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Make Sure Your Stories Get Found

As PR pros we take a big chunk of our time creating exciting campaigns with a solid strategy that meets our clients’ goals. We pitch our most trusted contacts and strive for A-list media coverage. But even when we do get coverage in the top media outlets in our field the expected traffic does not follow.  | MORE »

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The New Frontier for Press Releases

The press release, the seminal tool of PR, has been competing in a jungle of media noise, and only those releases that are well written and creative enough make it through the canopy. | MORE »

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How to Manage the Worst Situations Using Basic Rules and Authentic PR

Whether it’s the mayor of a city or the president of a corporation, it’s crucial that the leader of the organization play a prominent role during a time of crisis. | MORE »

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When the Event Starts, Plans Can Be Worthless, but Planning is Everything

There are important things to learn from the Olympics about communications—lessons that apply in all kinds of PR initiatives. | MORE »

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Tracking Nascent Social Media Platforms Cost of Doing Business

Facebook, Twitter and, to a increasing degree, Instagram tend to suck up most of the oxygen when it comes to how communicators can leverage social networks and align them with corporate goals and objectives. But in the last several months a slew of new social networking tools have strutted across the social landscape prompting massive attention throughout the media. | MORE »

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Benefits of Reciprocal Mentoring Apply to Both Sides of the Table

Being a part of a global PR agency is a double-edged sword for a young professional: It is both freeing and intimidating. The career possibilities are endless and therein lies the dilemma. | MORE »

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How To Hire a Social Media Manager

While hiring a social media guru to guide your expanded PR efforts typically makes good sense, it’s important to find a proven practitioner with the tools to take your marketing to the cutting edge. | MORE »

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Social Sharing Comes Down to Trust; Too Many Brands Still Take Dim View of Employee Value Proposition Plans

Nearly than 9 out of 10 Americans (86%) trust recommendations from people they know, according to a new survey released by Social Media Link. | MORE »

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Case Wheeling and Dealing: Campaign for Bike-Share Program in Minneapolis Inspires Tourists and Residents Alike

when Minneapolis decided to launch a bike-share program city officials knew that it would take a lot of citizen education at the front end and a sustained effort on the backend to get the program running smoothly. | MORE »

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6 PR Archetypes in Search of a Solution

In the age of high-technology, PR pros need a different skill set if they want to succeed. There are those who flourish in digital PR and those who tank. | MORE »

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