Latest Posts

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How You Can Elevate Your Brand and Maximize Coverage

July 21st, 2017 by

Getting your brand covered in the media is great. Unfortunately, from a brand awareness perspective, it’s merely the appetizer in a far larger PR meal. After that first story has bought you some media interest, it’s time to use every tool at your disposal to get even more coverage and name recognition for your brand. This can be done with both social and traditional media tools.

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LinkedIn Shares What Its New Video Feature Means for Communicators

July 21st, 2017 by

It may be a little late to the party, but with its upcoming native video feature, LinkedIn is poised to provide brand communicators with a new way to capture attention on the platform. PR News asked Tatiana De Almeida, a member of LinkedIn’s corporate communications team, about LinkedIn video’s likely applications for professional communicators, how to measure its success and how it’s unique among video features on other social platforms.

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Stop Worrying and Learn to Love the Chatbot

July 20th, 2017 by

More and more, users prefer a conversation to web browsing for their shopping and customer service needs. But for brands with large audiences, responding to each comment personally can be a nigh-impossible task. Enter the chatbot, a technology that’s rapidly coming into its own and turning into a valuable communications asset.

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How to Get the Most Out of Every Facebook Ad Dollar

July 20th, 2017 by

Communicators know that paid Facebook ads are a requirement, not a luxury. But that doesn’t mean your brand will be buried unless you spend like Coca-Cola. Even a small budget can have a big impact, but you need to start with specific goals, said Michael Lamp, senior vice president of social and digital media at Hunter Public Relations, at PR News’ Facebook Boot Camp July 20 in New York.

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Mayweather vs. McGregor: A Promoter’s Dream

July 19th, 2017 by

Communicators spend many of their waking hours thinking of creative ways to break through the clutter and get their messages heard. For a few, this concern makes an appearance during their dreams, too. This likely is not the case with communicators and marketers who have the pleasure of promoting the match between undefeated, un-retired boxing champ Floyd Mayweather Jr., and mixed martial arts king Conor McGregor.

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How to Generate Content for Your Brand’s Burgeoning Podcast

July 19th, 2017 by

Your organization finally has taken the plunge into podcasting. You’ve chosen a host, show title and theme music—you have the right equipment, too. Congratulations, but you’ve only just begun. If you expect to release a podcast weekly, biweekly or monthly, where can you find content on a regular basis? Think like a journalist and use your eyes and ears with the following three possibilities.

Delta Airlines

Delta Drops the Usual Customer Care Persona on Twitter—and Coulter Tweets On

July 18th, 2017 by

Delta Air Lines jettisoned the bland, cheery persona employed typically by social customer care representatives in favor of stoic sarcasm in two now-notorious Twitter replies to author and political commentator Ann Coulter. Execs may have felt like heroes for an hour or two—now they just have to deal with the full-on conflict.

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50 Game-Changers of PR: James F. Haggerty

July 18th, 2017 by

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at game-changer James Haggerty, a trailblazer of litigation PR. Haggerty’s 2003 book “In the Court of Public Opinion: Winning Your Case With Public Relations” earned praise as a landmark study, and through his work with clients ranging from Fortune 500 companies to individual plaintiffs, he established litigation communications on the world stage.

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3 Live Videos Where Nothing Happened—and It Was a Hit for the Brand

July 17th, 2017 by

One of the most successful kinds of live stream videos is when the audience is waiting for something, some kind of countdown. Counterintuitively, nothing much is happening in these videos for most of the time; the audience is simply anticipating something happening. But the real action can be in the discussion around what’s on camera, not what’s actually on camera.

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Reebok Sees Narrative-Changing ‘Opportunity’ in Trump’s ‘Good Shape’ Remark

July 17th, 2017 by

Reebok’s Twitter account took a satirical streak July 14 when it mocked President Trump’s comment to France’s first lady Brigitte Macron that she’s “in such good physical shape…beautiful.” The post has since gone viral, with more than 46,000 retweets and nearly 79,000 likes as of this morning. The tweet is a rare example of a big consumer brand challenging President Trump on his favorite social media platform. “We saw this as an opportunity—as a learning moment,” says Inga Stenta, senior director of brand management at Reebok.