Social Media Icon Awards


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Get Emotional and Watch Fans Share Your Content More Frequently

Have share will travel. Social media engagement within the travel sector grew 24 percent from January through May, compared with the same period last year, according to an exclusive study for PR News by social media analytics company Shareablee. | MORE »

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PR News Announces Winners of 2015 Social Media Icon Awards

PR News recognized the winners and honorable mentions of its 2015 Social Media Icon Awards at the Ritz-Carlton in beautiful Miami Beach, on June 3, 2015.  | MORE »

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Social Media Icon Awards 2015: Best Marketing Campaign on Instagram

Winner: Lippe Taylor for Elizabeth Arden—Elizabeth Arden Launches UntoldMOMent Instagram Campgain Elizabeth Arden’s fragrance, UNTOLD, is a celebration of the untold story behind every woman. The UntoldMOMent campaign brought those stories to life for Mother’s … | MORE »

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Social Media Icon Awards 2015: Promoted Tweet Campaign

Winner: Weber Shandwick and Suave Professionals—#DateNightHair with The Bachelorette As styling aids continue to decline across the hair care category, Suave Professionals saw an opportunity to drive awareness and increase sales through an exclusive partnership … | MORE »

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Social Media Icon Awards 2015: Pinterest Communications

Winner: For Rent Media Solutions—ForRent.com’s ‘Decor by Me’ Pinterest Contest ForRent.com ran the “Décor by Me” Pinterest contest where participants were asked to create their dream room for the chance to win $1,000. The contest … | MORE »

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Social Media Icon Awards 2015: Best PR Campaign on Instagram

Winner: United Nations Foundation—#UNselfie After the success of the #UNselfie campaign, a part of #GivingTuesday 2013, the United Nations Foundation sought to replicate and amplify the popular hashtag once again for #GivingTuesday 2014. The campaign … | MORE »

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Social Media Icon Awards 2015: Best Marketing Campaign on Snapchat

Winner: Nat Geo WILD—Big Cat Week Vanishing Cats Nat Geo WILD wanted to tell a powerful story. The objective was two-fold: To raise awareness about declining populations of big cats and to drive tune-ins to … | MORE »

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Social Media Icon Awards 2015: Best Channel on YouTube

Winner: USANA Health Sciences  Despite creating a library of content that was shared through the web and email over the years, USANA felt that it wasn’t getting the return it wanted from its video production … | MORE »

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Social Media Icon Awards 2015: Best Promoted Post on Facebook

Winner: Deseret Digital Media—FamilyShare Network—”Love is not what you say. Love is what you do.” How do you get almost 30 million unique individuals to see a post? And more than 2.5 million to engage … | MORE »

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Social Media Icon Awards 2015: Best Marketing Campaign on YouTube

Winner: Trend Micro/HCK2 Partners—Don’t Be That Guy Trend Micro, a global leader in security software and solutions, strives to make the world safe for exchanging digital information. It recently launched the Trend Micro Security 2015, … | MORE »

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