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Quality Initiatives The Nation’s Top 100 Hospitals Named for 1997 The 1997 list of the nation’s top 100 hospitals were released earlier this month by William M. Mercer, an Atlanta-based human resource consulting firm and… Continued

January 12-14 Integrated Healthcare Symposium’s Governing Integrated Healthcare Systems. Naples, Fla. 909/336-1567. January 22 Medical Marketing Association’s Regional Conference. Cambridge, Mass. 415/764-4807. March 29-April 1 The Alliance for Healthcare Strategy and Marketing’s 1998 Annual Conference.… Continued

A new online interactive survey that targets the home care and hospice industry is available via a collaborative effort between MSB Associates, Interactive Solutions (Needham, Mass.) and IBM Global Healthcare (Boston). The survey of more… Continued

For Jerry Franz, national VP of communications and programs for the American Diabetes Association, getting local and national reporters fully prepped on new studies and major research findings ideally requires a 10-day lead time. When… Continued

To boost childhood immunization rates in Sacramento, Calif. beyond the state’s 53% norm, Blue Cross of California’s (BCC) developed a multi-level immunization program that led to 62% of its 2-year-olds getting immunized. The innovative program,… Continued

Hospital Stays Are Shorter in Low Managed Care Markets Bottomline-savvy executives in low managed care markets can be encouraged by a new book on length of stays published by The Center for Healthcare Industry Performance… Continued

On the Radar Screen: So Far, Tyson Stands Behind Its Public Affairs Man What might not be clear in the hoopla that’s surrounded Tyson Foods Inc. (the company agreed in a plea bargain reached last… Continued

What are, or were, the specific goals and/or objectives of the PR, public affairs and/or marcom program, and can these be stated in quantitative or measurable fashion? (e.g., to double the number of inquiries received… Continued

To secure its state funding of $19 million, the Robert C. Byrd Health Sciences Center in Morgantown, W.Va., went full speed ahead with its communications plan to become the health information leader for the state… Continued

The New Year in Britain will no doubt be rung in to the tune of mad cows being slaughtered. The British government’s handling of this risk issue on a scale of 1 to 10 would… Continued