A business crisis can cause myriad disruptions for customers and partners before PR even has had a chance to assess the situation.
Social Media Icon Awards
Have share will travel. Social media engagement within the travel sector grew 24 percent from January through May, compared with the same period last year, according to an exclusive study for PR News by social media analytics company Shareablee.
Winner: Lippe Taylor for Elizabeth Arden—Elizabeth Arden Launches UntoldMOMent Instagram Campgain Elizabeth Arden’s fragrance, UNTOLD, is a celebration of the untold story behind every woman. The UntoldMOMent campaign brought those stories to life for Mother’s… Continued
Winner: Weber Shandwick and Suave Professionals—#DateNightHair with The Bachelorette As styling aids continue to decline across the hair care category, Suave Professionals saw an opportunity to drive awareness and increase sales through an exclusive partnership… Continued
Winner: For Rent Media Solutions—ForRent.com’s ‘Decor by Me’ Pinterest Contest ForRent.com ran the “Décor by Me” Pinterest contest where participants were asked to create their dream room for the chance to win $1,000. The contest… Continued
Winner: United Nations Foundation—#UNselfie After the success of the #UNselfie campaign, a part of #GivingTuesday 2013, the United Nations Foundation sought to replicate and amplify the popular hashtag once again for #GivingTuesday 2014. The campaign… Continued
Winner: Nat Geo WILD—Big Cat Week Vanishing Cats Nat Geo WILD wanted to tell a powerful story. The objective was two-fold: To raise awareness about declining populations of big cats and to drive tune-ins to… Continued
Winner: USANA Health Sciences Despite creating a library of content that was shared through the web and email over the years, USANA felt that it wasn’t getting the return it wanted from its video production… Continued
Winner: Deseret Digital Media—FamilyShare Network—”Love is not what you say. Love is what you do.” How do you get almost 30 million unique individuals to see a post? And more than 2.5 million to engage… Continued
Winner: Trend Micro/HCK2 Partners—Don’t Be That Guy Trend Micro, a global leader in security software and solutions, strives to make the world safe for exchanging digital information. It recently launched the Trend Micro Security 2015,… Continued