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200 Liberty Street New York, N.Y. 10281-1003 Phone: 212/416-4750 Editor’s Note: As more and more publishers go online, PR specialists will have to add URLs to their databases so that they have a progressive media… Continued

If you’re a PR practitioner charged with managing employee and internal communications, consider that the number of telecommuters is growing and approaching the number of self-employed Americans working out of their homes. This fact should… Continued

Marketing Campaigns Fashion Clothier Reamed For Anti-Nurse Ad Two heavy hitters in the healthcare industry, the American Hospital Association (AHA) and the American Organization of Nurse Executives (AONE), are outraged by a clothing ad that… Continued

For healthcare marketers looking to blaze new trails, preventive healthcare programs have exciting potential. "Prevention is the medical buzz word for the ’90s and consumers are hearing more about it from the media and demanding… Continued

Insurance Payment Status Seems to Dictate Better Physician Care Hospitals will have some explaining to do if they allow physicians to practice what seems to be a disturbing trend of preferential care to patients with… Continued

Responding to the growing trend of consumers hungry for mental health information and guidance, the federally run Center for Mental Health Services (CMHS) launched its online National Mental Health Services Knowledge Exchange Network (KEN) last… Continued

Sometimes the best fundraising intentions can become publicity nightmares, as the Orlando, Fla., chapter of the American Cancer Society (ACS) can certainly attest. Within hours of learning that the market’s No. 1 young male-oriented rock… Continued

Most physicians tend to spend 15 minutes or less with their patients. Here’s the breakdown: 6% spend 1 to 5 minutes with each patient, 25% spend 6 to 10 minutes with each patient, 31% spend… Continued

Mental health associations have often been accused of being marketing dinosaurs especially where the World Wide Web is concerned. Not so anymore. For an industry burdened with showing absolute cost justifications for marketing programs, the… Continued

Healthcare organizations are merging or being acquired at a dizzying pace. In this new bi-weekly feature, we take a look at a recent merger or acquisition and explore how the PR and marketing departments fared… Continued