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MARK THESE DATES

Feb. 26-28, 1997. IABC and Ragan Communications will hold the 1997 "Health Care Communicators Conference." Washington, D.C. 800/878-5331. March 23-26. The 1997 Annual Conference of the Alliance for Healthcare Strategy and Marketing. San Francisco, Calif. … | MORE »

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PHARMACEUTICAL USES WEB TO EDUCATE PUBLIC ON ARTHRITIS

By teaching seniors with arthritis and their families to use the vast resources of cyberspace, public affairs practitioners at Searle Corp. have been able to promote their new Web site and further their mission of … | MORE »

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EFFECTIVELY USING AUDIO, VIDEO, BROADCAST FAX, COOPERATIVE MAIL

Almost every healthcare public relations professional is aware that the use of alternative media is on the rise. Expert say the industry can no longer be constrained by the use of traditional media such as … | MORE »

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HOW TO MARKET SUCCESSFULLY TO A GROWING NUMBER OF INTEGRATED HEALTHCARE NETWORKS

This week’s Colleague to Colleague talks with Suzanne Houck, president of Houck & Associates, which provides training and consulting to healthcare providers and vendors. She can be reached at 1820 Hawthorn Ave., Suite 240, Boulder, … | MORE »

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RENTING SALES STAFF GIVES MANAGED CARE MARKETERS A NEW LEASE

While the impact of managed care has brought downsizing and uncertainty to many marketing executives, rent-a-reps have become a life raft to keep severed sales staffs above water. Top executives of leading contract sales organizations … | MORE »

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EDUCATING PATIENTS

The new guidelines issued by the American Association of Health Plans (AAHP) ask that all of their members provide patients information on: – How their doctors are paid, including any incentive arrangements they participate in. … | MORE »

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NEW YEAR BRINGS INCREASED HEALTH INSURANCE PRICES

Many health plans, reporting losses or trying to bolster sluggish profits, are planning to raise rates effective Jan. 1. Most increases are under 10 percent, but some will top 30 percent. "[Nearly] everybody is getting … | MORE »

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PR OFFICE CHANGES

Roxann Newman and Peter Roussel – an agency specializing in media relations, internal relations, crisis communication and speech writing – has a new name: Neumann Roussel PR. The business also has a new location: 5120 … | MORE »

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ISSUES 1997: PR EXECS HOPE TO BOOST THEIR INDUSTRY’S IMAGE

It’s 1997 and the image makers are finding that one of the images they’re being charged with making is their own. That’s what PR professionals told PR NEWS when asked about the issues that will … | MORE »

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JOURNALISM AS USUAL?

Communications experts using the Internet to get information for stories or other projects don’t always remember to attribute the information they use to the source, according to a recently released Media Leaders Forum sponsored by … | MORE »

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