As part of our coronavirus interview series, we asked Cathy Del Colle, the first female president in Burrelles’ 132-year history about the state of the analytics business during the pandemic. In a wide-ranging interview, Dell Colle touched on client needs now and in the future.
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Ensuring Authenticity in Your D&I Messaging During Pride Month
June 2nd, 2020 by Erika BradburyJune is Pride month. We asked Kim Matsoukas, senior manager, corporate social responsibility & sustainability, at Vans, the shoe and apparel company, how the brand will celebrate the moment.
How to Position for Re-Entry and Communication in the Post-COVID-19 World
June 2nd, 2020 by Seth ArensteinWe see more and more agencies preparing for life after the pandemic by establishing practices and offshoots dedicated to post-virus communication and strategy. We asked M Group chief Jay Morakis to dive into the thinking behind establishing such a practice.
Virus Communication at U of Oregon: Consistent with Reasonable Repetition
June 2nd, 2020 by Juan-Carlos MolledaIn our series with Institute for PR, the dean of the University of Oregon’s communication school discusses the lessons he’s learned about maintaining contact with the academic community during the pandemic.
Mixed Bag: 88% Bullish on PR Returning to Size After Pandemic, but 70% Concerned about Future
June 2nd, 2020 by Seth ArensteinOur latest survey of PR pros finds uncertainty about the future is a major issue. On the other hand, nearly 90 percent believe PR will come back from the pandemic as strong as it was or stronger. Their thinking is that PR’s strategic importance has come to the fore during the pandemic.
Advice for Leaders Who’ve Discovered Their Vulnerable Side: Explain Your New Approach
May 5th, 2020 by PRNEWSAs part of our coronavirus interview series, we spoke with Miri Rodriguez, the award-winning storyteller. Known for her work with Microsoft and as an advisor to Adobe and Walmart, among others, we discussed what stories are breaking through during coronavirus. We also wondered how leaders who’ve not shown an empathetic side previously, can adopt a more human approach during the pandemic.
73% Like COVID-19 Messages from Companies They Buy from, 60% See the Rest as Unhelpful PR
May 5th, 2020 by Seth ArensteinDoes the American public appreciate brand messaging during the pandemic? Is it reading your messages? How much is too much? These are some of the questions Clyde Group of Washington, DC, asked Ipsos to answer in the form of a poll of 1,000 consumers early in April. In general, the public likes corporate America’s coronavirus response, though there is room for improvement. The data was shared exclusively with PRNEWS.
Apologize or Advocate: Choices for Crafting Statements During Pandemic
May 5th, 2020 by Joshua J. SmithAs stores and businesses suspended operations in the wake of the pandemic, many sent customers updates of new business hours, closures, delays and service suspensions. The question, though, is how to communicate such messages. Should you be an advocate or an apologist? Both approaches have merit.
The Pandemic’s ‘Infodemic’ and Facebook’s Face-Saving Response
May 5th, 2020 by Leilani Carver-MadalonFew things are spreading faster than fake news about coronavirus. In an uncharacteristic stance for it, Facebook has vowed to remove outrageous claims and cures and inform users when they’ve reached posts with bogus health information. Many believe Facebook and other platforms should be doing more.
A Critical Moment: Stakeholders Will Remember Brands’ Pandemic Communications and Actions
May 5th, 2020 by PRNEWSIt’s a useful coincidence that the PRSA chief also is a veteran healthcare communicator. After our initial visit with T. Garland Stansell during the very early moments of the coronavirus outbreak, we thought it was time to ask him how he thinks communicators are doing now, two months into the pandemic. The actions taken and message sent will linger in the public’s mind long after the pandemic subsides, he says.