom.