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As hospital identities are becoming blurred by the pervasive and unabating M&A trends, so is the definition of "director," the most common title for the individual that directs the marketing responsibilities (60%) for the facility,… Continued

After a decade of trial and error, marketing decision makers at pharmaceutical companies, biotechnology firms, insurance and managed care organizations attest that well-strategized and effectively executed PR campaigns can effectively promote therapies and health care… Continued

In the workers’ compensation marketplace, chiropractic care has been tolerated but not well regarded. This popular physical medicine treatment option often suffers from the stigma that "chiropractors never resolve claims, rarely file timely reports, and… Continued

When marketers at the Atlanta-based Cowan & Joseph (C&J) advertising agency got the assignment to launch the Beacon Eye Institute’s (Toronto) state-of-the-art laser vision correction facilities and services in this country, they zeroed in on… Continued

U.S. Health Fraud Prosecutions On The Rise Healthcare fraud, the "crime of the ’90s," is getting more aggressively prosecuted, according to a recent report by the Department of Justice. The crackdown signals a strong message… Continued

Strategic Logos Communicate Internal Personality SAN FRANCISCO – In the face of a merger, acquisition, or restructuring, communicating a strong corporate identity with a well-researched logo is crucial to making a smooth transition, according to… Continued

This new section will give you quick tips on what health news busy editors at newspapers and magazines have an appetite for and what their "hot buttons" are for pitches. Editor’s note: For a top… Continued

Advertising Budgets Down 20% Hospital marketing budgets in the last few years haven’t budged much, increasing less than 2 percent from 1995 to 1996 to an average of $467,400, according to the most recent 1996… Continued

September 7-10 Congress on Health Outcomes & Accountability; The Zitter Group. Washington, D.C. 800/270-8440. September 11-13 Leadership Through Conflict, Competition and Change. The American Health Quality Association. Pittsburgh, Pa. 202/351-5790. September 10-13 Second Annual Educational… Continued

On The Radar Screen FedEx Delivers a Dose of PR With Letter to Employees Although corporate execs aren’t willing to reveal how much they paid, FedEx got its name in the papers Aug. 22 when… Continued