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Harnessing the power of technology properly should allow it to help us with our job, rather than overwhelm us.
Memes: The term may be lost on PR professionals who are not attuned to pop culture or surfing YouTube. No, memes aren’t those silent street performers, nor is the word pronounced mem eees —as one PR News
To voice opposition to a proposed airline tax, A4A needed to educate members of Congress and mobilize airline employees and consumers about the implications of these proposed taxes, and quickly.
A sweeping media relations campaign, including aggressive pitching of Ford’s leadership, helped steal the show in Las Vegas.
New celebrities and partnerships—plus an exciting new venue—helped drive The Heart Truth’s Red Dress fashion show to the most media impressions in its history: nearly 2 billion.
The venerable P&G brand engineered a community outreach campaign that brought together 25,000 volunteers and 430,000 students.
By linking pre- and post-campaign survey data with comprehensive media analysis, earned media was found to have more of an impact on the success of the Centers for Medicare and Medicaid’s Open Enrollment period than paid media.
By linking pre- and post-campaign survey data with comprehensive media analysis, earned media was found to have more of an impact on the success of the Centers for Medicare and Medicaid’s Open Enrollment period than paid media.
For communications pros, comedy is serious business. Just ask the PR/marketing team that engineered the New York Museum of Conan Art.
For communications pros, comedy is serious business. Just ask the PR/marketing team that engineered the New York Museum of Conan Art.
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