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CASE STUDY NO. 2916: CAUSE-RELATED MARKETING

September 16th, 1996 by

Tie-in With Bike Tour Grows Melon Demand Anyone selling or buying cantaloupe knows that time is of the essence. If the cantaloupe is not sweet-smelling and a little bit soft on the rind, then it’s… Continued

NEW AGENCY LEADERS

September 16th, 1996 by

Pennino Heads Edelman/Houston Laura Pennino, senior vice president and deputy manager of the Houston office of Edelman Public Relations Worldwide, Chicago/New York, was promoted on Sept. 3 to general manager. Former general manager Terry Hemeyer… Continued

PROMOTIONS/NEW HIRES

September 16th, 1996 by

MS&L Adds Two Execs Manning, Selvage & Lee, New York, added two senior executives to its corporate management group. Stuart Loss joins as executive vice president/chief financial officer. He was chief financial officer of the… Continued

AGENCY MISCELLANY

September 16th, 1996 by

Dallas Firm Marks 10th Dallas business-to-business marcom firm Dawson/Duncan Communications will mark its 10th anniversary next month. Agency founders Roslyn Dawson and Lowell Duncan remain at the helm; Dawson as chairman/CEO, and Duncan as president.… Continued

MINORITY PROFESSIONALS MAKE GAINS, BUT TENSION STILL EXISTS

September 16th, 1996 by

Minority professionals are entering public relations at a slow, but steady rate, according to those involved with minority PR organizations. Still, the numbers are lower than many minority professionals believe they should be. Some of… Continued

INTERACTIVE VENTURES

September 16th, 1996 by

Command Unveils Web Site The Command Communications Group, Indianapolis, Ind., unveiled a new World Wide Web site, located at http://www.commandgroup.com. The site includes information about the agency as well as its clients. (Command, 317/841-1878)

NEW VENTURES

September 16th, 1996 by

Burson Unveils D.C. Budget Group Burson-Marsteller, New York, last week launched a unit to advise corporate clients about the federal budget process. The Federal Budget Consulting Group, based in Burson’s Washington, D.C., office, will counsel… Continued

NEW FIRMS

September 16th, 1996 by

Nashville Firm Opens Aileen Katcher, Roy Vaughn and Greg Bailey on Sept. 6 formed a new firm, Katcher Vaughn & Bailey Communications, a generalist PR and marketing agency. Katcher operated her own Nashville firm, Katcher… Continued

EDELMAN BREAKFAST COVERS ELECTIONS

September 9th, 1996 by

19960909 EDELMAN BREAKFAST COVERS ELECTIONS September 9, 1996 EDELMAN BREAKFAST COVERS ELECTIONS September 9, 1996 Edelman Public Relations Worldwide, New York, is holding a political affairs breakfast on Sept. 12 in New York looking at… Continued

NEW VENTURES

September 9th, 1996 by

19960909 NEW VENTURES September 9, 1996 NEW VENTURES September 9, 1996 Firms Start Consulting Units Biomedical ad/marcom firm Grob & Co. Inc., Cambridge, Mass., formed Grob Consulting, which will work with clients on marketing plans… Continued