C-level execs, especially board members, rightfully are becoming more concerned and aware. The rivers of data flowing underneath businesses they run are at legitimate risk. The damage from breaches can run into the hundreds of millions of dollars when totaling the financial impact of what comes with a breach today: customer and activist investor lawsuits, initial and ongoing investigations and the strain on technological and human capital.
In light of these cases, we asked PR pros what brands should do if they’re dragged into a crisis unfairly like Apple and Uber.
Savvy communication professionals invest time thinking about the toughest business challenges their CEOs face, from outmaneuvering competitors to addressing operational vulnerabilities.
There will be times in most professional settings when the position your brand takes isn’t a popular one.
Not long ago, many thought of a brand as something that only attached to (and benefited) consumer goods: toothpaste, cars, detergent or jeans.
When used in the context of PR, however, spying is neither clandestine nor is subterfuge necessary.
How do you take your corporate communications department from best in class to world class?