Learn from a case study how a cat litter brand took on larger brands and forged an emotional tie with customers to gain awareness and social traction.
Internal communications sometimes is relegated to the back burner when large corporate announcements are planned. That’s unfortunate, because employees should be told first when a significant change will touch their lives. Here’s how to edit internal communications for a global audience.
Facebook’s Mark Zuckerberg is eating crow as the situation with Russian ads on Facebook has amounted to more than the nonsense he called it initially. Equifax, of course, has committed nearly every error possible in terms of its early crisis management to its summer data breach. Katie Paine grades the two brands’ crisis response efforts.
For a change of pace we asked data partner Shareablee to look at influencers among U.S. athletes and their 360-degree opposites, geeks. In this case the geeks topped the jocks. Geeky George Takei’s post garnered more consumer engagement than those of LeBron James, the basketball star.
A PR firm was primed to publicize the launch of an HGTV series about Pittsburgh-based home renovator Kris Bennett. Trouble was details about the date, time and content of the show were kept secret until just weeks before the premiere episode. This case study examines how the PR team handled this perplexing issue.
Our weekly look at trends, news and personnel moves in PR, marketing and communications. This week’s stories include Wells Fargo back on Capitol Hill; Equifax makes its maiden voyage to the Hill; the former Uber CEO makes a hill of trouble; and Southwest Airlines’s CCO Linda Rutherford climbs a hill.
Integration of PR, sales and marketing remains a hot topic. Yet often integration seems to be more aspirational than actual. Egos, territoriality and budgets can get in the way. Moving beyond theoretical integration begins with meetings. Nikki Hotveidt of Dow Jones and the Wall St Journal provides tips for conducting silo-busting meetings.
Our weekly look at trends, news and personnel moves in PR and communications. This week our stories include a questionable marketing pitch from Britain’s PR trade association; Uber’s good PR in London; Facebook tries to save face; and Equifax’s CEO is retiring immediately.
It seems to be all over but the shouting concerning the Graham-Cassidy bill, which was meant to replace Obamacare. Late last week TV’s Jimmy Kimmel mentioned a coalition of 16 healthcare nonprofits that fought against the measure. We contacted them to find out what PR tactics they used to mobilize their fans.
We’ve come to expect that social video is powering consumer engagement with influencers’ posts. Not so fast. In August, a traditional month for vacations, consumer engagement with Travel influencers’ content was heavy, but engagement with their videos was way, way off, according to data provided exclusively to PR News by Shareablee.