Premium Content

Case Wheeling and Dealing: Campaign for Bike-Share Program in Minneapolis Inspires Tourists and Residents Alike

December 23rd, 2013 by

when Minneapolis decided to launch a bike-share program city officials knew that it would take a lot of citizen education at the front end and a sustained effort on the backend to get the program running smoothly.

6 PR Archetypes in Search of a Solution

December 23rd, 2013 by

In the age of high-technology, PR pros need a different skill set if they want to succeed. There are those who flourish in digital PR and those who tank.

Taking A Brand New Look at Visual Storytelling

August 12th, 2013 by

In the PR world we have a difficult relationship with using graphics as media-relations tools. Usually when the subject of images or graphics comes up with clients, it’s around big, billable projects like infographics or as support for major initiatives.

Communicators Outline Strategies For Enhancing Brands’ Influence

March 25th, 2013 by

It’s become a communications mantra: Find the people who influence your space and get them to help champion your brand.

Smartphones, Tablets: the Public’s New Best Friends; Lack of Localization Impedes Communications Campaigns

March 4th, 2013 by

▶ Mobile Users Get Friendly with Devices: We see it on the subway, in restaurants, in theaters—just about everywhere: Head down, staring at the small screen. Now, a survey by Citrix of 1,000-plus American

Case Study: Uncle Ben’s and Porter Novelli Create Facebook-Driven Contest To Make Kids Healthy—and the Next Top Chefs

March 4th, 2013 by

The kitchen is often thought of as the heart of the home. It’s also a foundation for bringing up healthy kids. Consider that children who have regular meals with their parents do better in most every social

Campaign Evaluation: Logic Models Ensure Results

March 4th, 2013 by

Evaluation. Many communicators working for social change within limited budgets balk at the sight of this word, seeing instead, “Abandon hope all ye who evaluate here.” After all, it’s already hard

Polansky: Clients Increasingly Looking to Their PR Agencies for the Big Idea

March 4th, 2013 by

PR veteran Andy Polansky took charge as CEO of Weber Shandwick last November after serving as president of the agency since 2004. With Polansky at the helm, Weber Shandwick continues to move toward a

When a Company Changes its Culture, Communicators Play a Critical Role

March 4th, 2013 by

Changing an organization’s culture is a daunting task. It requires comprehensive planning, both internal and external research and outreach and integration with all departments.

Visual Value: Questioning Your Video ROI? Consider These Points 

September 20th, 2011 by

Dane Frederiksen, principal at Digital Accomplice, provides five tips for using video content to boost your PR efforts.