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Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009.
While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results.
While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results.
Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.
Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.
Astellas Pharma Canada’s Powder Room initiative leveraged a tie-in to the Olympic Winter Games to raise awareness of overactive bladder (OAB) and provide sufferers with valuable information.
Astellas Pharma Canada’s Powder Room initiative leveraged a tie-in to the Olympic Winter Games to raise awareness of overactive bladder (OAB) and provide sufferers with valuable information.
"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations.
"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations.
Rocked by financial mismanagement and subsequent loss of trust in the community, Howard Brown Health Center needed a comeback, and quick.
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