Media Relations Case Studies

5 New Technologies to Spice Up Your PR Mix

April 1st, 2013 by

Harnessing the power of technology properly should allow it to help us with our job, rather than overwhelm us.

Meme-Jacking: A Resourceful Way To Create Arresting Brand Campaigns

March 18th, 2013 by

Memes: The term may be lost on PR professionals who are not attuned to pop culture or surfing YouTube. No, memes aren’t those silent street performers, nor is the word pronounced mem eees —as one PR News

Case Study: APCO, Airlines for America Stave Off Federal Tax Initiative With High-Flying Education, Lobbying and Media Campaign

January 7th, 2013 by

To voice opposition to a proposed airline tax, A4A needed to educate members of Congress and mobilize airline employees and consumers about the implications of these proposed taxes, and quickly.

CaseStudy: Hill+Knowlton Strategies Drives Ford Motor Company’s Massive CES Campaign for Auto Technology Dominance

December 3rd, 2012 by

A sweeping media relations campaign, including aggressive pitching of Ford’s leadership, helped steal the show in Las Vegas.

Case Study: Ogilvy PR Executes a Fashion Show Makeover to Refresh Iconic 10-Year-Old Heart Health Campaign

November 19th, 2012 by

New celebrities and partnerships—plus an exciting new venue—helped drive The Heart Truth’s Red Dress fashion show to the most media impressions in its history: nearly 2 billion.

CaseStudy: Bounty’s Valentine to Teachers Results in Spotless Classrooms and Improved Learning Environments

October 29th, 2012 by

The venerable P&G brand engineered a community outreach campaign that brought together 25,000 volunteers and 430,000 students.

Case Study: Robust Research, Measurement Proves PR’s Worth in Spurring Action During Medicare/Medicaid Enrollment

September 24th, 2012 by

By linking pre- and post-campaign survey data with comprehensive media analysis, earned media was found to have more of an impact on the success of the Centers for Medicare and Medicaid’s Open Enrollment period than paid media.

Case Study: Robust Research, Measurement Proves PR’s Worth in Spurring Action During Medicare/Medicaid Enrollment

September 24th, 2012 by

By linking pre- and post-campaign survey data with comprehensive media analysis, earned media was found to have more of an impact on the success of the Centers for Medicare and Medicaid’s Open Enrollment period than paid media.

Case Study: Neo-Classic PR Stunt Parodies New York Art Museums, Driving Awareness of Conan’s Return to the Big Apple

September 10th, 2012 by

For communications pros, comedy is serious business. Just ask the PR/marketing team that engineered the New York Museum of Conan Art.

Case Study: Neo-Classic PR Stunt Parodies New York Art Museums, Driving Awareness of Conan’s Return to the Big Apple

September 10th, 2012 by

For communications pros, comedy is serious business. Just ask the PR/marketing team that engineered the New York Museum of Conan Art.