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3000 West Alameda Burbank, Calif. 91523 Phone: 818/526-7000 Editor’s Note: When it comes to Access Hollywood, we have some good news and very welcomed advice: pitch, pitch, pitch. These producers don’t only look to PR… Continued

Healthcare organizations are merging or being acquired at a dizzying pace. In the second installment of this new feature, which will run in every issue of HPRMN, we take a look at a recent merger… Continued

Fierce industry competition has forced healthcare marketers to stretch the boundaries of where they’ll go to build consumer awareness and generate interest. The old standbys: TV, radio and newspapers are being re-evaluated and sometimes overlooked… Continued

Ethical Marketing Dilemmas Cigna Causing Tidal Waves Among Members, Employers Corporate relations professionals at Cigna HealthCare Mid-Atlantic are busy handling the backlash from members, employers and physicians due to its recent decision to drop hundreds… Continued

The name of the game for innovative healthcare marketers is finding effective and innovative ways to differentiate their messages and breakthrough the conservative "Marcus Welby-like" approach to healthcare advertising, according to Clay Wilemon, president of… Continued

Sexual Misconduct Among Physicians Prevalent A staggering 4 out of every 10 doctors disciplined for sexual misconduct continue to practice medicine due to "overly lenient" actions by regulatory agencies, a patient watchdog group recently charged.… Continued

To etch out a prominent image of what it means to be a not-for-profit system in a sea of for-profit systems in the south Florida market, Intracoastal Health Systems, Inc., (West Palm Beach, Fla.), embarked… Continued

There was a time when the marketing of healthcare products and services – from prescription medications to hospitals to medical devices – focused on influencing health professionals and opinion leaders. In some cases, messages were… Continued

Lifetime Television, a cable network that provides progressive public affairs programming to 67.7 million households, is also reaching out to the community on pressing healthcare issues through its dynamic and highly interactive "Take A Minute"… Continued

Public health messages are breaking new ground with community outreach campaigns built around provocative cable programming and supported by interactive Web sites. In an unprecedented partnership, The Robert Wood Foundation and HBO joined forces to… Continued