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Top Business Influencer for Q1 2018 Inspires 266,000 Actions Per Post

May 29th, 2018 by

Elon Musk and Bill Gates have roughly the same number of social followers and posted nearly the same amount of content in Q1 2018. Yet each of Musk’s posts generated an incredible 266,000 consumer engagements, propelling him to the top of the quarter’s Business influencers’ list. Gates’ posts did well, at about 18,000 consumer engagements each.

Data-Security

Contact Information, Financial and Demographic Details Are Consumers’ Most Valued Data

May 29th, 2018 by

What data do consumers value most? Another way of asking that question: What pieces of information about themselves are consumers least concerned about sharing with brands? A survey provides some surprising answers.

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How Unflattering: Facebook Stories Gaining on Snapchat Stories, Could Soon Pass It

May 22nd, 2018 by

Imitation might be the sincerest form of flattery, but when it results in the flatterer eating your lunch much of the enjoyment associated with flattery evaporates quickly. This is the case with Snapchat’s features, which Facebook has copied without mercy. Facebook’s features, though, are pulling ahead of Snapchat’s in terms of usage.

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Communicating PR to the C-Suite: Two Approaches With Several Common Aspects

May 22nd, 2018 by

It’s arguably the communicator’s main stage: providing messages and data to the CEO and the C-suite. What are the best ways to report data and difficult issues to senior leaders? We ask communicators for tips and tactics.

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The Week in PR

May 22nd, 2018 by

Our weekly roundup of trends, news and personnel moves in communications and marketing. This week’s stories include the royal wedding’s PR lessons, a Novartis lawyer is a victim of hiring Michael Cohen, Michigan State University and more than 300 gymnasts who suffered under Dr. Larry Nassar’s abuse agree on a $500 million settlement, but how will the school pay?

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GDPR Can Boost Brand Reputation and Employee Advocacy, but Strong Communication Is a Must

May 22nd, 2018 by

When life gives you lemons, you can cry or make lemonade. So your company is not yet GDPR-compliant and doesn’t seem to be too eager to change its status. That’s a shame because you might be missing a good chance to raise your brand reputation and increase employee advocacy. Most important you might be leaving money on the table.

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Consumer Engagement With TV Up 7% in Q1’18, Video Engagement Up 27%

May 22nd, 2018 by

For a change of pace we asked data partner Shareablee to find the TV shows with the most consumer engagement during Q1 2018. The list of top 10 shows spans the gamut from new, tween-oriented series to morning news shows and an aged comedy series in syndication.

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Digital Ad Revenue Up 20% to $88 Billion in 2017; Mobile Video at $7 Billion Bests Desktop

May 15th, 2018 by

While some holdouts still believe digital is a passing fad, the latest digital advertising figures would seem to put such arguments to rest. In addition, media consumption figures may surprise you. Print isn’t dead yet.

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The Week in PR

May 15th, 2018 by

A weekly roundup of news, trends and personnel moves in communications and marketing. This week’s stories include unusual times in journalism as exemplified by Univision, Gizmodo, Deadspin, Splinter, the NY Times and the Denver Post; and more tight-lipped treatment from Nike as more senior executives are jettisoned, including a senior female.

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In Spain It’s Good to Be the King, Particularly When ‘Have It Your Way’ Means a Free Whopper

May 15th, 2018 by

Burger King scotched its Have It Your Way slogan back in 2014, but it still urges customers to personalize their burgers. That was part of the conception behind a recent campaign in Spain, where the brand’s Instagram account polled visitors to pick their favorite toppings in exchange for a free Whopper, customized with toppings from the survey. The effort turned out to taste good for both the brand and Instagram respondents.