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Bank, Agency Hope To Hit High Note With CD

April 28th, 1997 by

To the tune of about $10 per compact disk, Los Angeles PR agency Golin Harris is banking on getting some press leverage for the atypical way it released 1996 earnings for client City National Bank… Continued

Companies Offering Clipping Services

April 28th, 1997 by

Follows is a List of Companies Offering: Allen’s Press Clipping Bureau San Francisco, 415/3922353 Contact: John McCombs Luce Press Clippings Mesa, AZ 800/5288226 Contact: Arnold Knepper Bacon’s Information Inc. Chicago 800/6210561 Contact: Michael Buxbaum Metro… Continued

Most Companies, Agencies Looking Beyond Clips ‘By The Pound’

April 28th, 1997 by

If PR/marketing campaigns are only as good as the news they generate, then news retrieval is only as effective as the clipping services used. But the task of ferreting through the expanding world of these… Continued

PR People: New Hires, Promotions

April 28th, 1997 by

HFS Inc., Parsippany, N.J., has appointed Elliot Bloom VP of corporate communications. Bloom replaces Jane Baxter Lynn who is leaving HFS to start her own communications business. (HFS, 201/3595110) Cheryl Crispen has been promoted from… Continued

Procter & Gamble Tightlipped About PR Surrounding Coupons Controversy

April 28th, 1997 by

If you’re an executive at Procter & Gamble, the media spotlight probably isn’t the place you’d like to be right now. Ever since the company announced in January 1996 that it would halt coupons in… Continued

Java’s PR Campaign About Meshing Timing and Control

April 28th, 1997 by

In promoting the official launch in October 1996 of Java Enterprise Computing, Sun Microsystems Computer Co. recognized early on that cyberspace was key to its $1 millionplus, PR campaign rollout that began last fall. And… Continued

News: Industry Wrap-Up

April 28th, 1997 by

Drasnin Comm. Puts The Face On Debbi Fields PR companies are faced with all kinds of interesting challenges – repairing reputations, lobbying legislators, counseling CEOs about layoffs – but rarely does a task come that’s… Continued

Survey: Journalists Still Prefer Faxes and Snail Mail over EMail

April 28th, 1997 by

Despite all the advantages of recent technologies, PR practitioners must realize that faxing and emailing aren’t likely to replace traditional PR tactics anytime soon. In fact, a recent survey conducted by a PR and marketing… Continued

Media Insight: The Washington Times

April 28th, 1997 by

3600 New York Avenue, NE Washington, D.C. 200021996; Phone: 202/6363000 Editor’s Note: The Washington Times is generally considered a conservative newspaper and is seen as The Washington Post’s nemesis. But if the friendliness of the… Continued

MEDIA INSIGHT: LIVE WITH REGIS & KATHIE LEE

April 21st, 1997 by

7 Lincoln Square New York N.Y. 10023 Phone: 212/456-3605 Editor s Note: ABC s "Live With Regis and Kathie Lee" has a celebrity format, but the outlet still gets hundreds of pitches a week from… Continued