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HOW TO GET YOUR CEO IN PRINT OR IN FRONT OF TV CAMERAS IN THE RIGHT LIGHT

April 21st, 1997 by

In the minds of many CEOs and executives, the media are often viewed in one way: with dread. That s because senior-level decision makers aren t always adequately mentored by PR professionals on how to… Continued

COMPANIES OFFERING MEDIA TRAINING

April 21st, 1997 by

Following is a list of some companies that offer media training. Allan Bonner Communications Management Inc. Toronto, 416/484-1667 Contact: Janice Maas Imada Wong Communications Group, Inc. Los Angeles 213/622-6513 Contact: S. Robert Park Barry McLoughlin… Continued

A NEW PHASE OF PR: CALIF. CO. CREATES WINNING ONLINE CONTEST

April 21st, 1997 by

In the world of PR, contests can get dry. The challenge always is to land a campaign that will give your client useful information customer demographics, potential business leads while also coming up with something… Continued

Finding The Local Route To Global Success

April 17th, 1997 by

Global public relations programming poses special challenges for executives in the healthcare industry. Differing cultures, healthcare systems, regulatory authorities and reimbursement schemes can complicate the task of devising strategic programs that apply to all markets.… Continued

Honorable Mention – PR Campaign: GCI Group Heads Up Unique Media Blitz That Leads To Increase In Sales

April 17th, 1997 by

Campaign: "Hats Off to Rogaine" Company: GCI Group (N.Y, 212/546-2200) Campaign Budget: $600,000 (campaign came in under budget by approximately 5 percent) Although "Hats Off to Rogaine" officially kicked off on April 3, 1996, the… Continued

Honorable Mention – Marketing Campaign: Porter-Novelli Kicks Butt With Month Long ‘Smokeout’ Campaign

April 17th, 1997 by

Campaign: "Commit to Quit" Company: Porter Novelli (New York, 212/872-8000) Campaign Budget: $650,000 (fully utilized) The Porter Novelli team seized the opportunity to educate the public about SmithKline Beecham’s smoking cessation aids, Nicorette and NicoDerm… Continued

Best Marketing Campaign: Schwartz Communications Gets To The Heart Of Cause Marketing

April 17th, 1997 by

Campaign: "Heartstream Forerunner Saves Lives" Company: Schwartz Communic. (Waltham, Mass, 617/684-0770) Campaign Budget: $200,000 (fully utilized) Armed with two strategic objectives, this campaign proved to be a great example of well-executed cause marketing. The primary… Continued

Best PR Campaign: Yale-New Haven Hospital Writes New Chapter With Kids’ Book

April 17th, 1997 by

Campaign: "Now I Know Better: Kids Tell Kids About Safety" Company: Yale-New Haven Hospital (New Haven, 203/785-2488) Campaign Budget: $50,000 (represents 12% of yearly PR budget) To distinguish Yale-New Haven’s emergency pediatric center as the… Continued

On The Pulse: Trends & Surveys In The Healthcare Industry

April 17th, 1997 by

‘Best Hospitals’ Ranking Lacks Adequate National Data Marketers should read beyond "America’s Best Hospitals" ranking by U.S. News & World Report, according to a recent issue of The Journal of the American Medical Association (JAMA).… Continued

Best Healthcare PR And Marketing Campaigns Push The Envelope

April 17th, 1997 by

Entries for our first annual "Healthcare PR & Marketing News Contest for the Best PR and Marketing Campaigns of 1996" were nothing short of phenomenal. Our panel of journalists and marketers developed a renewed appreciation… Continued