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8 PR Lessons from SXSW 2015

Here are four key trends related to innovation and four pearls of wisdom from leading professionals that emerged at SXSW.

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Booking More Consumers With Video

The travel industry is faring better when it comes to engaging consumers via social channels.

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Annual Reports: Not Sexy, But Crucial

The fleeting rush of a major influencer or prospective client responding to a ‘DM’ via Twitter may not be nearly as important for your brand or organization as a kick-ass annual report.

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The Week in PR—March 16, 2015

Apple sends Dick Tracy a thank-you note, a new crisis for Hillary Clinton and Wendy’s takes an interesting brand journey.

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Media Relations: A Bureau Chief’s Perspective

Many PR pros assume that they collaborate with journalists. For some journalists, however, that’s a false assumption.

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The Most Effective Pitch May Be None At All

Being more sensitive to the needs of pressed-for-time journalists is one way that companies and organizations can improve their media relations.

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Social Media Beckons New Relationships

Social channels, which are commanding increasing marketing dollars, offer PR execs multiple ways to start a conversation with reporters and build a rapport on behalf of their companies and clients.

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Media Relations Manners

To cultivate relationships with journalists, there are a litany of practices to master; that’s if you want a puncher’s chance of getting reporters to consider your pitches and/or respond to your telephone calls.

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Getting Reporters to Bite

Getting your pitch across the plate requires PR pros to be mindful of several things, lest the proposal end up in the circular file. But in a social media age, making sure you don’t waste a reporter’s time may not even be half the battle. That’s because you have to think about how the reporter can share the message with his or her network.

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Agency Shapes Focus on Real Estate Story

Chicago’s most talked-about addition to its famed skyline, the Trump International Hotel & Tower, has been the subject of countless stories since it was completed in 2009. In December 2014, after five years on the market, 14,000-square-foot penthouse was sold to entrepreneur Sanjay Shah. Mr. Shah retained Henson Consulting to create and implement a strategic approach to leverage his purchase and raise the visibility of his software company, Vistex Inc.

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