Subscription Content

ADVERTISING ABSTRACTCOMPUTERIZATION LIFTS APPEAL OF MEDICAL ADS

September 19th, 1996 by

Advanced Imaging Inc. created this innovative print advertising campaign to tout its own work in the medical industry. A pioneer in the use of computers for medical illustration, David Bolinsky, president of Advanced Imagining Inc.… Continued

IT’S TIME TO GIVE YOUR BREAST CANCER AWARENESS PROGRAM A NATIONAL SPOTLIGHT

September 19th, 1996 by

Though National Breast Cancer Awareness Month is just two weeks away, it’s not too late for healthcare PR executives to join some of the innovative national programs that will help boost their organization’s stature in… Continued

MARK THESE DATES

September 19th, 1996 by

Sept. 27-30 The 18th Annual Educational Conference and Trade Show, Atlanta. Sponsored by American Society for Healthcare Marketing and Public Relations. Members: $595; non-members: $850. Call 312/422-3737. Oct. 10-12 American Association of Health Plans is… Continued

TREADING CAREFULLY WITH TESTIMONIALS AND ENDORSEMENTS

September 19th, 1996 by

Testimonials (also known as "endorsements") can be effective advertising tools. Consumers often fail to distinguish between the advertiser, on the one hand, and the opinions, beliefs, findings or experiences of the person providing the testimonial,… Continued

HEALTH SYSTEM OVERCOMES LOCAL MEDIA BASHING

September 19th, 1996 by

PR executives at the Fairview Health System in Minneapolis succeeded in damage control this year with a comprehensive promotional campaign to counter-act the negative PR it received during its takeover of the University of Minnesota… Continued

SHSMD CONFERENCE GEARS UP FOR ATLANTA, SEPT. 27-30

September 19th, 1996 by

Hundreds of healthcare marketing and PR executives are gearing up for one of the largest industry conference of the year–the First Joint Annual Educational Conference and Exhibits to be held Sept. 27-30 in Atlanta. This… Continued

MAKE ‘EM LAUGH: ADD A TOUCH OF HUMOR TO PRESENTATIONS

September 19th, 1996 by

Have you heard the one about the healthcare marketing executive who started off her sales presentation with a joke, didn’t get a single laugh, and blew the whole sale? It’s not only not funny _… Continued

HEALTH OBSERVANCES & RECOGNITION DAYS

September 19th, 1996 by

January Nat’l Eye Care Month February American Heart Month March National Kidney Month April National Sexually Transmitted Diseases Awareness Month May National Arthritis June Nat’l Headache Awareness Week (June 1-7) July Lead Poison Control Week… Continued

CORPORATE SPONSORS ARE ASKING MORE FROM THEIR HEALTHCARE BENEFICIARIES

September 19th, 1996 by

As competition heats up for a bigger slice of corporate funding, corporate sponsors are demanding greater recognition for their efforts. So –watch out –your sponsors may expect more than just a microscopic logo at the… Continued

THE NEWS MONITOR

September 19th, 1996 by

Virtual Medical Center Opens Mediconsult.com, a new company with offices in Bermuda, Boston, Montreal and Toronto has announced an Internet-based "virtual medical clinic" that promises to have a dramatic impact on the quality of medical… Continued