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Quick Study: Americans Put Their Trust in Media—Some Outlets More Than Others; Hispanics More Social Than Other Groups

February 27th, 2012 by

â–¶ Majority of Americans Trust the Media, Including Online Sites: No longer relegated to trusting the accuracy of their one daily newspaper or watching Walter Cronkite, today the public has a plethora of ways to… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

February 27th, 2012 by

1. Pinterest has attracted 10 million monthly visitors faster than any other Web site. 2. Nearly 80% of event planners using social media to promote their events, and another 14% plan to do so in… Continued

10 Points of Pinterest: ‘Inspiration Tool’ Has PR Pros Pining Away

February 27th, 2012 by

Here’s what you need to know to leverage the hottest social media platform around for your brand.

Quick Study: Apple Supplants Google as Brand with Best Reputation; Biz Bloggers Say ‘Authentic’ CEOs Gain Most Respect

February 20th, 2012 by

â–¶ Apple Boasts Best Corporate Reputation: Apple, Google and Coca-Cola are the brands boasting the best corporate reputations among U.S. consumers, says a Harris Interactive study. Polling 17,000 adults, the study found that Apple posted… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

February 20th, 2012 by

1. The Jimmy Kimmel Live! YouTube channel takes in an estimated $1 million to $2 million in ad revenue per year. 2. Total visits to social site of the moment Pinterest grew from 10 million… Continued

Image Patrol: Komen Foundation vs. Planned Parenthood: Proper PR Wins Out

February 13th, 2012 by

In a PR crisis for the ages, Katie Paine gives Susan G. Komen for the Cure mostly failing grades, while Planned Parenthood gets excellent marks for its response.

Keeping the Media at Bay: Counterintuitive Yet Often Necessary

February 13th, 2012 by

There are situations when tooting your organization’s horn must cease, and media deflection must begin.

News Hooks, Sneak Peeks Prime PR Pump for Super Bowl Spots

February 3rd, 2012 by

Once upon a time, one week separated the NFC and AFC Conference championship games and the Super Bowl. There's nothing really in it for the fans to have to wait two weeks for big game,… Continued

Facebook’s Message to Investors: Look to the Stars

February 2nd, 2012 by

Facebook has been sending a loud and clear message to investors: Pay more attention to the value it will provide over the long term, and don’t get too caught up in how big it opens… Continued

An Opportunity for Pinkberry to Do Good

February 2nd, 2012 by

Try to imagine worst-case scenarios for a corporate communications team—a company’s co-founder being arrested for beating a homeless man with a tire iron would likely rank somewhere near the top of the list. That’s the… Continued