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MEDIA INSITE

Editor’s Note: It’s no surprise that a (positive) placement in the Post will earn a PR practitioner some kudos, but this newspaper is known for having an almost impenetrable newsroom, and its staffers enjoy a … | MORE »

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A VIRTUAL ROADSHOW ON THE INFORMATION SUPERHIGHWAY

The chore of drumming up interest in new stock issues – an investor relations headache which typically involves a costly road show – can now be done more efficiently on the World Wide Web. Bb-NET … | MORE »

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CORPORATE DOWNSIZING: SOME GOOD NEWS FOR PR AGENCIES

The continuing nationwide trend toward corporate downsizing has resulted in a healthy shift for independent PR professionals and agencies seeing more special project work sent their way, according to two recent surveys. The recent American … | MORE »

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DRUG MANUFACTURER’S CRISIS PLAN FOCUSES ON TOUTING SAFER, NEW DRUG

Hoechst Marion Rousell, the Kansas City, Mo.-based manufacturer of the controversial drug Seldane which the Food & Drug Administration said Jan. 13 should be pulled off the market, hit on one of the key facets … | MORE »

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NEW APPOINTMENTS & HIRES

Pinkham Named to Succeed Hoewing as PAC CEO Douglas G. Pinkham, now executive director of communications at the American Gas Association, Arlington, Va., will become president of the Public Affairs Council (PAC), Washington D.C., and … | MORE »

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SIGNET BANK ON THE MONEY WITH HANDLING OF FRAUD CASE

In this issue, the Image Patrol examines how McDonald’s handled the McLibel trial in England and how Signet Bank handled a major bank fraud. If you’d like to submit your crisis to the Image Patrol, … | MORE »

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PUBLIC AFFAIRS HELPS THE DRINK BOX MAKE A COMEBACK

When a product in serious danger of extinction becomes the object of praise nationwide, there is a lesson to be learned for PR practitioners. Here’s the tale of the misunderstood "drink box," whose reputation as … | MORE »

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MARK THESE DATES

January 22-23: Ragan Communications & International Association of Business Communicators (IABC), "How to Communicate Effectively during Downsizing, Reengineering and Restructuring," Chicago, 800/878-5331. January 22-25: American Association of Advertising Agencies, "Executive Leadership Program," Santa Monica, Calif., … | MORE »

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TOY COMPANY REENTERS MARKET WITH STRONG MEDIA CAMPAIGN

After a prolonged absence from the kids’ toy market, Meccano, Inc., makers of Erector Set construction toys, had a public relations task with an unusual urgency. The Paris-based company had been absent from the U.S … | MORE »

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MEDIA RELATIONS STILL A SHARP THORN IN INDUSTRY’S SIDE

In the ongoing war between PR and the press lie the everyday battles that set media relations efforts back a notch. Take, for example, the case of Associated Press radio news reporter Margie Szaroleta, who … | MORE »

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