Brands are grappling with several issues that have become political with the new administration in Washington, D.C., including energy policies and immigration. Data from APCO Worldwide , shared with PRNews Pro exclusively, looks at the issues surrounding buy American, hire American, namely, What is an American brand?
Our weekly roundup of trends, news and personnel moves in communications and PR. This week we have stories about The Macallan scotch using touchable, more woes for United, interactive video for storytelling, the PR lessons from the Comey firing and Reuters finds the identities of influencers and brands who received FTC letters.
Our regular look at social media metrics with exclusive data provided to us by Shareablee. In our final look at data from 2016, we examine how nonprofits and governmental organizations did in terms of consumer engagement with their posts and videos on Instagram and Facebook.
As people spend more time online, brands are constantly competing to break through the barrage of digital content and ads to drive consumer engagement. Advertising and content marketing campaigns must offer compelling content that provides value to keep consumers’ attention. The Economist Group combined VR, 3-D, food and sports to bring attention to a new Porsche.
Our weekly roundup of trends, news items and personnel announcements. This week we debate whether or not it’s good for brands to admit their mistakes quickly (Chipotle) or wait until they’re forced to do so and risk death by 1,000 cuts (Wells Fargo, Volkswagen and Fox News Channel). And do you get turned on by the smell of pizza baking? You’re not alone. And IPR plans a report detailing CCO pain points.
It’s hardly news that in today’s world consumers are pressed for time and so give communicators very little of it. All our needs are just a swipe or click away. With that expectation, consumers demand that everything from apps to news and even videos fit within just eight seconds to earn their full concentration. See how the San Diego Convention Center incorporated this need for speed into its communications strategy.
Steve Swanson, GE Digital’s Creative Director, is not the usual type of executive we interview. A designer by training, he’s also studied business. With the emphasis on imagery and video that is present in today’s communications sector, we decided to dive into design and how it influences brand messaging.
Many PR pros tend to ignore LinkedIn as a messaging platform for their brands. Shame. LinkedIn said Apr. 24 it has 500 million members. That’s up from August, when it said it had 450 million members. This announcement prompted us to think about how brands can tap into the LinkedIn base with their messages. We asked a brand communicator as well as a LinkedIn executive about best practices for brands trying to build engagement and market services on the platform.
PR is about advising top management and ensuring that ethical business practices, good judgment and transparency are not only communicated, but implemented and enforced, argues Adriana Stan, PR director for W magazine. If you are Uber, United or Pepsi these lessons are clear by now, she says.
Sometimes the idea you need is right in front of you. With PR and marketing pros enmeshed in their brand, it’s easy to miss obvious angles. A helpful idea is to clear the mind and try to look at your messaging with a fresh perspective. Looking at your brand sideways can help, writes an executive at Cottman Transmission and Total Auto Care.