After a wave of negative press followed Royal Caribbean’s decision return to its long-visited Haitian port just days after the massive earthquake struck the island in January, the cruise company was able to turn the course of the coverage with consistent messaging.
Media Relations Case Studies
Case Study: Beverage Org Capitalizes on Obama’s Beer Summit to Launch Frothy Press Release Against an Old FoeOctober 11th, 2010 by PR News
A national beverage trade group finds that a national event is the perfect time to point out a rival’s inconsistencies.
Case Study: Plump Up the Volume: PR Injects Potent Media Outreach Into Campaign to Expose ‘Unnatural’ Poultry PracticeSeptember 27th, 2010 by PR News
To help protect Foster Farms’ Natural product line, Fineman PR plays up the "plumping" of chicken with salt water by competitors.
Case Study: Grasshopper’s Multi-Sensory Campaign Grows by Leaps And Bounds, Creating Big Buzz Around RebrandingSeptember 20th, 2010 by PR News
Chocolate-covered grasshoppers and a video on entrepreneurship were two of the key components in the Grasshopper Group’s rebranding effort.
Case Study: Fitness Mag Integrates Editorial Messages With Live Events, Boosting Brand Awareness and SponsorshipsAugust 30th, 2010 by PR News
Fitness magazine Shape rebooted its brand for summer with a Bikini Body Tour and outreach campaign.
Case Study: When in Gnome: Integrated Campaign Follows Travelocity Figurehead on a Cross-Country AdventureAugust 23rd, 2010 by PR News
Travelocity fights the recession travel blues with a clever campaign that pits travel destinations against one another.
Case Study: PR in Iraq: Army Corps of Engineers Builds Schools, Goodwill—and Gets ‘Scooped’ by the EnemyAugust 16th, 2010 by PR News
The U.S. Army Corps of Engineers tailored outreach to the Iraqi people about its mission with the aim to educate the community and protect its staff with the help of public affairs specialists.
Case Study: PR Drives Top-Tier Media Coverage and High Public Awareness of Ford’s Theatre RenovationAugust 9th, 2010 by PR News
The renovation of Ford’s Theatre in Washington, D.C., offered theater management a unique opportunity to reposition the historic landmark as something more than just the place where Abraham Lincoln got shot.
Case Study: FEMA’s Flood Insurance Program Awareness Campaign Keeps Agents Connected and Customers CoveredJuly 26th, 2010 by PR News
To counter the public’s belief that flood insurance was largely unneccessary, the Federal Emergency Management Agency and Ogilvy PR created the FloodSmart campaign, designed to communicate flood risk and insurance options.
Case Study: PR Outreach Helps Drive Utility Company’s Ambitious Energy Reduction Campaign—With Electrifying ResultsJuly 19th, 2010 by PR News
To promote the use of CFL bulbs among its customers, Puget Sound Energy engineered a fully integrated marketing/communications campaign the rocked the northwest–not bad for conservative utility outfit.