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Why Thought Leadership is Key for Impact Companies

March 15th, 2023 by

Driven by a commitment to deliver social and environmental benefits, impact companies often have complex technologies or business models that directly challenge received wisdom.

How PR Can Lead by Example to Promote Workplace Wellness for Mental Health

March 14th, 2023 by

The topic of mental health transcends politics…and how it should be addressed needs to be normalized.

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How Your Brand’s Digital Accessibility Can Impact its Reputation

March 14th, 2023 by

In this brief Q&A, we caught up with Matisse Hamel-Nelis, VP of Communications, AbleDocs to discuss how a brand’s digital accessibility can impact its reputation.

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How to Level with Clients in Crisis

March 13th, 2023 by

Our author points to some traditional crisis response tactics that he believes no longer work, and provides alternative advice for clients in crisis.

How Boston’s TD Garden Fits into a Bank’s Corporate Narrative

March 13th, 2023 by

In addition to extending naming rights to Boston’s Garden, TD Bank has committed more than $15 million in community programming. PRNEWS recently spoke to John Pluhowski, Chief Communications Officer for Corporate & Public Affairs at TD Bank, about the deal and how it fits into the bank’s larger corporate narrative.

PR Roundup: Adidas Considers Product, Walgreens Faces Backlash and International Women’s Day Passes

March 9th, 2023 by

This week, we take a look at how some major company news can impact brand reputation. Plus, were this year’s campaigns for International Women’s Day a hit or miss?

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Considerations for Launching a Specialty Practice

March 9th, 2023 by

One way many agencies continue to foster growth is through the launch of specialty practices. Feeling the push to diversify? PRNEWS talked to agencies who have done so successfully and provided advice on how and when to launch a specialty practice. 

Tina Kozak on PRNEWS Live

[VIDEO] PRNEWS Live Discusses Women’s Paths to Leadership on International Women’s Day

March 8th, 2023 by

PRNEWS Live welcomed Tina Kozak, the first woman CEO of Franco, in its 59-year history, to discuss women in PR leadership on International Women’s Day. 

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Amid Economic Uncertainty, Brands Must Keep DEI Budgets Top of Mind

March 8th, 2023 by

Cutting back on DEI budgets will not provide significant cost savings during economic uncertainty. For most companies, DEI budgets pale in comparison to other departments. Instead, our author provides other cost-savings measures.

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With New Chair, PRSA Continues Focus on Ethics, DEI

March 7th, 2023 by

In this Q&A, we asked Michelle Egan, PRSA’s new chair, about member concerns around chatGPT, the priority PRSA places on ethics, and the steps PRSA has taken to diversify its membership and the industry.