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TIPS ON PURCHASING THE RIGHT LETTERHEAD

"Sometimes your letterhead is the first thing people see so it needs to be great," said John Sneider, production-creative manager at Dorland, Sweeney & Jones, a Philadelphia-based healthcare advertising agency. "It is definately part of … | MORE »

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BRIGHTEN YOUR MARKETING PLAN WITH EFFECTIVE USE OF COLOR

Think of some of the greatest healthcare branding campaigns and how they use color to accentuate their attributes: the American Red Cross and its trademark vivid red cross; Blue Cross/Blue Sheild’s traditional stately blue shield … | MORE »

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TENNESSEE HOSPITAL USES LETTERHEAD AS MINI-BILLBOARD

One component of a communications strategy that is sometimes overlooked by many companies is the organization letterhead. Bradley Memorial Hospital gives its letterhead top billing. The hospital, located outside of Chattanooga, Tenn., treats its letterhead … | MORE »

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HOSPITALS SEIZE UPON THE MARKET IN ELDER CARE

One hospital has seen the growth in "elder care" and changed its strategic brand planning accordingly. For example, the Children’s Hospital in Baltimore, Md., – which began as a home for children with polio and … | MORE »

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HEALTHCARE POLICY COMMUNICATIONS AN UPHILL BATTLE

With all of the recent media coverage on health maintenance organizations (HMOs), healthcare PR executives are now bearing the brunt of communicating ongoing, controversial issues such as their company policies on denial-of-care, physician gag-rules and … | MORE »

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MARK THESE DATES

November 10-12 The Alliance For Healthcare Strategy and Marketing and The Greystone Group, Inc.’s First Annual Healthcare Marketing and Technology Conference. Las Vegas. Members: $695; Non-members: $745. Call 312/704-9701. Nov. 10-13 The National Association of … | MORE »

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DETROIT DOCTOR TAKES FIGHT AGAINST ASSISTED SUICIDE TO THE INTERNET

As if Jack Kevorkian didn’t have enough dissenters, enter Dr. Sanjay Gupta and his Web site. In response to the so-called Dr. Death’s presence in his Detroit community, the medical resident at Henry Ford Hospital’s … | MORE »

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AD GUIDELINES ISSUED

After a Miami hospital was sued for using the x-rays of one of its patients in an ad, the American Health Information Management Association (AHIMA), a Chicago-based organization that promotes medical-data accuracy and confidentiality, has … | MORE »

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60 MINUTES REPORT ON COLUMBIA TO ARRIVE IN LESS THAN 60 DAYS

A long-delayed "60 Minutes" report on Columbia/HCA Healthcare Corp. likely will air in the next few weeks, but it isn’t the only journalistic probe of the healthcare giant in the works. The New York Times … | MORE »

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SNEAK PEAK AT HEDIS

You may want to wait to do patient satisfaction surveys –although the complete HEDIS 3.0 document, a four-volume compilation of broad narratives and narrow technical details, won’t be ready until early January — a summary … | MORE »

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