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A Bit of Good News for Communicators: Crises Are Predictable and You Can Plan for Them

February 6th, 2018 by

Is there anything new under the Sun when it comes to PR crisis management? Absolutely a pair of veteran crisis communicators tell us. One is to upgrade your planning and take an holistic approach. What you’re not planning? Oops.

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Edelman Study Urges CEOs to Lead as Trust in Government is Low; Trust Index Way Down in U.S.

January 30th, 2018 by

The start of the year means many things: new goals, fresh opportunities and, of course, the annual Trust Barometer report from Edelman. This indicator of global attitudes has been a sobering read during the past few years. It’s not too much different in 2018, although media’s low trust factor hasn’t slipped too much.

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Data: U.S. Public Blasts Media Again, So Where Does That Leave Traditional Media Relations?

January 30th, 2018 by

It’s not a secret that Americans lack confidence in the media. Here’s another study verifying that point and offering findings that are very close to those contained in the Edelman Trust Barometer. Once again fake news is a huge issue, the study finds.

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McDonald’s Leads Brands in Average Monthly Number of Unique Photos on Instagram & Twitter

January 30th, 2018 by

We know brands and fans of brands take photos and post them on Instagram and Tweeter. So which brands find that their logos are pictured the most on those two visual platforms? Brandwatch looked at 100,000 brands to find out.

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The Week in PR

January 30th, 2018 by

Our weekly roundup of trends, news and personnel announcements in PR and marketing. This week’s stories include several about the Dr. Larry Nassar scandal at Michigan State University, Cision closes its deal to acquire PRIME and Rupert Murdoch suggests Facebook and Google pay for the premium content it carries.

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Consumer Engagement With Nonprofits Up 35% in 2017 as Video Engagement Tops 50%

January 23rd, 2018 by

In previous editions we presented wrap-ups of the most-engaged B2B and B2C brands ( PRN , January 9 and January 16, 2018). This week we offer a look at the nonprofits whose social posts attracted the most consumer engagement.

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Fake News Takes Its Toll on U.S. Public’s Perception of Media Accuracy

January 23rd, 2018 by

President Trump’s pounding of the media has hurt trust in journalism tremendously. A new poll shows Americans trust their media even less than citizens in Turkey and Russia, whose lack of press freedoms is well known. It’s enough to make brands want to re-think the idea of creating a newsroom.

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Instagram Growth Expected to Come From Developing Nations

January 23rd, 2018 by

The growth curve for Instagram will creep up steadily, powered by growth in developing nations as governments invest in bandwidth and better mobile phone plans are offered, a new report from eMarketer says.

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New Report Says Today’s CEOs Need to Engage Socially but Avoid Political Posts

January 23rd, 2018 by

CEOs need to adapt to the times, a new report from Ruder Finn says. The modern CEO needs to be engaged and open to authentic communication, it says, and that includes social media. What the report calls high-performing CEOs are active across social media platforms, but are avoiding posting about current events, progressive issues and politics.

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The Week in PR

January 23rd, 2018 by

Our weekly roundup of news, trends and personnel moves in PR and marketing. This week’s stories include a tumble at USA Gymnastics, Nike goes pink in Australia for social media video, Facebook integrates its board of directors and