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Shaffra Gray-Read, senior reputation manager for KFC (UK & Ireland), talked with PRNEWS about her interest in diversity & inclusion as well as her penchant for using data.

Target-audience penetration is key to a successful media relations strategy and the tactics that follow. Technology, research and insights provide detailed information about the audiences you need to reach and how to reach them.

Though it’s rare for companies and PR pros, especially those in the B2C space, to be without a digital PR or video effort, some communicators view digital PR as a storytelling supplement only. They add video, podcasts and other social media tools to the communication plan only after more traditional media relations elements are set.

Consumers today can choose from an endless assortment of brands to welcome into their daily lives. A preferred phone. A favorite soda. A dependable vehicle. A coveted sneaker. But what allows a brand to become so omnipresent? How does it get to a point where consumers feel affection for a commodity? Some folks love their morning Starbucks coffee. Others have a bad day if their preferred shampoo runs out. What goes on behind the scenes to manifest an iron-clad brand loyalty?

Social engagement around mask mandates peaked several times this year. Content mentioning mask mandates generated nearly 24 million consumer actions this year, with more than one-third (7.7 million) occurring between 7/26/21 and 8/25/21,

At PRSA, September is Ethics Month, a time when we specifically focus on and celebrate our Code of Ethics, which is at the heart of what we believe in as communicators as well as how we practice our craft every day.

In late July Kia Canada launched its EV6 crossover with a press event featuring Canadian singer/songwriter Fefe Dobson. The car’s battery powered the electric guitar of Dobson’s guitarist. Our curiosity led to a conversation with Michael Kopke, marketing chief, Kia Canada.

A new joint study from PRNEWS and IPR takes a comprehensive look at the perceptions, roles, structures and future of communication.

Based on these data, press release distribution services should consider closing shop. Purely as a pitching tool, the mass-distributed press release may have lost its relevance for communication professionals. That said, press release wires still offer benefits to media relations pros. And several new wrinkles may surprise you.

We asked PR professors about trends in education for the approaching academic year. Where do students need instruction most? What skills or knowledge do they hope their charges gain before heading into the business world? We inquired of PR pros about skills/talents they seek most in young candidates. What areas require on-the-job training, which, during COVID-19, has been done remotely?