Latest Posts


American Airlines Takes Express Lane to Apology After Passenger Confrontation

April 24th, 2017 by

Two weeks after United’s reputation, and stock price, took a hit after airline security forcibly removed Dr. David Dao from a flight, it was American’s turn to deal with a passenger crisis. On April 21, a young mother was reduced to tears during an argument with attendants. The incident—which included a fellow passenger nearly getting into a physical altercation with an attendant—was captured on video and quickly went viral. But unlike United’s response, American quickly apologized, suspended the attendant and didn’t blame the victim.

this is happy, happy family, platinum pr award winner

Platinum PR Award Winner Happy Family, One Year (and a Million Views) Later

April 21st, 2017 by

Each fall, PR News recognizes the best and most innovative marketing, communications and PR campaigns of the last year with its Platinum PR Awards program. The winners of awards in categories like best Social Media Campaign, Blog, Annual Report and many more have gone on to launch even more successful campaigns in following years. Some Platinum PR Award winners, like Happy Family, have taken successful campaigns and repurposed them as evergreen content.


Five Steps to the Perfect PR Measurement Dashboard

April 21st, 2017 by

How do you create the perfect dashboard? Does such a thing exist? And if so, will it change your life as a communicator? Probably not, Katie Paine of Paine Publishing and Johna Burke of BurrellesLuce say during PR News’ Measurement Conference in Washington, D.C. Dashboards can make your life easier and should, but they’re not the silver bullets of PR. The human element and the insights you can glean from dashboard are far more important, they say.

bill o'reilly

Fox Takes Business-First Stance in Messaging About O’Reilly’s Departure

April 20th, 2017 by

Twenty-six words. That’s all it took for 21st Century Fox to announce star host Bill O’Reilly’s departure from Fox News on April 19: “After a thorough and careful review of the allegations, the company and Bill O’Reilly have agreed that Bill O’Reilly will not be returning to the Fox News Channel.”


5 Steps to Take Before Spending on Facebook

April 20th, 2017 by

If you have more money than you know what to do with, you’re luckier than most of us, and you might be unconcerned about throwing your wealth around willy-nilly. For the rest of us, we want to know that we’re getting a solid return on our investment when it comes to paid social before we commit any cash. The first step to this is knowing your brand’s audience and where you’re already engaging them. Answering these ten questions will ensure you’re targeting the right audience for your brand and using your budget effectively.


Social Shake-Up Attendees Mostly Use Facebook & Twitter, But Are Concerned About What’s Next

April 19th, 2017 by

We recently surveyed attendees for the upcoming Social Shake-Up, asking them a couple of basic questions: which social media platform is their main focus in their work life, and what do they want to learn about most at the Shake-Up. Judging by the responses to the first question, the past—in the form of relatively ancient social media platforms—has a pretty firm grip on the professional communicators who responded to the survey.


How Mars Electrified Uncle Ben’s and Whiskas Through Content Marketing

April 19th, 2017 by

Rob Rakowitz, the global director of media at Mars, has done some compelling content marketing for varied consumer brands like Snickers, the cat food Whiskas and Uncle Ben’s. So what can the man from Mars tell us about his content marketing strategy? Well, among other things, “keep it simple.” In his view, the more you can simplify your vision, the better an idea travels. Gone are the days when you could just throw everything at the wall and see what sticks. Instead, marketers need a targeted approach informed by data, and they need to set a simple goal.


How to Use a Content Plan During a Crisis

April 18th, 2017 by

Communicators know one word that can shake up an organization is crisis. But have you pondered how you would deal with such a situation if you were to ever face it? Survey after survey indicate most firms lack a solid crisis plan and fewer practice crisis scenarios regularly. In this digitized world, a well-worded press release is no longer enough to pacify your audience. Here are a few tips to help you use content to control a crisis.


6 Tips for Keeping Your Company’s Social Media Accounts Secure

April 18th, 2017 by

Social media sites are popular targets when it comes to hacking. Just last month, hackers managed to access the Twitter account for McDonald’s and send out a derogatory post aimed at President Trump. But McDonald’s is a well established, multinational brand and they could gain control of their account quickly. Could your business do the same? Here are six steps to help keep your company’s social media accounts secure.


How to Assess Stakeholder Attitudes About Change

April 17th, 2017 by

In this second of a three-part series about the PR pro’s role in communicating change, the author discusses how to assess what attitudes your stakeholders have regarding change. This is easier said than done as attitudes likely will differ between groups of stakeholders, regions and professions. Owing to its importance and sensitivity, change requires communication that is multi-dimensional. This is a time for two-way communication.