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MEDIA INSIGHTTHE NEW YORK TIMES

SECTION EDITORS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMENTS Business One of the only Times departments that accepts unsolicited pitches over the phone. It is not, however, receptive to email pitches. Assignments Editor: Daniel Rosenberg … | MORE »

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BENCHMARKING STUDIES PUT PR CAMPAIGNS INTO CONTEXT

Instead of just wondering whether or not your PR activities are on the mark, consider benchmarking studies by professional measurement groups to give you a leg up. Benchmarking studies often mean the difference between a … | MORE »

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PR PLAYING LARGER ROLE IN CREATING, COMMUNICATING A COMPANY’S BRAND

PR and marketing professionals should be heartened by a recent finding that PR efforts are likely to influence a consumer four times longer than promotions such as coupons, sweepstakes and refunds. The recognition of PR … | MORE »

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INDUSTRY AWARDS

Dallas-based Williamson Printing Corp. earned nine Bennys –a first in Printing Industries of America history –at the 1996 PIA International Print Awards competition for the firm’s self-promotion brochure and its 1995 annual report as well … | MORE »

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COOPER CHOSEN AS PRISM’S PR PRACTITIONER OF THE YEAR

Martin M. Cooper, who founded Cooper Communications Inc. in Woodland Hills, Calif. in 1982, was chosen as the Public Relations Practitioner of the Year at the Public Relations Society of America’s 1996 PRISM awards recognition … | MORE »

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SPA DROPS SUIT AGAINST ONE ISP

The Software Publishers Association –which has been criticized by software companies for not being PR savvy when it filed lawsuits against Internet Service Providers (PR News, Oct. 28) — dismissed its lawsuit against the ISP … | MORE »

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TAKE HART: PR PROFESSIONAL OF THE YEAR PROVIDES INSIGHT

To welcome PR professionals to the Public Relations Society of America’s "Telling the Truth: Building Credibility in an Incredible World" conference in St. Louis, we’re offering you some insight into James Hart Jr. — vice … | MORE »

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MANHATTAN’S NEW AGE PR FIRMS WINS COVETED ACCOUNT

Six of Manhattan’s most experienced boutique PR firms invested hundreds of hours preparing elaborate proposals for the nearly half-million-dollar Cayman Island travel account. Employee-owned Patrice Tanaka & Co. (PT & Co.) eventually prevailed, a few … | MORE »

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VIRTUAL RULES FOR MEDIA RELATIONS ‘NETIQUETTE’

The rules and customs of cyberspace have joined those of Miss Manners. Although the rules of "Netiquette" are less formal than those of sending or faxing letters, there are many dos and don’ts especially when … | MORE »

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HOW TO ATTRACT NATIONAL MEDIA ATTENTION FOR OFF-THE-WALL CAMPAIGNS

Tomorrow’s election –regardless of who wins –serves as an unofficial launch pad for many PR campaigns. Hundreds of businesses try to get in on the act of selling something politically related, from pins to opinions. … | MORE »

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