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OSHKOSH B’GOSH CAMPAIGN IS AN OVERALL SUCCESS

November 4th, 1996 by

In the fall of 1993, OshKosh B’Gosh, the well-known Wisconsin-based maker of children’s clothing and adult workwear, approached Laughlin/Constable Public Relations, Milwaukee, with a tall order: craft a centennial campaign promoting the roots of the… Continued

INDUSTRY AWARDS

November 4th, 1996 by

Dallas-based Williamson Printing Corp. earned nine Bennys –a first in Printing Industries of America history –at the 1996 PIA International Print Awards competition for the firm’s self-promotion brochure and its 1995 annual report as well… Continued

COOPER CHOSEN AS PRISM’S PR PRACTITIONER OF THE YEAR

November 4th, 1996 by

Martin M. Cooper, who founded Cooper Communications Inc. in Woodland Hills, Calif. in 1982, was chosen as the Public Relations Practitioner of the Year at the Public Relations Society of America’s 1996 PRISM awards recognition… Continued

SPA DROPS SUIT AGAINST ONE ISP

November 4th, 1996 by

The Software Publishers Association –which has been criticized by software companies for not being PR savvy when it filed lawsuits against Internet Service Providers (PR News, Oct. 28) — dismissed its lawsuit against the ISP… Continued

TAKE HART: PR PROFESSIONAL OF THE YEAR PROVIDES INSIGHT

November 4th, 1996 by

To welcome PR professionals to the Public Relations Society of America’s "Telling the Truth: Building Credibility in an Incredible World" conference in St. Louis, we’re offering you some insight into James Hart Jr. — vice… Continued

MANHATTAN’S NEW AGE PR FIRMS WINS COVETED ACCOUNT

November 4th, 1996 by

Six of Manhattan’s most experienced boutique PR firms invested hundreds of hours preparing elaborate proposals for the nearly half-million-dollar Cayman Island travel account. Employee-owned Patrice Tanaka & Co. (PT & Co.) eventually prevailed, a few… Continued

AVOIDING THE PERILS OF COMPARATIVE ADVERTISING

October 31st, 1996 by

Today, it is not just headache remedies and beverage companies that engage in comparative advertising. Many companies in the healthcare industry, including hospitals, HMOs and health insurers, engage in such print and media ad campaigns.… Continued

ADVANTAGE TO USING ADVANTAGE?

October 31st, 1996 by

Independent Health in Buffalo, N.Y., filed a trademark-infringement suit last month in U.S. District Court to stop Blue Cross and Blue Shield from using the word "Advantage" in advertising its new heath maintenance organization. The… Continued

TIPS ON PURCHASING THE RIGHT LETTERHEAD

October 31st, 1996 by

"Sometimes your letterhead is the first thing people see so it needs to be great," said John Sneider, production-creative manager at Dorland, Sweeney & Jones, a Philadelphia-based healthcare advertising agency. "It is definately part of… Continued

BRIGHTEN YOUR MARKETING PLAN WITH EFFECTIVE USE OF COLOR

October 31st, 1996 by

Think of some of the greatest healthcare branding campaigns and how they use color to accentuate their attributes: the American Red Cross and its trademark vivid red cross; Blue Cross/Blue Sheild’s traditional stately blue shield… Continued