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IMG Dominates Consumer Engagement With B2B Instagram Videos, Actions Up 168% in Q2

September 12th, 2016 by

It’s hardly a surprise for loyal Data Dive readers that video is one of the main ingredients driving consumer engagement for B2C and B2B brands. Media companies are catching on.
The latest evidence is BuzzFeed’s reorg, announced August 23, when founder Jonah Peretti told employees, “Having a single ‘video department’ in 2016 makes about as much sense as having a ‘mobile department’… as digital video becomes ubiquitous, every major initiative at BuzzFeed around the world will find an expression as video….”

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ESPN Team Building Tip: If Writing Is There All Else Follows

September 12th, 2016 by

Do hiring practices change when building a digital team? We asked ESPN’s Paul Melvin, senior director, communications, what he seeks in a digital hire. Here’s what he said: “I think people make a mistake if they hire for a ‘digital’ or ‘social’ communications role based on the idea that criteria are fundamentally different than what you look for in any communicator. I always look for the ability to write, passion, a combination of self-confidence and self-awareness, and emotional intelligence.

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Brands’ Tactics Burnish and Tarnish Their Reps at Summer Olympics

August 29th, 2016 by

The Olympics is not for the faint of heart. Never mind the athletes. Being a spectator or a sponsor requires as much grit and fortitude. I know. I just got back from watching my cousin, Caleb Paine, compete on the U.S. Sailing Team. For years, I observed the Olympics from the comfort of my living room, watching the celebration of human spirit and athleticism play out against what I assumed was a perfectly orchestrated spectacle, replete with major brands and a lot of media coverage. It’s not like that at all.

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Instagram Is Most-Engaged Platform for B2B and B2C Brands During Olympics

August 29th, 2016 by

No doubt, the Olympics was good for Instagram. We told you last week how Shareablee data provided exclusively to PR News Pro showed consumer actions, or engagement, with B2B brands grew 50% August 5-17. Actions are the total of consumer likes, comments, shares and retweets. B2B brands had 1.8 million actions; B2C had 213 million.

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Labor Day Idea: Enhance Company & Employee Performance via Vacations

August 29th, 2016 by

Is paid time off (PTO) a relic of the past? Should PR leaders abandon the concept? That doesn’t seem to be the ideal solution, especially when the benefits of vacation are well established. A Diamond Resorts International survey conducted by Nielsen found 71% of people who take a yearly vacation are satisfied or very satisfied with their jobs. Just 46% who fail to take a yearly vacation are satisfied or very satisfied with their jobs.

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The Week in PR

August 29th, 2016 by

A roundup of the week’s new items in PR, including allegations against the Kardashians for endorsing products on social without mentioning that they are paid to do so; the departure of Robyn Massey as Ogilvy’s CCO; more bad news for Chipotle, this time from the NLRB regarding its social media policy.

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The Week in PR

August 22nd, 2016 by

A roundup of the week’s top news and trends in PR. This week we look at more implications of FTC actions against paid influencers, the passing of Ed Block.

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Social Olympics: U.S. B2B Brands See Engagement Grow 50% as B2C Actions Drop a Bit

August 22nd, 2016 by

Shareablee provides data exclusively to PR News Pro about the brands (B2B and B2C) who were most engaged during August 5-17, the first 12 days of the Olympics.

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The Week in PR

August 15th, 2016 by

This story has two parts and both are germane to communicators. Facebook said it’s working against ad-blocking software, making it more difficult for users to block ads. Basically Facebook says it will be making it more difficult for ad-blocking software to decide what is an ad and what is not. The social media giant also has updated its ad preferences features, allowing people to tell Facebook not to send them ads from particular companies.

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Seven Steps You’ll Need to Complete the AMEC Measurement Framework

August 15th, 2016 by

I decided to fill out the AMEC Framework using a PR campaign I recently helped a client measure. I used the responses that members of its PR team gave me at our first meeting. After a long day of checking the taxonomy and making sure I put everything in the right boxes. I have the following tips for you.