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NEW VENTURES

August 5th, 1996 by

Denver Firm Adds Cyber Research Schenkein/Sherman Public Relations, Denver, on July 24 formed a cyber research division in partnership with Cyber Dialogue, New York, a sister company of market and opinion research firm, Yankelovich Partners,… Continued

TECHNOLOGY STOCK DIP: IR PROS SHOULD HOLD THE COURSE

August 5th, 1996 by

Motorola’s Inc.’s July 9 announcement of lower-than-expected earnings resulted not only in a dip in its stock; it also dragged down the entire technology sector. After a torrid six months in which technology issues had… Continued

AFTER A STRIKE, HOSPITAL POLISHES TARNISHED IMAGE

August 5th, 1996 by

Samaritan Medical Center in Watertown, N.Y., had a formidable vision for the future: to re-establish its credibility and pronounce itself a leader in medical excellence. After an 18-month strike over employee contracts at the hospital… Continued

CORPORATE AND AGENCY TITLES CHANGING FOR JOBS, FUNCTION

August 5th, 1996 by

Titles of public relations professionals and the functions they oversee are changing across America, though at an incremental rate. In corporations, the term “public relations” is becoming less common. In its place are terms such… Continued

SAVE MONEY, RELATIONSHIPS: TRY ADR, NOT COURT

August 5th, 1996 by

Is your organization facing a brewing disagreement with customers or the community? If litigation is looming, you may wish to consider a less adversarial, and usually less expensive approach: Alternative Dispute Resolution (ADR). In line… Continued

UPCOMING EVENTS:

August 5th, 1996 by

Aug. 6: Amer. Soc. of Ass’n Execs, “Media Relations: Getting Your Message Out for Political Purposes,” Washington, 202/626-2713. Aug. 8-9: Public Relations Soc. of Amer., “Building Employee Communication Programs,” San Francisco, 212/460-1408. Aug. 10-13. Association… Continued

PR READING LIST

August 5th, 1996 by

The profitable intersections between business and social progress are explored in Aiming Higher. In the Amacom book, David Bollier of The Business Enterprise Trust chronicles 25 companies’ experiences addressing social issues while turning in profitable… Continued

CORRECTION:

August 5th, 1996 by

The Technology Section of the Public Relations Society of America (PRSA) will honor outstanding technology journalism completed in 1995, as well as for the first eight months of 1996. In the July 22 issue (p.… Continued

THE CARE AND FEEDING OF YOUR WEB SITE

August 5th, 1996 by

Hundreds of organizations have joined the rush to create Web sites for internal and external audiences. At times overlooked in those efforts are the resources required to maintain sites: to keep content fresh, add new… Continued

PR GROUP SEEKS NOMINEES

August 5th, 1996 by

Washington Women in Public Relations (WWPR), Washington, D.C., seeks nominations for its 1996 “Washington PR Woman of the Year.” The award recognizes “demonstrated ability, contributions to the community, and leadership qualities.” The nomination deadline is… Continued