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HFMA DISCUSSES HMO MARKET

October 3rd, 1996 by

About 50 healthcare financial and market managers from the United Kingdom and the United States compared notes on the managed care markets in both countries during the 16th Annual Healthcare Financial Management Association (HFMA) conference… Continued

IOWA AGENCY WINS EFFIE

October 3rd, 1996 by

Advertising agency Creswell, Munsell, Fultz & Zirbel in Des Moines, Iowa was awarded a silver EFFIE in healthcare category for its ads for Iowa Health System at the American Marketing Association’s annual awards ceremony, held… Continued

COLUMBIA RECEIVES 100TH ACCREDITATION

October 3rd, 1996 by

Columbia/HCA Healthcare Corporation [COL] has set a new precedent with 100 of its 345 hospitals achieving the highest rating from the nation’s healthcare accrediting organization. And the hospital mega group is not being closed-mouth about… Continued

MARK THESE DATES

October 3rd, 1996 by

Nov. 6-8 Managed Care Backlash, Strategies to Overcome Negative Perceptions of Managed Care, sponsored by the International Quality & Productivity Center. Boston. Fees: $1295, Fees plus workshop: $1695. 800/882-8684. Nov. 10-12 First Annual Healthcare Marketing… Continued

AMERICANS CROSSING THE BORDER

October 3rd, 1996 by

For years, wealthy Canadians have been heading to the U.S. Now the tables have turned and Canadian facilities are attracting a small but growing number of border-crossings in the other direction thanks to their new… Continued

KEYS TO SUCCESSFULLY MARKETING PRIMARY CARE NETWORKS

October 3rd, 1996 by

ATLANTA_ In response to power struggles from managed care organizations, many hospitals are creating primary care networks (PCN) to give them stronger leverage over HMOs. The topic of PCNs was discussed last week at the… Continued

DOCTORS RESORT TO UNIONIZING IN NEW ERA OF HEALTH REFORM

October 3rd, 1996 by

Watch out next time you want to form a physician network for your hospital — doctors in small but growing numbers, particularly in Florida and California, are becoming dues-paying union members. The AFL-CIO now represents… Continued

FOUR THOUGHTS ON OPENING NEW MARKETS

October 3rd, 1996 by

Even with football season upon us, there’s more talk around the coffee machine on how to open new markets than there is about Monday-morning quarterbacking. While I’d rather criticize the blundering of NFL officials and… Continued

GIVE YOUR CUSTOMERS POWER TO ‘CHARGE IT’

October 3rd, 1996 by

Being able to provide your patients with hassle-free, paper-free admissions could be the new wave in marketing. United Payors and United Providers (UP&UP), a new company based in Rockville, Md., will act as an intermediary… Continued

AHA’S NEW AD GUIDELINES

October 3rd, 1996 by

While marketers at Wishard Memorial were careful not to misrepresent themselves or their survey results in their ads –hospitals across the country should be cautious as well. Recently, the American Hospital Association issued guidelines on… Continued