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E-Mail Survey: PR Pros: Offbase When They Rely on Electronic Routes? Snail mail isn’t as dreaded as PR pros might think, according to the results of a survey by Thomas Rankin Associates. The East Greenwich,… Continued

Pro bono campaigns can give healthcare agency professionals a philanthropic high, where the biggest payoffs are in "doing the right thing" for an industry-related cause and building a network of industry professionals who are committed… Continued

Having an in-depth crisis communications plan in place makes all the difference when an employee is murdered and the police and the media are swarming outside your hospital in the middle of the night. When… Continued

Shriners Hospital wasn’t at all deterred by ethical concerns when it teamed up with The Coca-Cola Company last month. "We saw the immediate potential for patient recruitment," said Lewis Molnar, Shriners’s executive VP and COO,… Continued

28 West 23rd Street New York, NY 10010 Editor’s note: To get on the women’s health radar screen, PR pros can’t afford to pass up this national consumer publication (circulation: 1 million) that targets women… Continued

January 31-February 3 American Hospital Association’s Annual Membership Meeting. Washington, D.C. 202/638-1100. February 19-21 University of California at San Francisco’s Cardiovascular Health: Coming Together for the 21st Century, A National Conference. San Francisco. 415/476-5808. March… Continued

Managed Care: Alternative Healthcare Gets a Boost in Minnesota Responding to growing member demand for alternative healthcare coverage, HealthPartners will become the first health plan in Minnesota to offer access to a broad range of… Continued

Often activist groups announce their intentions in advance – especially if they’re seeking media attention. This gives the healthcare organization a chance to gather information from existing sources in the community and develop situation-specific responses.… Continued

Acutely aware that it went too far, the American Medical Association is in image-repair mode as it clarifies its position on corporate arrangements. For the AMA, the Sunbeam fiasco has become a case study in… Continued

5 Tips For Opposition Damage Control Every organization that provides or deals with healthcare is a potential target of an angry advocacy group – from People for the Ethical Treatment of Animals to an organization… Continued