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Who: Vencor Inc. (Louisville, Ky.) acquired Transitional Hospitals Corp. (Las Vegas) When: June 20 (effective) Total Employees: 80,000 (4,500 Transitional; 7,500 Vencor) Effect on PR/Marketing: The Transitional acquisition was a strategic marketing move to expand… Continued

Hispanic Marketing New Spanish Consumer Guides Close the Communication Gap To help millions of Spanish-speaking Americans better understand instructions, warnings, and other information on how to use nonprescription medications, the National Consumers League (NCL) recently… Continued

Health maintenance organizations enter into contracts with subscribers and other contracts with physicians who provide health care services to subscribers. Recent legal developments suggest that HMOs may be obligated to disclose to their subscribers the… Continued

Tools New PR Service Media Distribution Services, a PR printing, mailing and faxing service, has added a free North American media guide to its Internet Web sites at http://www.mdsconnect.com and http://www.prplace.com. The guide includes newspapers,… Continued

Company: Volvo Best Feature: Clarity of Info. Weakest Feature: Content Depth Grade Key: Poor – * Fair – ** Good – *** Excellent – **** Total Grade: ** Graphic & Visual Elements – Grade: ***… Continued

1560 Wilson Boulevard Suite 800; Arlington, Va. 22209; Phone: 703/469-2525 Editor’s Note: Although 90 percent of what’s online mirrors what’s in the print version of the Post, you’d be wise to establish a rapport with… Continued

Following are ways to attract the press to your Web site and keep them coming back for company information and story ideas. Provide special "press-only" sections of the site – let journalists be the first… Continued

In Young & Rubicam’s 1997 Media Capitals study, the San Francisco-based company points out that by the year 2001, Americans’ daily reliance on the Internet as a media source will double. If you’re a communications… Continued

While companies are rushing to create a presence online, many have done so with little foresight. And it shows. In this report, PR NEWS will look at five corporate Web sites that are all missing… Continued

Quick Response Top Journalists’ List of Best PR Traits In last week’s issue, we revealed some less-than-flattering survey responses about journalists’ take on PR people. As you might recall, among the "PR pet peeves" of… Continued