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PR READING LIST

Understanding the cost of capital is vital for investor relations executives. Ways to calculate the cost of capital by project, business unit and at the corporate level are found in "The Search for Value: Measuring … | MORE »

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WALT ADDS VP/DIRECTOR

Walt & Company Communications Inc., a Santa Clara, Calif.-based technology PR firm, hired Grant Bushee as vice pesident/senior director. He was vice president of marketing and operations at Intellimatch, San Jose, Calif., which operates an … | MORE »

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THREE NEW PR WEB SITES

Three PR organizations recently unveiled new Web sites: MediaMap, Cambridge, Mass., a company that provides a database of media addresses and editorial opportunities for the high-tech and other selected industries, has unveiled a site at … | MORE »

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GCI/ATLANTA ADDS VPS

The Atlanta office of GCI Group, New York, hired two vice presidents. The two are: Lauren Lusik, most recently a senior vice president at New Jersey firm, MCS Inc.; and Sharron Smith, formerly an executive … | MORE »

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RESEARCH FORUM AT CONFERENCE

The Public Relations Society of America (PRSA) will host a research forum during the annua conference in St. Louis next month. Organized by PRSA’s Research Committee, the three-hour session will feature top PR executives engaged … | MORE »

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IS IT TIME TO PUT VIDEO ON YOUR WEB SITE?

Now that you’ve got your Web site up, you may be thinking about enhancing its appeal and value for key audiences. One approach that an increasing number of companies are taking is the use of … | MORE »

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BOSTON FIRM HIRES SVP

Arnold Public Relations, a division of Arnold Communications Inc., Boston, hired Karl Swanson as senior vice president, in charge of the firm’s technology and business-to-business accounts. He was an executive at Mullen Advertising and Public … | MORE »

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GIVING, VOLUNTEERING, RISE

A report released by the Independent Sector, Washington, D.C., documented an increase in charitable giving and volunteering by U.S. citizens between 1993 and 1995. Completed by The Gallup Organization, the study found the first inflation-adjustment … | MORE »

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THE NEWS MONITOR

Ready, Get Set, Enroll The health plan equivalent of the Christmas rush has started. For national healthplans –Allina, HealthPartners and Blue Cross –the zero hour is here. They’ve started reinforcing their corporate images with national … | MORE »

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ADVERTISING ABSRACT: MARKETING FIRM CREATES TRIBUTING TO AGING

In an effort to commemorate its award-winning ad campaign which made tribute to the aging process, Phoenix Systems, a marketing firm in Sioux Falls, S.D., designed a glossy calendar. The calendar includes full-color glossy shots … | MORE »

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