Premium Content


Consumer Engagement with Food Influencers Down 15% in Q1’18

May 8th, 2018 by

We take a look at food influencers and find that consumer engagement with their posts was down nearly 50% in the first quarter of 2018. Once again our data partner Shareablee provides the data exclusively to PR News.


Marketers’ Delight: Podcast Listeners Skew Young and Male and Tend to Listen to Full Show

May 8th, 2018 by

Podcasts remain a niche marketing tool, though they can be an attractive element. Those who listen to them regularly often take in some 7 shows each week and tend to stick through the entire podcast. The demo is young and male, a marketer’s delight.


Nonprofits’ Engagement Drops 50% in Q1; PETA’s Instagram Growth Up 55%

May 1st, 2018 by

Consumer engagement with social posts fell 50% in the first quarter of 2018, though audience figures rose, according to exclusive data provided to PR News by Shareablee.


Why Most People Abandon Online Forms and How Communicators Can Increase Response

May 1st, 2018 by

Doing research via online surveys often is a critical part of a PR campaign. More than that, online surveys and forms are important vehicles for brands to learn about their customers. Getting people to return them, though, can be difficult, a survey about surveys shows.


Americans Favor Protecting Information Freedoms Over Washington Restricting Fake News Online

May 1st, 2018 by

What can be done about fake news and who will do it? A new study shows Americans prefer a bit of fake news in their online media diet than letting Washington regulate freedom of information. They even prefer tech companies do the monitoring of fake news over government doing it.

Diverse group of university students in classroom

PR Pros Urged to Double Down on Ethics, Education to Advance Trust

May 1st, 2018 by

We asked PRSA chief Anthony D’Angelo to provide his vision about what PR should be doing to boost its image as an ethical profession. This column is his response.

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The Week in PR

May 1st, 2018 by

Our weekly roundup of news, trends and personnel moves in PR and marketing. This week’s stories include tough lessons in transparency for Nike and the NY Times, Southwest gets hit with a lawsuit from a passenger on flight 1380 and nine new partners at rbb Communications.


How T-Mobile and Advanced Energy Use Employee Advocates to Bolster Corporate Reputation

May 1st, 2018 by

With brands and government finding their reputations on the wane, companies are turning to employee-advocates to augment their public relations. Executives from T-Mobile, Advanced Energy and Bloomberg discuss best practices.


60% of Global Brands Unprepared for GDPR; Just 28% Believe Data Regime Will Mean Big Changes

April 24th, 2018 by

GDPR has nothing to do with GDP, although some portion of gross domestic product may be needed to reach GDPR compliance. Seriously, a new study shows most firms are not ready for Europe’s GDPR regime, which comes into effect next month.


How ‘Relatable Storytelling’ Factors Into Microsoft’s, CompTIA’s and Golin’s Media Pitches

April 24th, 2018 by

Brand storytelling has changed from being about products to being about people, say our panel of storytelling pros. In addition, journalists are swamped and thinking about shareable content. The savvy PR pro can build a strong relationship with media by recognizing and reacting to this fact.