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To promote the use of CFL bulbs among its customers, Puget Sound Energy engineered a fully integrated marketing/communications campaign the rocked the northwest–not bad for conservative utility outfit.
Unfortunate comments by Zoo New England’s CEO over zoo budget cuts by the state created a nationwide stir that required quick action by PR agency Rasky Baerlein.
Office supply chain looks to raise awareness of its "Buy green, be green and sell green" among the media and other stakeholders.
PR agency Cercone Brown’s "Least Wasteful Cities" campaign helped successfully turn a negative rep into a positive one for sports water bottle maker Nalgene.
PR agency Ritz Communications ran a targeted media campaign for medical vendor IT services company Emmi Solutions through arranging and pitching bylined articles written by client champions.
Ever since Verizon launched FiOS TV in Keller, Texas, in September 2005, the company’s ultimate goal had been to roll out the all-fiber-optics video service in the major cities in its service area, particularly in New York.
After hearing firsthand accounts of the dangers posed by distracted driving from customers and colleagues, Nationwide Insurance became the first insurance company to take on the issue when it launched its campaign to educate consumers on the risks posed by Driving While Distracted (DWD) and encourage Americans to adopt safer driving habits in order to protect lives on the road.
To increase awareness about pets in shelters, the Helen Woodward Animal Center (HWAC) teamed up with Procter & Gamble Pet Care’s flagship Iams brand over 10 years ago to launch Iams Home 4 the Holidays (IH4TH), a global pet adoption initiative.
As a sponsor of landmark restaurant menu-labeling legislation (Senate Bill 1420), the California Center for Public Health Advocacy (CCPHA) enlisted the services of Bay Area-based Brown-Miller Communications to increase public understanding of and support for the nation’s first statewide menu-labeling law.
Over the past few years, the two major healthcare systems serving Dayton, Ohio, and surrounding areas have negotiated marketing partnership agreements with 10 local schools to provide athletic trainers for student sports programs and for naming rights of various school buildings and sports complexes.
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