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On The Pulse

Children Recall More of What They See Than Read If you want to make an impact with children, seeing is remembering, according to a new study published in the American Psychological Association’s (APA) Journal of … | MORE »

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News Monitor

NCI Makes Latest Mammography Recommendation For those of you trying to keep track of the ongoing debate about the need for mammograms for women in their 40′s, the National Cancer Institute, a department of the … | MORE »

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Hospital Finds Video Unique Approach To Annual Report

At Sarasota Memorial Hospital, a picture – or rather 30 minutes worth of pictures on video – was worth more than all the words in the typical institutional annual report. The award-winning video, produced to … | MORE »

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Calendar

June 11-13: The Ninth National Conference of Physician Referral and Health Information Services. Physician Referral & Health Information Update. Atlanta; 404/377-6131. June 16-19: Disease Management Congress: Effective Disease Prevention & Health Promotion Strategies. National Managed … | MORE »

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Columbia/HCA Sponsors ESPNET SportsZone Health Area

While online advertising is becoming a conventional way to market healthcare services, Web site sponsorships are another business opportunity marketers should consider. For example, on March 4, 1997, Nashville-based Columbia/HCA Healthcare Corp. [COL] (http://www.columbia.net), in … | MORE »

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New PR Tool

With an increasing number of journalists turning to e-mail for story leads and ideas, PR execs are increasingly using that tack to contact them. A new directory may help facilitate that process. Direct Contact Publishing, … | MORE »

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Untitled

It’s no secret that it’s difficult to get attention in New York, but Maytag hit the jackpot when its Chicago PR house Leo Burnett Co. rented a movie theater at the Lincoln Center in New … | MORE »

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Media Insight: The Rosie O’Donnell Show

30 Rockefeller Plaza Suite 800 E New York, N.Y. 10112 Phone 212/506-3288 Editor’s Note: It’s worth your while to put this show on your PR target list for several reasons: it’s not the typical morning … | MORE »

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PR & Marketing Calendar

April 1: Public Relations Society of America National Capital Chapter, "PRSA National Environmental Conference," Washington, D.C., 703/641-1100. April 4-5: Society of Professional Journalists, "Region 5 Conference," Southbend, Ind., 317/653-3333. April 6-11: Columbia Business School, "Sales … | MORE »

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Relaying Public Policy on the Net Is Big Hit for Organizations

For public affairs agencies and government organizations, the Internet has become a helping hand that extends the reach of their messages and, in many cases, saves them immeasurable time. In short, it’s a necessary PR … | MORE »

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