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It may be too late to change 2021 results, but you can approach New Year planning by asking executives, team members and yourself some important questions, according to columnist Mark Weiner.

After examining consumer engagement with B2C brands last month, this month we’re looking at B2Bs. Overall, consumer engagement was down 38 percent in Shareablee’s business services category, vs the period (Nov. 1-Nov. 30) one year ago.

In some ways, this year’s global observance of Communication Measurement Month should be a bigger celebration than normal. After all, considering the nearly two-year-old pandemic, any excuse for celebration is welcome. On the other hand, there are reasons not to celebrate. We surveyed the industry to find out their sentiments.

If you search ‘Native American PR pioneers,’ you will be hard-pressed to find one name, let alone a list. Not because there haven’t been Native Americans who excelled in PR, but because most never held a traditional PR title. But suppose you are willing to dig a bit deeper and look at PR not as a title but as a role or a mission. In that case, you will find that there are many Native Americans who not only practiced PR, but helped shape the world through the spoken and written word.

Given that a company of Facebook’s clout and perceived indifference to public scrutiny seems worried about product-related backlash, it follows that communicators at all organizations should consider reviewing products and services prior to launch. As such, we asked PR pros to assess the state of reputation reviews.

What’s the next big thing for communications research and evaluation? It’s a good question to ponder as we celebrate Measurement Month.

With the holidays coming, B2Cs are looking to interact with core audiences on social. A slight surprise: the number of posts year-over-year was down 8 percent, yet a far larger surprise was the considerable fall in actions, or consumer engagement, off 35 percent year-over year (YOY.

Recruitment and retention of top talent was an issue for PR long before the pandemic struck. For years, firms and in-house teams competed for employees using salary, upward mobility, health benefits and other perks, such as paid time off and summer Fridays.Things are different now.

With an ‘all-sides-of-the-desk’ background, few people are better placed to discuss pitching than Lisa Morgan. PR should think better when it pitches, she says.

Should your organization invest in podcasting? Is there value from a brand perspective in producing a podcast?