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UPCOMING EVENTS:

October 21st, 1996 by

Oct. 27-30: Direct Marketing Ass’n, "Annual Conference/Expo," New Orleans, 212/768-7277. Oct. 27-Nov. 1: Columbia U., "Building/Managing Brand Equity," New York, 800/692-3932. Oct. 28-30: Int’l Quality & Productivity Center, "Planning/Managing Internal Web Sites," Toronto, 800/303-9160. Oct.… Continued

CORPORATIONS ACTIVE IN PUBLIC AFFAIRS MUST TREAD CAREFULLY

October 21st, 1996 by

No one disagrees that business has a legitimate role in public policy matters. But at times, it appears to play this role in a heavy-handed or surreptitious manner. Witness last summer’s picketing of the U.S.… Continued

IR EXEC JOINS EDELMAN

October 21st, 1996 by

Ina McGuinness joined Edelman Public Relations Worldwide, Chicago/New York, as vice president/director of investor relations for Edelman’s Mountain View and San Francisco, Calif., offices. She was a vice president at investor relations firm Pondel Parsons… Continued

CORRECTION:

October 21st, 1996 by

On page 4 of our Sept. 30 issue, the price of John Budd’s study on corporate governance should have been listed as $50.

HEALTHCARE PR EXECS COMMUNICATE COVERAGE POLICIES

October 21st, 1996 by

Healthcare PR bears the seemingly indomitable task of communicating ongoing, controversial issues that affect people’s daily lives. Because health maintenance organizations (HMOs) and other healthcare organizations have vastly different policies and priorities, executing PR that… Continued

DUES PROPOSAL TO PROVOKE DEGATE WITH SPIRIT IN ST. LOUIS

October 21st, 1996 by

Unlike the fan noise that filled St. Louis as the Cardinal’s built up a three-games-to-one lead over Atlanta last week, next month’s assembly meeting of the Public Relations Society of America (PRSA) may feature more… Continued

COMMUNITY RELATIONS BALANCES CORPORATE AND SOCIAL GOALS

October 21st, 1996 by

Lean corporations increasingly are taking a more strategic look at their community relations programs. More and more, they are basing their support on the potential to have a measurable impact, and on the benefits that… Continued

PR READING LIST

October 21st, 1996 by

Understanding the cost of capital is vital for investor relations executives. Ways to calculate the cost of capital by project, business unit and at the corporate level are found in "The Search for Value: Measuring… Continued

WALT ADDS VP/DIRECTOR

October 21st, 1996 by

Walt & Company Communications Inc., a Santa Clara, Calif.-based technology PR firm, hired Grant Bushee as vice pesident/senior director. He was vice president of marketing and operations at Intellimatch, San Jose, Calif., which operates an… Continued

THREE NEW PR WEB SITES

October 21st, 1996 by

Three PR organizations recently unveiled new Web sites: MediaMap, Cambridge, Mass., a company that provides a database of media addresses and editorial opportunities for the high-tech and other selected industries, has unveiled a site at… Continued