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PR FIRM STONE, AUGUST, BAKER & CO. ADDS NEW DEPARTMENT

February 24th, 1997 by

Stone, August, Baker & Co. Public Relations, Troy, Mich., has added what the business is officially calling its Yellow Pages Department to further leverage its marketing services. Instead of having to outsource work, the department… Continued

RUDER-FINN AND ZEMI LP FORM LATIN AMERICAN VENTURE

February 24th, 1997 by

On Feb. 14, New York-headquartered Ruder-Finn Inc. and New York-based Zemi Investments LP established a new division, Ruder-Finn Stoga to provide Latin American and international companies in Latin America guidance on global PR, corporate affairs… Continued

JOURNALISTS GOING ONLINE MORE FOR INFORMATION

February 24th, 1997 by

Over a third of 600 newspaper and magazine editors reported that staff members go online every day, according to a "Media in Cyberspace" survey released Feb. 19 by the Columbia University Graduate School of Journalism… Continued

FIRST COUNCIL OF PR NETWORKS FORMED TO PROMOTE ALLIANCES

February 24th, 1997 by

The Council of Public Relations Networks, the first association of international PR affiliates, was recently formed to promote the benefits of, as well as promote, PR networks. The organization’s four charter members are Pinnacle Worldwide,… Continued

TAU LAUNCHES PR BUSINESS

February 24th, 1997 by

Joel Tau, former head of media and association relations at Zeneca Pharmaceutical, Wilmington, Del., launched his own PR firm Feb. 3. The new company, Joel Tau Communications Inc., Wilmington, Del., will provide PR services for… Continued

ALEXANDER COMMUNICATIONS NAMED PR AGENCY OF THE YEAR

February 24th, 1997 by

Alexander Communications Inc., with offices in Atlanta, San Francisco and Denver, was named 1997 Public Relations Agency of the Year by Marketing Computers magazine, New York, which called the company "an industry voice." Alexander Communications… Continued

OGILVY ADAMS & RINEHART HEADS OVERSEAS AWARENESS CAMPAIGN

February 24th, 1997 by

The European Commission’s Tacis Programme – a $3.5 million awareness-raising and communications endeavor targeting the former countries of the Soviet Union – has chosen Ogilvy Adams & Rinehart, Brussels, to head the PR facet of… Continued

IN LAUNCHING PRODUCT, CAMPAIGN DECIDES TO KID AROUND

February 24th, 1997 by

When Orlando hoteliers Holiday Inn SunSpree Resort Lake Buena Vista and Holiday Inn Hotel & Suites Main Gate East approached Orlando, Fla., PR firm Curley & Pynn in September 1995 to help them promote Kidsuites,… Continued

BOZELL WORLDWIDE ACQUIRES AD HOUSE KAMSTRA

February 24th, 1997 by

Bozell Worldwide, New York, acquired Kamstra Communications, a $35 million advertising and marcom agency in St. Paul, Minn., for an undisclosed amount. Kamstra will be renamed Bozell Kamstra and will become the business-to-business unit of… Continued

PR PEOPLE: AWARDS/HIRES

February 24th, 1997 by

AWARDS Frankowiak Receives Lifetime Achievement Award James Frankowiak, president of Public Communications Inc., Tampa, Fla., received the 1996 Lifetime Achievement Award from the Public Relations Society of America’s Tampa Chapter. Frankowiak was recognized for his… Continued