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NAME CHANGES

September 23rd, 1996 by

CIG Adopts Porter/Novelli Name The Communications International Group, a global network of PR agencies most of which are owned in whole or in part by Omnicom Group [OMC], New York, last week changed its name… Continued

SHAREHOLDER MEASURE ON BALLOT

September 23rd, 1996 by

While investor relations executives were cheered last year by the override of President Clinton’s veto of the Private Securities Litigation Reform Act of 1995 (PR NEWS, Jan. 1, 1996, p. 8), a ballot measure in… Continued

MERGERS & ACQUISITIONS

September 23rd, 1996 by

Ketchum Seeks High-Tech Firm Ketchum Public Relations is looking for a high-tech PR firm to acquire, PR NEWS has learned. The New York-based agency has had discussions with a number of firms, which President Ray… Continued

COMMUNICATING TO THE WORLD ON THE WEB

September 23rd, 1996 by

If you think your World Wide Web site is reaching the world –you may want to think again –many international browsers may not have access to your site. "With international Web sites, compatibility is a… Continued

CASE STUDY NO. 2917: MERGERS & ACQUISITIONS

September 23rd, 1996 by

PR Helps Distressed Company Find Buyer Not all companies can make it on their own, and when they can’t, there’s always someone else who may be willing to give it the old college try. This… Continued

WHITE HOUSE PRICE CONTEST BOOSTS REAL ESTATE COMPANY’S VISIBILITY

September 23rd, 1996 by

Beyond an earnings report, it’s often hard for real estate companies to achieve significant coverage in the media outside of the real estate section. California-based Coldwell Banker Corp. [5462Z], however, recently hit on an innovative… Continued

UPCOMING EVENTS:

September 23rd, 1996 by

Sept. 27: Public Relations Soc. of Amer., "Product Marketing Seminar," Los Angeles, call S. Conway, 213/857-9100. Sept. 27: TJFR, "Environmental Media Relations," Boston, 201/444-6061. Sept. 27: Public Relations Soc. of Amer., "Strategy Design for Issues… Continued

MEDIA RELATIONS/APPROACHES

September 23rd, 1996 by

Attracting Media Coverage When You Have No News It’s relatively easy to attract media coverage when you’re introducing the latest and greatest product or service, or if your company is making a major business announcement.… Continued

FORBES, REDFORD AT PAGE MEETING

September 23rd, 1996 by

Former Republican presidential candidate Steve Forbes and screen actor Robert Redford are among the well-known presenters at the annual meeting of the Arthur W. Page Society, a by-invitation-only group of corporate and firm executives. Other… Continued

POLITICAL EXPERTS SAY CLINTON CAMPAIGN COMMUNICATING EFFECTIVELY

September 23rd, 1996 by

As the summer’s Democratic and Republican national conventions illustrated, the presidential campaign will be a carefully crafted production trying to get favorable images to the public via the media. A look at the image-making strategies… Continued