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PR NEWS GUIDE TO EXECUTIVE RECRUITERS

Find the Search Firm That Meets Your Needs With the economy holding steady, your organization may be turning its attention to staffing needs. Or, you may be considering your next career move. If so, you … | MORE »

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CORPORATIONS VALUE FIRMS’ SERVICE ABOVE CREATIVITY, COUNSEL

In the down-to-business 1990s, U.S. corporations more than anything want a consistent level of professional service from the PR firms they employ. Just released survey results from consulting firm Thomas L. Harris & Co., Highland … | MORE »

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MIAMI PAPER PAINTS SUNNY PICTURE OF PROFESSION

PR people accustomed to disparaging or cynical newspaper articles about the profession should be heartened by a major feature article in the Miami Herald last week. Titled "The Image Makers," the Sept. 8 issue’s front … | MORE »

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CYBER PR/ADVERTISING

Do ‘Teaser Ads’ Draw Real Customers to Web Sites? You’ve probably seen the tease or decoy banner ads on the Web–"Shop Naked" or "Click Here To Meet Your Dream Girl"–the ads lure you to a … | MORE »

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CASE STUDY NO. 2916: CAUSE-RELATED MARKETING

Tie-in With Bike Tour Grows Melon Demand Anyone selling or buying cantaloupe knows that time is of the essence. If the cantaloupe is not sweet-smelling and a little bit soft on the rind, then it’s … | MORE »

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NEW AGENCY LEADERS

Pennino Heads Edelman/Houston Laura Pennino, senior vice president and deputy manager of the Houston office of Edelman Public Relations Worldwide, Chicago/New York, was promoted on Sept. 3 to general manager. Former general manager Terry Hemeyer … | MORE »

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AD SPENDING PROJECTED TO RISE; WILL PR SPENDING FOLLOW?

19960909 AD SPENDING PROJECTED TO RISE; WILL PR SPENDING FOLLOW? September 9, 1996 AD SPENDING PROJECTED TO RISE; WILL PR SPENDING FOLLOW? September 9, 1996 U.S. corporations are projected to increase their advertising spending modestly … | MORE »

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DEMOCRATS ACT TO REMOVE MORRIS STAIN FROM CONVENTION

19960909 DEMOCRATS ACT TO REMOVE MORRIS STAIN FROM CONVENTION September 9, 1996 DEMOCRATS ACT TO REMOVE MORRIS STAIN FROM CONVENTION September 9, 1996 Like the Republicans a few weeks before, the Democratic National Committee two … | MORE »

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PROFESSION/BOOK REVIEW

19960909 PROFESSION/BOOK REVIEW September 9, 1996 PROFESSION/BOOK REVIEW September 9, 1996 New Book Describes Profession, Influence on Society Those looking for a historical overview of the development of the public relations profession and its interactions … | MORE »

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PAGE HONORS RHODY

19960909 PAGE HONORS RHODY September 9, 1996 PAGE HONORS RHODY September 9, 1996 Longtime PR executive Ronald Rhody was honored by the Arthur W. Page Society, New York and Golden, Colo., as its 1996 Hall … | MORE »

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