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IN-HOUSE PR AGENCIES OFFER MORE EFFICIENT ALTERNATIVE TO OUTSOURCING

With the current environment challenging healthcare organizations to keep an eye on cost without taking the other eye off quality, many companies are turning to in-house healthcare PR agencies rather than outsourcing their needs. For … | MORE »

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DOCTORS ARE QUIETLY ASSISTING IN SUICIDES

Your doctors may be assisting in more suicides than you realize, according to a study in last week’s New England Journal of Medicine. A group led by clinical psychologist Lee Slome reports that in a … | MORE »

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WOMEN ARE MISSING BASIC FACTS ON CONCEPTION

Marketers may want to step up their sexual educational programs, as results from a recent survey illustrate a misunderstanding by many women about when conception can occur. The good news, however, is that women are … | MORE »

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THE NEWS MONITOR

Healthcare Marketer Authors Book On Contraception Considering that last week was the official Sexual Health Week, healthcare marketer Percy Skuy’s new book, Tales of Contraception has hit the market at the right time. The book … | MORE »

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RUDER-FINN WINS WITH NEW MERGER IMAGE CAMPAIGN

Last year, when newly merged pharmaceutical companies Ciba and Sandoz created a new company, Novartis, it decided to brand the company without mentioning one of the company’s more than 1,500 well-known products — including Ciba … | MORE »

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ADVERTISING ABSTRACT: AGENCY TOUTS SWEDISH MEDICAL DEVICE

To target young, life-science researchers who are working in pharmaceutical company research departments and academic research institutions, Makovsky Company created a unique ad campaign for Pharmacia Biotech featuring blond Scandinavian actors making jokes about an … | MORE »

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INFORMATION NETWORK GETS TO THE HEART OF THE MATTER

What began as a way to get the latest medical information out to the masses has become an online marketing tool generating patient referrals to a group of cardiologists working behind the scenes. The Heart … | MORE »

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HOW TO CREATE A SUCCESSFUL HEALTHCARE BRANDING AND IMAGING CAMPAIGN

In this Colleague To Colleague we talk to William Schneider, who heads the San Francisco office of Lippincott & Marguiles, a corporate and brand identity firm. He offers insight and suggestions on building your brand … | MORE »

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IMAGE PATROL: MATTEL AND NABISCO

Out Of the Mouths of Babes: Even Little Ones Have Impact In this issue, the Image Patrol points out just how important customers of all ages can be to a company’s corporate image. First a … | MORE »

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BLACK MOVIE CHANNEL LAUNCHES BATON ROUGE, LA. STYLE

What makes or breaks an enterprise can often be summed up in three words: location, location, location. And that was the case with BET Holdings Inc., whose PR and marketing minds launched its new movie … | MORE »

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