when Minneapolis decided to launch a bike-share program city officials knew that it would take a lot of citizen education at the front end and a sustained effort on the backend to get the program running smoothly.
In the PR world we have a difficult relationship with using graphics as media-relations tools. Usually when the subject of images or graphics comes up with clients, it’s around big, billable projects like infographics or as support for major initiatives.
It’s become a communications mantra: Find the people who influence your space and get them to help champion your brand.
Smartphones, Tablets: the Public’s New Best Friends; Lack of Localization Impedes Communications CampaignsMarch 4th, 2013 by PR News
▶ Mobile Users Get Friendly with Devices: We see it on the subway, in restaurants, in theaters—just about everywhere: Head down, staring at the small screen. Now, a survey by Citrix of 1,000-plus American
Case Study: Uncle Ben’s and Porter Novelli Create Facebook-Driven Contest To Make Kids Healthy—and the Next Top ChefsMarch 4th, 2013 by PR News
The kitchen is often thought of as the heart of the home. It’s also a foundation for bringing up healthy kids. Consider that children who have regular meals with their parents do better in most every social
PR veteran Andy Polansky took charge as CEO of Weber Shandwick last November after serving as president of the agency since 2004. With Polansky at the helm, Weber Shandwick continues to move toward a
Changing an organization’s culture is a daunting task. It requires comprehensive planning, both internal and external research and outreach and integration with all departments.
Dane Frederiksen, principal at Digital Accomplice, provides five tips for using video content to boost your PR efforts.