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FREE TICKETS FOR SCHOOL KIDS GRABBED ATTENTION

As it planned events to announce its new Florida service in three Florida cities, Southwest Airlines [LUV] added a community service component to attract further media attention. The Fort Worth, Texas-based airline flew a group … | MORE »

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PROFESSOR DESIGNS SYSTEM TO LINK COMPUTERS FOR CRISIS RESPONSE

One of the great challenges that develops during an airline disaster –or any crisis –is retrieving information on corporate operations. Often this data is found in many different places in an organization, stored on computer … | MORE »

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AIRLINE CULTIVATES MEDIA, LOCAL COMMUNITIES TO ANNOUNCE UPCOMING SERVICE IN FLORIDA

Organizations always seek to build widespread and sustained visibility for its local launch of a new service. Southwest Airlines’ [LUV] approach to this task is to hold press events months in advance, as well as … | MORE »

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A FOCUS ON CUSTOMERS, EMPLOYEE POLICIES AND ATTITUDES DEFINE CORPORATE ‘GREATNESS’

What are the factors that determine which corporations are not just good, but "great?" The answer to this question would tell corporate communications executives a good deal about where they should focus. A new study … | MORE »

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UPCOMING EVENTS:

Aug. 14: Congressional Quarterly, "Using Internet to Find Free or Low-Cost Federal Info," Washington, D.C., 202/887-8620. Aug. 14: National Investor Relations Institute, "Annual Report Seminar," Chicago, 703/506-3570. Aug. 15: National Investor Relations Institute, "Issues in … | MORE »

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SPEECHWRITING WEB SITES

PR NEWS surfed the Web and found useful sites for speechwriters. Below, we list four of them: 1. http:\www.ribbit9.com/fredwill.htm.: This site breaks down Fred Willmans’ tips into: ‘One Speech Example,’ ‘The Big Speech: How to … | MORE »

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HONORS:

Robert Heath, professor of communication and director of the Institute for Issues Management at the University of Houston, Texas, won first place in the research paper competition of the International Association of Business Communicators (IABC) … | MORE »

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INTERNET, ONLINE TOOLS BOOST SPEECHWRITING EFFECTIVENESS

The Internet and online tools can be tapped to help speechwriters craft the perfect speech. Researching and incorporating historical events, humorous anecdotes, quotes and jokes for corporate officers’ speeches could mean the difference between a … | MORE »

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EDITORS FOCUS ON FOOD HANDLING

Food PR execs take note: food editors at newspapers today are more likely to focus on safe food handling in their coverage of the beat, according to a survey released on July 24 by CMF&Z … | MORE »

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FIERY AIRLINE CRASH TESTS TWA’S CRISIS RESPONSE RESOURCES

Last month’s crash of Trans World Airlines [TWA] flight 800 gripped and horrified the world more than any other corporate disaster in a number of years. Placed under intense scrutiny by global media and state … | MORE »

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