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One component of a communications strategy that is sometimes overlooked by many companies is the organization letterhead. Bradley Memorial Hospital gives its letterhead top billing. The hospital, located outside of Chattanooga, Tenn., treats its letterhead… Continued

One hospital has seen the growth in "elder care" and changed its strategic brand planning accordingly. For example, the Children’s Hospital in Baltimore, Md., – which began as a home for children with polio and… Continued

With all of the recent media coverage on health maintenance organizations (HMOs), healthcare PR executives are now bearing the brunt of communicating ongoing, controversial issues such as their company policies on denial-of-care, physician gag-rules and… Continued

November 10-12 The Alliance For Healthcare Strategy and Marketing and The Greystone Group, Inc.’s First Annual Healthcare Marketing and Technology Conference. Las Vegas. Members: $695; Non-members: $745. Call 312/704-9701. Nov. 10-13 The National Association of… Continued

In the 1,600 actions the Software Publishers Association has had a hand in since its inception in 1984, its recent lawsuits against Internet Service Providers and end users over copyright infringement is one of its… Continued

Mitsubishi Motor Sales of America, which has opened a PR office in the Detroit area on Oct. 18, has promoted Kim Custer to director of public affairs and corporate communications. Other members of the new… Continued

Schwartz Communications Inc., a high-tech public relations agency headquartered in Wellesley, Mass., was named by Inc. Magazine to the 1996 Inc. 500 list of America’s fastest-growing, private companies. Schwartz’s 876 percent revenue growth over the… Continued

For a PR firm, it’s one thing (a good thing) to be flooded with client calls. It’s quite another (a challenging thing) to be approached by a client desperate to stave off negative publicity about… Continued

Nov. 5-7: Promotion Marketing Ass’n of America, "Basics of Promotion Marketing," Los Angeles, 212/420-1100. Nov. 5-8: Center for Corporate Community Relations, "Program Evaluation," Boston, 617/552-2555. Nov. 6: W. Glen Communications/New Media Forum, "Target Audiences Via… Continued

TV Newsrooms Up Their Staffs More than three out of four TV newsrooms increased their staffs in 1996, according to the News/Broadcast Network Inc., a public relations services company which has satellite windows to radio… Continued