Media Relations Case Studies

Rebranding One of the Oldest Professions: How PR Made Actuaries Relevant to the Modern Corporation

August 26th, 2009 by

Company: Society of Actuaries Agency: GolinHarris Timeframe: April 2006-present Much conjecture has been put forth about which industries stand to make bank off the financial hardships of others—foreclosure attorneys, generic food brands, default mortgage services,… Continued

Case Study: Extensive Media Relations Effort Makes Wreath Campaign at Arlington National Cemetery a Success

March 5th, 2012 by

A series of targeted press releases and a direct mail piece helped drive top-tier media national coverage of Wreaths Across America’s campaign.

Case Study: Influencer Communications and Content Creation Make Pinehurst No. 2’s Restoration Campaign a Hole-in-One

February 27th, 2012 by

Pinehurst Resort’s No. 2 golf course went through much-needed physical and PR makeovers, resulting in a bunker full of media coverage and an uptick in resort bookings.