Media Relations Case Studies


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CaseStudy: Hyperactive Story Mining and Aggressive Media Relations Drive General Motors’ Brand Resurgence

Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009. | MORE »

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Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry Media

While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results. | MORE »

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Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry Media

While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results. | MORE »

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Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender Competition

Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s. | MORE »

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Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender Competition

Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s. | MORE »

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Case Study: Olympian PR Effort Helps Those With Chronic Medical Malady Find Their Way to the Nearest Powder Room

Astellas Pharma Canada’s Powder Room initiative leveraged a tie-in to the Olympic Winter Games to raise awareness of overactive bladder (OAB) and provide sufferers with valuable information. | MORE »

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Case Study: Olympian PR Effort Helps Those With Chronic Medical Malady Find Their Way to the Nearest Powder Room

Astellas Pharma Canada’s Powder Room initiative leveraged a tie-in to the Olympic Winter Games to raise awareness of overactive bladder (OAB) and provide sufferers with valuable information. | MORE »

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Case Study: PR Event With Scientific and Culinary Flavors Leaves Attendees With a Good MSG Taste in Their Mouths

"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations. | MORE »

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Case Study: PR Event With Scientific and Culinary Flavors Leaves Attendees With a Good MSG Taste in Their Mouths

"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations. | MORE »

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Case Study: Transparency and Proactive PR Create a Viable Lifeline for a LGBTQ Health Center in Crisis

Rocked by financial mismanagement and subsequent loss of trust in the community, Howard Brown Health Center needed a comeback, and quick. | MORE »

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