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SHANDWICK’S KLINE RESIGNS

Richard Kline has resigned as president of Shandwick USA, based in New York, and will be replaced by Scott Meyer, a 25-year veteran and founding partner of Shandwick Minneapolis. Meyer will serve as managing director … | MORE »

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THE NEW YORK POST’S PAGE SIX –EXPLAINED

Manhattan’s preeminent gossip column, The New York Post’s Page Six, edited by "Big Apple" daily war veteran Richard Johnson, occupies a precious if sometimes puzzling place in the hearts of top American publicists and PR … | MORE »

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ASSOCIATION REVISES ETHICS CODE

PR professionals immersed in investment management issues and services should take note that the Association for Investment Management and Research (AIMR) has revised its Code of Ethics and Standards of Professional Conduct. The new ethical … | MORE »

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PENTAGON BACKS OUT OF PR DEAL

The Pentagon has scrapped plans to get help from a PR executive who was to advise the branch on how to repair its image and handle publicity surrounding questions about the mysterious soldiers’ illness blamed … | MORE »

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DICTIONARY FOR PR PROFESSIONALS

For PR practitioners who want another tool to help them do their jobs better, consider picking up "Webster’s New World Dictionary of Media and Communications." The book was written by Richard Weiner and is being … | MORE »

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PRE-SHOW HOMEWORK YIELDS RESULTS

Your company has spent thousands of dollars, maybe more, in getting prime space on the trade show floor. If your plan is to get there and then launch a well-executed, multi-pronged PR approach, think again. … | MORE »

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AT&T ANSWERS CALL FOR COMMUNITY SERVICE AND SCORES A PR COUP

When AT&T [T] revealed last week that it would be giving its 127,000 employees a paid day off for community-service projects, it not only set a precendent but strengthened its relationship with its employees and … | MORE »

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MARK THESE DATES

Dec. 2: Congressional Quarterly, "Under-standing Congress," Washington, 202/887-8620. Dec. 3: Effective Communications Group, "Feature Writing," Princeton, N.J., 800/444-2942. Dec. 3: Boston Chapter of PRSA, "The Business of On-Line Media, New Opportunities for Public Relations," Boston, … | MORE »

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FIRMS SHOULD LOOK TO NET PHONES TO SAVE DOLLARS

With agencies taking on projects all over the world, PR executives may want to look to Internet telephone as a way to talk to clients on the other side of the world for the price … | MORE »

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BASKETBALL, BASEBALL PROMOTIONS ATTRACT FANS

Sometimes a partnership is all it takes to jumpstart a tourist attraction based on a seasonal sport. Earlier this year, the Naismith Memorial Basketball Hall of Fame (BHOF) in Springfield, Mass., partnered with four minor … | MORE »

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