Subscription Content

Ad Abstract: Health System Looks To Own Employees For Community Positioning in South Florida

June 12th, 1997 by

To etch out a prominent image of what it means to be a not-for-profit system in a sea of for-profit systems in the south Florida market, Intracoastal Health Systems, Inc., (West Palm Beach, Fla.), embarked… Continued

National Association Loses Major Brownie Points

June 9th, 1997 by

The following article is an excerpt from PR NEWS’ exclusive report, "The 12 Hottest (and 7 Not So Hot) PR campaigns of 1996." The following review underscores how important reputation management is in this day… Continued

New Feature!

June 9th, 1997 by

Next week, PR NEWS begins its review of annual reports. Our analysis will delve into: graphic and visual elements; consistency and clarity of themes; usefulness as a communications tool; integration of editorial and financial content;… Continued

PR People

June 9th, 1997 by

Lisa Chrones joins Selz/Seabolt Communications, Chicago, as senior account supervisor. Chrones was an account manager at Frankel & Company, Chicago. (Selz/Seabolt, 312/372-6160) At Ketchum Public Relations, Pittsburgh, Susan Brophy and David Krivda were promoted from… Continued

7-Eleven Hits on ‘Arresting’ Community Relations Program

June 9th, 1997 by

Much of the news about communications efforts made by U.S. corporations that come across our desks have some sort of employee, customer, media or investors connection. Those with a community relations tie-in are few and… Continued

The Annual Report: Merging Finance with Communications

June 9th, 1997 by

Corporate communicators who view the annual report as a necessary burden had better think again. Today, the annual report is evolving as more than a lofty, ubiquitous document required by the U.S. Securities and Exchange… Continued

Case Study No. 2951 – Dreamworks Interactive

June 9th, 1997 by

Firm Uses Winning Combination of Guerrilla and Traditional PR It looked like an easy pitch: the CD-ROM product to be promoted was created by well-known game developer Doug TenNapel and published by DreamWorks Interactive. But… Continued

PR & Marketing Calendar

June 9th, 1997 by

June 16: PRSA, "Knowledge Management: Linking Communications to Business Strategy," New York, 212/460-1480. June 17-20: The Center for Corporate Community Relations, "Program Evaluation," Boston, 617/552-4545. June 19: Canadian Council for Public Affairs Advancement, "Workshop: Creating… Continued

News: Industry Wrap-Up

June 9th, 1997 by

Corporate Restructuring: Edelman’s New York Office Branches Into Three Units The New York office of Edelman Public Relations Worldwide has reorganized to form three new operating units. Michael Morley, president of Edelman New York and… Continued

Communicators Speak Directly with Corporate CEOs and Presidents

June 9th, 1997 by

A majority of top communicators report directly to the CEO or president of their organization, and almost all provide some kind of strategic counsel at least weekly, according to the second part of a survey… Continued