Subscription Content

PR & Marketing Calendar

May 5th, 1997 by

May 6-8: Promotion Marketing Association of America, Inc., "Basics of Promotion Marketing," Chicago, 212/420-1100. May 6-9: The Center for Corporate Community Relations, "Strategic Contributions," Boston, 617/552-4545. May 8-9: Effective Communications Group, "Advanced Writing & Interviewing… Continued

News: Industry Wrap-Up

May 5th, 1997 by

On The International Front Manning, Selvage & Lee Adds Three Manning, Selvage & Lee, New York, has added three consultancies in Central and Eastern Europe to its international affiliate network. The firms are Promaco Public… Continued

Media Insight: Better Homes & Gardens

May 5th, 1997 by

1716 Locust Street, Des Moines, IA 50309-3038; Phone: 515/284-3000 Editor’s Note: The key to establishing a rapport with editorial staffers or their assistants at Better Homes & Gardens can be summed up in two words:… Continued

The Reign of Independent PR Firms Nears an End

May 5th, 1997 by

When Omnicom, New York, announced last month that it was in the throes of a deal to buy St. Louis-based Fleishman-Hillard, the move symbolized more than a reported $100 million acquisition for this holding company… Continued

PRSA Counselors Academy Conference Focuses on Managing Growth

May 5th, 1997 by

More than 350 PR counselors will gather at St. Pete Beach, Fla., this week for the Public Relations of Society’s Counselors Academy Spring Conference which is being held May 4-7 at The Don CeSar Beach… Continued

FEMA’s Far-Reaching Public Affairs Efforts Mitigate Flood Of Concerns

May 5th, 1997 by

In the midst of the heart-wrenching news reports, sound bytes and images connected to the recent floods in the Midwest, an ongoing case study in effective public affairs is unfolding. A PR staff of about… Continued

On The Pulse: Trends & Surveys in the Healthcare Industry

May 1st, 1997 by

Mammography Debates Do Not Influence Screening Decision For Women and Doctors Despite the recent hullabaloo over when mammography screenings should be done, consumers and clinicians are still not swayed, according to a recent Medscape study… Continued

The News Monitor

May 1st, 1997 by

Awards Maureen Regan Named HBA’s 1997 Woman of Year As the first woman to be appointed president of a major healthcare agency, Maureen Regan’s trailblazing industry credentials made her a shoo-in for the Healthcare Businesswomen’s… Continued

Case Study No. 110: Baystate Health Systems

May 1st, 1997 by

Communications Strategy Reaches Spectrum of Employees Baystate Health Systems, Inc. had just devised a markedly different way for employees to report and keep track of their sick and vacation days, and needed to communicate the… Continued

Ethical Considerations in Managed Care: Creating A Sound Program, And Living Up To It

May 1st, 1997 by

Recently we caught up with James V. Springrose, M.D., medical director of CIGNA HealthCare Mid-Atlantic in Hartford, Conn., to gauge his thoughts on how the managed care balancing act should weigh in on healthcare ethics… Continued