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On The Pulse: Trends & Surveys In The Healthcare Industry

May 29th, 1997 by

Insurance Payment Status Seems to Dictate Better Physician Care Hospitals will have some explaining to do if they allow physicians to practice what seems to be a disturbing trend of preferential care to patients with… Continued

Case Study No. 112 – Hometown Health Network: State Legislation Triggers New Target For Workers’ Comp Program

May 29th, 1997 by

When an eagerly anticipated managed care bill is passed, industry marketers have to be well-positioned to shift from first to fifth gear at a moment’s notice. That’s exactly what Hometown Health Network, a Masillon, Ohio-based… Continued

Federal Mental Health Organization Targets Net-Savvy Consumers

May 29th, 1997 by

Responding to the growing trend of consumers hungry for mental health information and guidance, the federally run Center for Mental Health Services (CMHS) launched its online National Mental Health Services Knowledge Exchange Network (KEN) last… Continued

Orlando Strippers’ Donation Triggers American Cancer Society’s Moral Crisis

May 29th, 1997 by

Sometimes the best fundraising intentions can become publicity nightmares, as the Orlando, Fla., chapter of the American Cancer Society (ACS) can certainly attest. Within hours of learning that the market’s No. 1 young male-oriented rock… Continued

Image Patrol Round 6: Sears & Radio Shack

May 26th, 1997 by

Sears Hits Lending Crises Bullseye; Radio Shack Misses Mark Last month’s peace on the PR front lasted about as long as the average truce in the Middle East. For some reason this month we were… Continued

Communicators Should Take Proactive Role in Celebrity Endorsement Contracts

May 26th, 1997 by

The recent allegations against NBC sports broadcaster Marv Albert underscore the importance of linking legal and communications interests at the early stages of choosing a celebrity spokesperson. In the case of Albert, who last week… Continued

News: Industry Wrap-Up

May 26th, 1997 by

Survey Results Study Reveals Organizational Skills Are Key to Success With so much to do and so little time to do it, many professionals cannot seem to get organized no matter how high a priority… Continued

Case Study No 2950 – Satellite Media Tour: Broadcast PR Firm Attracts Coverage With Finely Tuned Campaign

May 26th, 1997 by

Your client has a really big story to tell – it’s 2.2 million acres wide, to be exact – and the CEO wants to tell the story to a couple million people. Trouble is, he… Continued

PR & Marketing Calendar

May 26th, 1997 by

May 29: New York Women in Communications, "Ken Auletta Addresses Communications: The Past, Present and Future," New York, 212/661-4737. June 1-27: Columbia Business School, "The Columbia Senior Executive Program," Harriman or Tarrytown, N.Y., 800/692-3932. June… Continued

PR People: New Hires/Promotions

May 26th, 1997 by

BBK President Named Member of Alumni Advisory Board At Tufts Joan F. Bachenheimer, president and creative director of BBK Communications, Newton, Mass., has been named to the newly formed Alumni Advisory Board of Commnications and… Continued