Subscription Content

CALENDAR

April 17th, 1997 by

May 7-9: Second National Forum on Customer Based Marketing Strategies: Answering the Call to Action. Healthcare Strategy Institute. Washington, D.C. 847/869-8482 June 11-13: The Ninth National Conference of Physician Referral and Health Information Services. Physician… Continued

Finding The Local Route To Global Success

April 17th, 1997 by

Global public relations programming poses special challenges for executives in the healthcare industry. Differing cultures, healthcare systems, regulatory authorities and reimbursement schemes can complicate the task of devising strategic programs that apply to all markets.… Continued

Honorable Mention – PR Campaign: GCI Group Heads Up Unique Media Blitz That Leads To Increase In Sales

April 17th, 1997 by

Campaign: "Hats Off to Rogaine" Company: GCI Group (N.Y, 212/546-2200) Campaign Budget: $600,000 (campaign came in under budget by approximately 5 percent) Although "Hats Off to Rogaine" officially kicked off on April 3, 1996, the… Continued

Honorable Mention – Marketing Campaign: Porter-Novelli Kicks Butt With Month Long ‘Smokeout’ Campaign

April 17th, 1997 by

Campaign: "Commit to Quit" Company: Porter Novelli (New York, 212/872-8000) Campaign Budget: $650,000 (fully utilized) The Porter Novelli team seized the opportunity to educate the public about SmithKline Beecham’s smoking cessation aids, Nicorette and NicoDerm… Continued

Best Marketing Campaign: Schwartz Communications Gets To The Heart Of Cause Marketing

April 17th, 1997 by

Campaign: "Heartstream Forerunner Saves Lives" Company: Schwartz Communic. (Waltham, Mass, 617/684-0770) Campaign Budget: $200,000 (fully utilized) Armed with two strategic objectives, this campaign proved to be a great example of well-executed cause marketing. The primary… Continued

Best PR Campaign: Yale-New Haven Hospital Writes New Chapter With Kids’ Book

April 17th, 1997 by

Campaign: "Now I Know Better: Kids Tell Kids About Safety" Company: Yale-New Haven Hospital (New Haven, 203/785-2488) Campaign Budget: $50,000 (represents 12% of yearly PR budget) To distinguish Yale-New Haven’s emergency pediatric center as the… Continued

On The Pulse: Trends & Surveys In The Healthcare Industry

April 17th, 1997 by

‘Best Hospitals’ Ranking Lacks Adequate National Data Marketers should read beyond "America’s Best Hospitals" ranking by U.S. News & World Report, according to a recent issue of The Journal of the American Medical Association (JAMA).… Continued

1997 Big Apple Awards Winners

April 14th, 1997 by

The New York Chapter of the Public Relations Society of America last week provided PR NEWS with the 1997 winners of the Big Apple Awards. The only winner not yet disclosed is the "Best of… Continued

Industry Wrap-Up

April 14th, 1997 by

Awards Edelman Claims Marcom Internet PR Award Edelman PR Worldwide’s interactive division in Chicago was awarded Best PR on the Internet at the 6th Annual Marcom Awards April 7 during the National Association of Broadcasters… Continued

Expansions/Address Changes

April 14th, 1997 by

Technology communications agency FitzGerald Communications Inc. opened April 7 a Santa Clara, Calif. office. The address is: Techmart Building, 5201 Great America Parkway, Suite 320, Santa Clara, Calif. 95054; phone: 408/562-6324; fax: 408/562-6323. The PR… Continued