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1290 Avenue of the Americas New York, N.Y. 10104-0298 Phone: 212/484-1616 Editor’s Note: In its 30th year, Rolling Stone has a staff of 40-plus editors and contributing writers who produce the bi-weekly pop culture magazine.… Continued

Suffice it to say, it’s never a good PR practice to limit the media to a "press pen" set up outside of the location of the publicity event you’ve invited them to. But that’s precisely… Continued

It’s no secret that corporations nationwide pay clipping services thousands of dollars a year to send them proof of what kind of exposure they’re getting. But communicators are learning that they have to closely follow… Continued

Broadcast News Associates Inc. New York, 212/472-7300 Contact: Mary D’Arcy Broadcast News Coverage Los Angeles, 714/851-2842 Contact: Susan Tripp Chanticleer Communications Inc. Austin, TX 512/338-0095 Contact: William M. Jackson Conus Video & Satellite Services Minneapolis,… Continued

Legal News: Denny Dishes Up Image Polisher Denny’s, still recovering from a tarnished image tied to the 1994 settlements of two class-action discrimination lawsuits, has cooked up a $5 million advertising campaign to "erase its… Continued

Following is a chapter from the PR NEWS special report on the 12 Hottest (and 7 Not So Hot) Campaigns of 1997. Unfortunately for Trans World Airlines, it fell into one of the seven "not… Continued

At a time when more and more TV news outlets are looking for extra content to fill the air, companies are turning to satellite media tours (SMTs) as a digital lifeline to the public and… Continued

June 3-5: Promotion Marketing Association of America, Inc., "Basics of Promotion Marketing," Bellevue, Wash., 212/420-1100. June 3-6: The Center for Corporate Community Relations, "Community Relations Benchmarking," Boston, 617/552-4545. June 9: American Association of Advertising Agencies,… Continued

Ogilvy Adams & Rinehart, New York, has named Bob Seltzer its new CEO and president. Seltzer joins OA&R after 13 years at Porter Novelli, New York, where he served as general manager. (OA&R, 202/466-7590) Vaughn… Continued

Having an online presence will become more crucial to media relations as the younger generation of journalists find cyberspace to be one of the preferred information outlets during this decade and into the next. According… Continued