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MARK THESE DATES

Nov. 6-8 Managed Care Backlash, Strategies to Overcome Negative Perceptions of Managed Care, sponsored by the International Quality & Productivity Center. Boston. Fees: $1295, Fees plus workshop: $1695. 800/882-8684. Nov. 10-12 First Annual Healthcare Marketing … | MORE »

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RECYCLED ADS CAN SAVE YOU MONEY, INCREASE YOUR COMPANY’S EXPOSURE

Picture these hospital image television ads: An elderly couple walks down the beach together. A group of children play together at a park. A young woman plants a couple of flowers. Are these scenes unique … | MORE »

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ON THE PULSE/TRENDS & SURVEYS

Mental Healthcare ‘Inadequate’? A survey of consumers in managed care plans has found that 35 percent perceive mental healthcare to be "inadequate" and only 15 percent rate the care as excellent, placing it among the … | MORE »

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THE NEWS MONITOR

Ready, Get Set, Enroll The health plan equivalent of the Christmas rush has started. For national healthplans –Allina, HealthPartners and Blue Cross –the zero hour is here. They’ve started reinforcing their corporate images with national … | MORE »

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ADVERTISING ABSRACT: MARKETING FIRM CREATES TRIBUTING TO AGING

In an effort to commemorate its award-winning ad campaign which made tribute to the aging process, Phoenix Systems, a marketing firm in Sioux Falls, S.D., designed a glossy calendar. The calendar includes full-color glossy shots … | MORE »

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THE WORLD WIDE WEB: THE ULTIMATE COMMUNICATIONS PLATFORM

Do you have a presence on the Internet? More importantly, can you afford not to? Like no other medium before it, the Internet has the ability to truly engage the user, and to help the … | MORE »

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CORPORATIONS ADOPT TECHNOLOGY TOOLS TO ADD POWER TO IR

Corporations are making increasing use of technology tools in their investor relations activities, a new study shows. Conference calls and broadcast faxing have become nearly universal, while newer tools such as e-mail and Web sites … | MORE »

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JAMES HART JR. IS PR PROFESSIONAL OF THE YEAR

The readers of PR NEWS selected James Hart Jr., vice president of public affairs at PanEnergy Corp. [PEL] Houston, as 1997 "PR Professional of the Year." A veteran corporate public affairs executive with extensive experience … | MORE »

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CORPORATE PR EXECUTIVES SEEK TO LEAD ON BUSINESS ETHICS

Many corporate PR executives view top management as more concerned about ethical issues than they were 10 years ago. Yet they also believe management has not been successful in earning greater trust from the public, … | MORE »

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ALARIES, RENT MAKE UP LION’S SHARE OF COSTS

PR firm managers always are looking to see how their costs stack up against the norm in the business. Data from a new poll by the Counselors Academy of the Public Relations Society of America … | MORE »

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