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Communicators must learn to work well behind the borders of their department. Here’s how.
With everything from Klout scores to Twitter followers, the need to feed the content beast has seldom been greater for senior business leaders.
Hilton Hotels & Resorts wanted to find a way to help pressed-for-time business travelers see that the hotel chain could provide an escape, as well.
Forbes recently released data from its 2013 Most Reputable U.S. Companies report.
He added that as social channels proliferate, companies will up the ante on budgeting for such channels. “Social media lets you get more creative, for a relatively low-dollar cost, on how to get out the
From the smallest to largest agencies, as well as corporate communications departments, internship programs are a common part of public relations.
It was the best of days; it was the end of days. So exactly how does a brand prepare for the Mayan Apocalypse?
Zumba Fitness, the international dance-fitness program catering to roughly 14 million people in more than 150 countries, was looking to shake things up for its brand.
Every day we are reminded of how digital communications platforms, including social networks, have changed how people interact with each other and how they expect companies to interact with them.
When we talk about the return on investment for social media, PR executives and their marketing counterparts are grappling with the same question.
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