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UPCOMING EVENTS:

October 21st, 1996 by

Oct. 27-30: Direct Marketing Ass’n, "Annual Conference/Expo," New Orleans, 212/768-7277. Oct. 27-Nov. 1: Columbia U., "Building/Managing Brand Equity," New York, 800/692-3932. Oct. 28-30: Int’l Quality & Productivity Center, "Planning/Managing Internal Web Sites," Toronto, 800/303-9160. Oct.… Continued

CORPORATIONS ACTIVE IN PUBLIC AFFAIRS MUST TREAD CAREFULLY

October 21st, 1996 by

No one disagrees that business has a legitimate role in public policy matters. But at times, it appears to play this role in a heavy-handed or surreptitious manner. Witness last summer’s picketing of the U.S.… Continued

IR EXEC JOINS EDELMAN

October 21st, 1996 by

Ina McGuinness joined Edelman Public Relations Worldwide, Chicago/New York, as vice president/director of investor relations for Edelman’s Mountain View and San Francisco, Calif., offices. She was a vice president at investor relations firm Pondel Parsons… Continued

CORRECTION:

October 21st, 1996 by

On page 4 of our Sept. 30 issue, the price of John Budd’s study on corporate governance should have been listed as $50.

HEALTHCARE PR EXECS COMMUNICATE COVERAGE POLICIES

October 21st, 1996 by

Healthcare PR bears the seemingly indomitable task of communicating ongoing, controversial issues that affect people’s daily lives. Because health maintenance organizations (HMOs) and other healthcare organizations have vastly different policies and priorities, executing PR that… Continued

DUES PROPOSAL TO PROVOKE DEGATE WITH SPIRIT IN ST. LOUIS

October 21st, 1996 by

Unlike the fan noise that filled St. Louis as the Cardinal’s built up a three-games-to-one lead over Atlanta last week, next month’s assembly meeting of the Public Relations Society of America (PRSA) may feature more… Continued

MARK THESE DATES

October 17th, 1996 by

Nov. 6-8 Managed Care Backlash, Strategies to Overcome Negative Perceptions of Managed Care, sponsored by the International Quality & Productivity Center. Boston. Fees: $1295, Fees plus workshop: $1695. 800/882-8684. Nov. 10-12 First Annual Healthcare Marketing… Continued

RECYCLED ADS CAN SAVE YOU MONEY, INCREASE YOUR COMPANY’S EXPOSURE

October 17th, 1996 by

Picture these hospital image television ads: An elderly couple walks down the beach together. A group of children play together at a park. A young woman plants a couple of flowers. Are these scenes unique… Continued

ON THE PULSE/TRENDS & SURVEYS

October 17th, 1996 by

Mental Healthcare ‘Inadequate’? A survey of consumers in managed care plans has found that 35 percent perceive mental healthcare to be "inadequate" and only 15 percent rate the care as excellent, placing it among the… Continued

THE NEWS MONITOR

October 17th, 1996 by

Ready, Get Set, Enroll The health plan equivalent of the Christmas rush has started. For national healthplans –Allina, HealthPartners and Blue Cross –the zero hour is here. They’ve started reinforcing their corporate images with national… Continued