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Campaign: "Commit to Quit" Company: Porter Novelli (New York, 212/872-8000) Campaign Budget: $650,000 (fully utilized) The Porter Novelli team seized the opportunity to educate the public about SmithKline Beecham’s smoking cessation aids, Nicorette and NicoDerm… Continued

Campaign: "Heartstream Forerunner Saves Lives" Company: Schwartz Communic. (Waltham, Mass, 617/684-0770) Campaign Budget: $200,000 (fully utilized) Armed with two strategic objectives, this campaign proved to be a great example of well-executed cause marketing. The primary… Continued

The Omnicom Group Inc., New York, which already owns Porter Novelli and Ketchum PR, entered into a letter of intent April 9 to buy Fleishman-Hillard to "create the largest global PR group." Omnicom, a worldwide… Continued

The U.S. Postal Service’s $9.1 million project that will bring TV monitors to 380 USPS locations is more than a venture into progressive employee communications. It’s proof that if you don’t become the lead messenger… Continued

Investor relations professionals seeking ways to reach shareholders and others with financial interests are turning to the Interet, according to a recent benchmark study. The study, "Corporate Communications Benchmark 1997," reveals that more than 50… Continued

April 15-18: The Center for Corporate Community Relations, "Institute on Corporate Community Relations," Boston, 617/552-4545. April 17-19: American Marketing Association, "International Collegiate Conference," New Orleans, 312/648-0536. April 17-18: The Conference Board, "The 1997 Corporate Communications… Continued

Nan Johnson joins Edelmann Scott Inc., Richmond, Va., as a senior account executive. Johnson was manager of communications for the Christian Children’s Fund, Richmond, Va. (Edelmann Scott, 804/643-1931) Eisbrenner Public Relations, Troy, Mich., hired John… Continued

TIME & LIFE BUILDING, ROCKEFELLER CENTER NEW YORK, N.Y. 10020; PHONE: 212/522-1212 Editor’s Note: Sometimes we can reach an editor’s voicemail three or four times before we find a real person on the other end… Continued

Corporate public affairs officers have heftier budgets and are more closely tied to the upper echelons where corporate decisions are made, according to the results of a study just released by the Public Affairs Council,… Continued

NEW YORK – When one of the country’s largest financial institutions operated by blacks went public, it made good sense to its depositors and other interested investors to buy shares at the IPO price. Historically… Continued