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CORRECTION:

On page 4 of our Sept. 30 issue, the price of John Budd’s study on corporate governance should have been listed as $50.

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HEALTHCARE PR EXECS COMMUNICATE COVERAGE POLICIES

Healthcare PR bears the seemingly indomitable task of communicating ongoing, controversial issues that affect people’s daily lives. Because health maintenance organizations (HMOs) and other healthcare organizations have vastly different policies and priorities, executing PR that … | MORE »

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DUES PROPOSAL TO PROVOKE DEGATE WITH SPIRIT IN ST. LOUIS

Unlike the fan noise that filled St. Louis as the Cardinal’s built up a three-games-to-one lead over Atlanta last week, next month’s assembly meeting of the Public Relations Society of America (PRSA) may feature more … | MORE »

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COMMUNITY RELATIONS BALANCES CORPORATE AND SOCIAL GOALS

Lean corporations increasingly are taking a more strategic look at their community relations programs. More and more, they are basing their support on the potential to have a measurable impact, and on the benefits that … | MORE »

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PR READING LIST

Understanding the cost of capital is vital for investor relations executives. Ways to calculate the cost of capital by project, business unit and at the corporate level are found in "The Search for Value: Measuring … | MORE »

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WALT ADDS VP/DIRECTOR

Walt & Company Communications Inc., a Santa Clara, Calif.-based technology PR firm, hired Grant Bushee as vice pesident/senior director. He was vice president of marketing and operations at Intellimatch, San Jose, Calif., which operates an … | MORE »

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THREE NEW PR WEB SITES

Three PR organizations recently unveiled new Web sites: MediaMap, Cambridge, Mass., a company that provides a database of media addresses and editorial opportunities for the high-tech and other selected industries, has unveiled a site at … | MORE »

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GCI/ATLANTA ADDS VPS

The Atlanta office of GCI Group, New York, hired two vice presidents. The two are: Lauren Lusik, most recently a senior vice president at New Jersey firm, MCS Inc.; and Sharron Smith, formerly an executive … | MORE »

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RESEARCH FORUM AT CONFERENCE

The Public Relations Society of America (PRSA) will host a research forum during the annua conference in St. Louis next month. Organized by PRSA’s Research Committee, the three-hour session will feature top PR executives engaged … | MORE »

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IS IT TIME TO PUT VIDEO ON YOUR WEB SITE?

Now that you’ve got your Web site up, you may be thinking about enhancing its appeal and value for key audiences. One approach that an increasing number of companies are taking is the use of … | MORE »

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