Subscription Content

Affluent babyboomers have become prime targets for marketers at a handful of preventive care clinics that are well-positioned to offer what managed care and most insurance companies don’t – extensive detection of illness and disease… Continued

It’s not yet part of the PR and marketing lexicon. But firewalls can be the difference between operating in a fish tank and tightly controlling the flow of information. Firewalls, or protectorship software, should be… Continued

Here are the guidelines that company communicators can pass on to those leading the negotiations with celebrities and entertainers: You’ll have more legitimacy pursuing a moral escape clause if you "associate it with the value… Continued

Sears Hits Lending Crises Bullseye; Radio Shack Misses Mark Last month’s peace on the PR front lasted about as long as the average truce in the Middle East. For some reason this month we were… Continued

The recent allegations against NBC sports broadcaster Marv Albert underscore the importance of linking legal and communications interests at the early stages of choosing a celebrity spokesperson. In the case of Albert, who last week… Continued

Survey Results Study Reveals Organizational Skills Are Key to Success With so much to do and so little time to do it, many professionals cannot seem to get organized no matter how high a priority… Continued

May 29: New York Women in Communications, "Ken Auletta Addresses Communications: The Past, Present and Future," New York, 212/661-4737. June 1-27: Columbia Business School, "The Columbia Senior Executive Program," Harriman or Tarrytown, N.Y., 800/692-3932. June… Continued

BBK President Named Member of Alumni Advisory Board At Tufts Joan F. Bachenheimer, president and creative director of BBK Communications, Newton, Mass., has been named to the newly formed Alumni Advisory Board of Commnications and… Continued

Managers today are still not tethered to the Internet as something they need to depend on heavily for day-to-day business transactions. But that will change drastically in the next two years, according to survey results… Continued

5025 Centennial Boulevard Colorado Springs, Colo. 80919-2401 Phone: 719/528-7040 Editor’s Note: With the major focus PR professionals place on pitching to print, TV and magazine media outlets, it’s often the case that radio is ignored.… Continued