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19961007 MARKETING ASSOCIATION EXEC October 7, 1996 MARKETING ASSOCIATION EXEC October 7, 1996 The Direct Marketing Association (DMA), New York, hired H. Robert Wientzen as president and CEO. He was an advertising and direct marketing… Continued

19961007 MENTORING: AN APPROACH MEANT FOR PUBLIC RELATIONS October 7, 1996 MENTORING: AN APPROACH MEANT FOR PUBLIC RELATIONS October 7, 1996 Unlike many professions, a good deal about PR is learned on the job. This… Continued

19961007 UNABOMBER SUSPECT INDICTED FOR BURSON EXEC’S DEATH October 7, 1996 UNABOMBER SUSPECT INDICTED FOR BURSON EXEC’S DEATH October 7, 1996 A federal grand jury in New Jersey issued an indictment on Oct. 1 against… Continued

19961007 TRADE, BUSINESS MEDIA MAY BE GETTING TOUGHER TO CRACK October 7, 1996 TRADE, BUSINESS MEDIA MAY BE GETTING TOUGHER TO CRACK October 7, 1996 Trade and business media at times have had a reputation… Continued

While corporate Intranets are all the rage in Fortune 500 companies, most companies are going beyond employee communications and are using them for daily work-related information. "The majority of companies are now using it for… Continued

19961007 NEW FIRMS October 7, 1996 NEW FIRMS October 7, 1996 McMahon Opens in Maryland Paige McMahon, formerly director of public relations at the National Turkey Federation, Washington, D.C., has opened a PR generalist firm… Continued

19961007 STEPS IN BENCHMARKING October 7, 1996 STEPS IN BENCHMARKING October 7, 1996 Companies planning to benchmark their corporate communications department should plan on "a minimum of six months" to complete data collection, analysis and… Continued

19961007 NEW OFFICES October 7, 1996 NEW OFFICES October 7, 1996 Mower: Green Grass in Albany Ad/PR agency Eric Mower and Associates, headquartered in Syracuse, N.Y., is adding to its presence in upstate New York… Continued

19961007 HOW GOOD IS YOUR DEPARTMENT? TO FIND OUT, BENCHMARK October 7, 1996 HOW GOOD IS YOUR DEPARTMENT? TO FIND OUT, BENCHMARK October 7, 1996 How does your department stack up against other departments? Are… Continued

19961007 NETWORK ADDS EUROPEAN FIRMS October 7, 1996 NETWORK ADDS EUROPEAN FIRMS October 7, 1996 IPREX, a global network of independent PR firms, added two members in Europe. The new firms are: Ouverture Relations and… Continued