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PR Calendar

May 19th, 1997 by

May 21-22: The Conference Board, "The 1997 Business Ethics Conference," New York, 212/339-0345. May 22: Women Executives in PR, "Negotiating," New York, 203/226-4947. May 25-28: The Canadian Public Relations Society, Inc., "Canadian Public Relations Society… Continued

In AIDS Crisis, Public Affairs Means Dispelling Myths and Relaying Facts

May 19th, 1997 by

In the communications field, there will likely be no greater test of the power of public affairs during this century than the AIDS crisis. For the public health institutions trying to keep a pulse on… Continued

PR People: New Hires/Promotions

May 19th, 1997 by

Feinstein Partners Inc. Names New Partner Patricia Jones, senior VP of marketing communications at Feinstein Partners Inc., Cambridge, Mass., has been named a partner in the firm. Jones joined FPI in 1995 to establish a… Continued

Survey: Almost Half of Internet Users Doubt Reliability of Information

May 19th, 1997 by

According to a recently released study by PR agency Creamer Dickson Basford, nearly half of Internet users doubt the reliability of the information they come across on the World Wide Web. And for PR practitioners… Continued

The News Monitor

May 15th, 1997 by

Marketing Campaigns Buses Drive Latest Maternity Care Campaign The savvy marketers at the Seattle-based Swedish’s Childbirth Center decided to stop traffic with a larger-than-life adorable baby campaign plastered on a local bus. Four-color, enormous depictions… Continued

Ad Abstract: Hospital Preempts Competition With Specialty Campaigns

May 15th, 1997 by

University Hospital, in the midst of a sleepy advertising in Syracuse, N.Y. market, shook things up with an ad campaign that made them competitive with out-of-state hospitals. As the region’s only Level I trauma center,… Continued

Case Study No. 111 – Danbury Hospital: Robots Deliver Fun To Hospital (And They Never Call in Sick)

May 15th, 1997 by

Roscoe and Rosie don’t have time for coffee breaks, a lunch hour or idol conversation. You couldn’t find two more faithful employees. There’s no such thing as working overtime when your typical work day is… Continued

Planning On A Collaboration of Multiple Departments

May 15th, 1997 by

The debate over the integration of marketing and public relations continues to rage at professional association meetings and columns in trade publications, usually focusing on the organization chart and who will report to whom. Too… Continued

Tips For Creating Interactive Exhibits

May 15th, 1997 by

George Feehan, president of GWF Associates, specializing in interactive educational programs, says, "Content is definitely the most important aspect of an exhibit booth presentation. Virtual Reality and 3-D technologies help increase attendees reaction to information,… Continued

Going To The Outer Limits To Launch Products At Trade Shows

May 15th, 1997 by

Healthcare marketers are finding that in order to successfully launch products at tradeshows, their exhibits have to soar to new interactive realms. Getting healthcare professionals to cross that carpet barrier into your booth, now more… Continued