In 1995, after a meningitis outbreak developed in the community of Norfolk, Va., a high school boy died and the community panicked due to lack of information about the disease. Local health system marketers came… Continued
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Healthy Freebies Are Turning Heads on the Internet
March 20th, 1997 by PRNEWSConsumer healthcare PR practitioners have found, indeed, that "some things in life are free" as the traditional advertising method of offering free samples has become wildly successful on the Web. An informal look at the… Continued
Branding Techniques During a Merger: A Challenge for Marketers
March 20th, 1997 by PRNEWSTo create a corporate brand after a merger means forging a perception that leads the customer to believe that the new company and the products and services it offers are worth more than its competitors.… Continued
Before Your Send That VNR….
March 20th, 1997 by PRNEWS1. Do not send the half-inch or VHS tapes that most people use on their VCR machines at home. The quality of this inexpensive format is not acceptable to most TV stations or cable operations.… Continued
A VNR Success Story
March 20th, 1997 by PRNEWSWhen account executives at Schwartz Communications were handed the announcement of the FDA’s approval of the ForeRunner AED, a medical device by Heartstream, Inc., their first thoughts were to create a VNR. Seattle-based Heartstream is… Continued
Calendar
March 20th, 1997 by PRNEWSMarch 23-26: 1997 Annual Conference Alliance for Healthcare Strategy and Marketing. San Francisco; 312/704-9700. June 11-13: The Ninth National Conference of Physician Referral and Health Information Services. Physician Referral & Health Information Update. Atlanta; 404/377-6131.… Continued
Video News Releases Are Gaining In Use During Cash-Strapped Times
March 20th, 1997 by PRNEWSThe use of healthcare Video News Releases (VNR) is alive and well, but practitioners should avoid excessive product plugs and give broadcast journalists stories that will improve the lives of viewers. More and more editors… Continued
PR TRADE TO SEE MORE FOCUS ON ACCOUNTABILITY THROUGH BILLING
March 17th, 1997 by PRNEWSAs corporate America shortens its purse strings because of an increasing reliance on costly technology, stiffer marketplace competition and the push to do more with less staff, PR agencies are going to be held more… Continued
HOW MUCH TO SPEND ON RESEARCH
March 17th, 1997 by PRNEWSWalt Lindenmann, who heads the research group at Ketchum Public Relations, advises a budget of between 5 and 10 percent, depending on the complexity of the program, whether or not there is existing research, etc.… Continued
SEARLE SEALS SOLID PR WITH LAUNCH OF INFORMATIONAL WEB SITE AND GAME
March 17th, 1997 by PRNEWSFor close to two years, while other deep-pocketed pharmaceuticals like Merck and Bristol-Myers Squibb charted their courses onto the World Wide Web, corporate communicators at Skokie, Ill.-based Searle and its PR agency Landmark Communications were… Continued