Company: Society of Actuaries Agency: GolinHarris Timeframe: April 2006-present Much conjecture has been put forth about which industries stand to make bank off the financial hardships of others—foreclosure attorneys, generic food brands, default mortgage services,… Continued
Media Relations Case Studies
Case Study: Extensive Media Relations Effort Makes Wreath Campaign at Arlington National Cemetery a SuccessMarch 5th, 2012 by Bill Miltenberg
A series of targeted press releases and a direct mail piece helped drive top-tier media national coverage of Wreaths Across America’s campaign.
Case Study: Influencer Communications and Content Creation Make Pinehurst No. 2’s Restoration Campaign a Hole-in-OneFebruary 27th, 2012 by Bill Miltenberg
Pinehurst Resort’s No. 2 golf course went through much-needed physical and PR makeovers, resulting in a bunker full of media coverage and an uptick in resort bookings.