Media Relations Case Studies

Case Study: Working Without a Cuteness Factor, Smithsonian Turns to Fun, Froggy Tactics in Amphibian Conservation Efforts

October 24th, 2011 by

It’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs.

Case Study: Working Without a Cuteness Factor, Smithsonian Turns to Fun, Froggy Tactics in Amphibian Conservation Efforts

October 24th, 2011 by

It’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs.

CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show

October 17th, 2011 by

Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation.

CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show

October 17th, 2011 by

Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation.

Case Study: Two-Scooped Media Effort and Co-Pitch Partnership Produce Sweet Tax Day Returns for Ice Creamery

October 10th, 2011 by

Ogilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways.

Case Study: Two-Scooped Media Effort and Co-Pitch Partnership Produce Sweet Tax Day Returns for Ice Creamery

October 10th, 2011 by

Ogilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways.

Case Study: Have a Million Minutes to Give? Northwestern Mutual Employees Did, as a PR-Rich Going-Away Gift for a CEO

October 3rd, 2011 by

To mark its longtime CEO’s retirement, Northwestern Mutual’s communications team blended employee comms, internal relations and CSR together for what resulted in a PR bonanza.

CaseStudy: Hyperactive Story Mining and Aggressive Media Relations Drive General Motors’ Brand Resurgence

September 26th, 2011 by

Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009.

CaseStudy: Hyperactive Story Mining and Aggressive Media Relations Drive General Motors’ Brand Resurgence

September 26th, 2011 by

Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009.

Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry Media

August 29th, 2011 by

While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results.