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PR PEOPLE

Clifford Leaves New York Daily New for PR Post in Manhattan Tim Clifford, former Washington, D.C., bureau chief for the New York Daily News, has left the print news business to join the Manhattan PR … | MORE »

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‘SLEEPING IN YOUR CLOTHES’ CAMPAIGN LURES STUDENTS

As summer vacation draws to a close, it’s goodbye Mom and Dad and off to school for many incoming college freshmen, and the transition from bedroom to dorm room can be a rocky one. But … | MORE »

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MARK THESE DATES

Dec. 10: Congressional Quarterly, "Working With Congressional Staffs," Washington, D.C., 202/887-8620. Dec. 10: Public Relations Society of America/Int’l Committee, "E. Europe: From Marx to Marketing," Washington, 703/691-9212. Dec. 10: Public Affairs Council, "Public Affairs and … | MORE »

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NEWS: INDUSTRY/AGENCY WRAP-UP

R&R/PBN Embarks on PR Trek The Las Vegas office of R&R/PBN is jumping on the Star Trek bandwagon. The PR firm was tabbed last month to handle the local, national and international PR efforts for … | MORE »

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MEDIA INSIGHT: NATIONAL PUBLIC RADIO

DESKS EDITORS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMENTS Cultural The cultural desk covers art, religion, media, history and race, gender and ethnic issues. Religion, Media: Sharon Green; History, Race, Social Policy: Deborah George; Music, … | MORE »

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PROGRAM USES THE WEB TO CURTAIL PEDIATRIC ASTHMA

A home-taught pediatric asthma management program that includes access to a related Web site can lead to annual asthma-related cost savings of over $11,500 per patient, as well as decreased incidences and severity of asthma … | MORE »

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PHARMACEUTICALS EXPECT INDUSTRY EXPERTISE AND STRATEGIC WORK FROM AGENCIES

A new study has found what healthcare companies feel are important criteria in judging the performance of their public relations and advertising agencies. The new client satisfaction study released by Baxter Gurin & Mazzei, the … | MORE »

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PATIENT-HUNGRY HOSPITALS ARE LOOKING OVERSEAS MARKETS TO FILL IN THE GAPS

Hospitals around the world are pushing outside their borders looking for new global patients. Take the example of Johns Hopkins Hospital in Baltimore, Md., which has crafted marketing contracts all over the world including third … | MORE »

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PHARMACEUTICAL’S PR DRIVE

Fueled in part by the pharmaceutical care movement and an increase in the direct marketing of healthcare services to consumers, some state boards of pharmacy and industry trade organizations have embarked on ambitious public relations … | MORE »

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FDA CLOSE TO PUBLISHING INTERNET GUIDELINES

Time is running out for people in the prescription drug business who want to have a say in how their products are marketed and advertised over the Internet. The Food and Drug Administration is developing … | MORE »

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