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Picture these hospital image television ads: An elderly couple walks down the beach together. A group of children play together at a park. A young woman plants a couple of flowers. Are these scenes unique… Continued

Mental Healthcare ‘Inadequate’? A survey of consumers in managed care plans has found that 35 percent perceive mental healthcare to be "inadequate" and only 15 percent rate the care as excellent, placing it among the… Continued

Ready, Get Set, Enroll The health plan equivalent of the Christmas rush has started. For national healthplans –Allina, HealthPartners and Blue Cross –the zero hour is here. They’ve started reinforcing their corporate images with national… Continued

In an effort to commemorate its award-winning ad campaign which made tribute to the aging process, Phoenix Systems, a marketing firm in Sioux Falls, S.D., designed a glossy calendar. The calendar includes full-color glossy shots… Continued

Do you have a presence on the Internet? More importantly, can you afford not to? Like no other medium before it, the Internet has the ability to truly engage the user, and to help the… Continued

Winner/Wagner Opens In Houston Winner/Wagner & Associates , a Los Angeles-based public affairs firm, has opened an office in Houston. The office will be headed by Don Cornett, who joins the firm as executive vice… Continued

Gary Switches Firms in Dallas Dallas high-tech PR firm Springbok Technologies Inc. hired Cherie Gary as vice president. She was an account supervisor at Edelman Public Relations Worldwide in Dallas. (Springbok, 972/480-9458) GCI Spindler Adds… Continued

Citizens today are increasingly reluctant to sign up for any sort of tax increase, even when the money is destined to support improvements in communities. Yet, for a recent ballot initiative in the Tampa, Fla.… Continued

Twin Cities Firm Opens Web Site Karwoski & Courage Public Relations , Minneapolis, unveiled a Web site at http://www.creativepr.com (Karwoski, 612/342-9764)

Oct. 21-22: Infocom Group, "Media Relations ’96," New York, 800/959-1059. Oct. 21-23: American Mgt. Ass’n, "PR Strategies for Success," Atlanta, 800/262-9699. Oct. 23: TJFR, "Newsroom Confidential Workshop," Cleveland, 201/444-6061. Oct. 24-26: Business for Social Responsibility,… Continued