Latest Posts

shutterstock_495738181 (1)

Snapchat Adds @Mentions Tagging, Stepping Up Rivalry With Instagram

March 9th, 2018 by

Considering that Snapchat now shares analytics and insights with its network of influencers, its addition of “mentions” feels like another feature that will allow the platform to function as a serious tool for communicators. And considering that the company laid off over 120 engineers this week, it’s possible that the company might be content to continue beefing up its interface with innovations that already exist elsewhere.


What AI in the Newsroom Means for Media Relations Pros

March 9th, 2018 by

A plethora of industries is applying data and AI to their work, including journalism. This means media relations professionals need to adjust. FleishmanHillard’s Ephraim Cohen provides a series of takeaways from a recent panel of journalists discussing this topic. He argues media relations professionals will need to change the way they do certain things, though other aspects of their job will remain the same.


A 3-Step Plan to Get C-Suite Buy-In for Your PR Metrics

March 8th, 2018 by

For Kieran Fagan, vice president of communications at Aetna, successfully communicating and using key performance indicators across a business relies on a unique combination of training, transparency and planning. Fagan, who will be speaking at PR News’ Measurement Conference April 16-18 in Philadelphia, shares three steps to leveraging KPIs internally.

Film Keynote: Jill Soloway

Not Going to SXSW? Here Are 5 Live-Streamed Sessions You Need to Follow

March 8th, 2018 by

The annual South by Southwest (SXSW) conference—a week-long spectacle filled with experiential marketing stunts and immersive brand experiences that’s equal parts technology, education and entertainment—always offers plenty of style and substance for professional communicators. For those unable to attend, here are five fascinating live-streamed interviews and sessions that communicators will want to catch.

Next Gen

What Next-Gen Communicators Look Like From Senior Leaders’ POV

March 7th, 2018 by

According to PR News’ 2018 Salary Survey, the most important skills for advancement in communications are written communications, media relations and content creation. Way down on the list, at No. 8, is measurement/data analysis skills. A roundtable conversation with 14 senior communications pros painted a different picture.


A Few Common Writing Mistakes You’re Probably Still Making

March 6th, 2018 by

Strong writing skills can supercharge your brand’s message and propel your own professional growth. After all, the best way to influence anyone is a story well told. Yet, many communicators undermine their brand’s message—and their own credibility—by stumbling over some common but easily avoidable linguistic hurdles. Here are three common errors to keep in mind before you hit the send button.


6 Tips for Brand-Building Influencer Takeovers

March 6th, 2018 by

Letting a social media influencer temporarily take over your brand’s accounts can be a great tactic to bring in new followers and engage with your audience in an authentic way. But there are some important tricks of the trade to keep in mind.


PR News Survey: Communicators Largely Satisfied With Salaries; 75% Got Raises in 2017

March 6th, 2018 by

Is the glass half full for communicators? The just-released PR News Salary Survey of some 900 communicators shows PR pros seem to be a satisfied group in terms of the money they make for the work they do. Base salaries best the average for American professionals and raises are rewarded often, although most are modest. On the other hand, more than a few communicators told us they weren’t completely satisfied with their salary. Finding the right balance of salary, bonuses, soft benefits and intangibles to recruit and retain the most talented staffers is an issue that adept communications leaders will continue to address.


Marriott’s Firing of Social Media Employee Highlights China’s Sway Over Global Brands

March 5th, 2018 by

In the fast-paced world of social media, careers can be made or broken in the blink of an eye—sometimes even the click of a button. The latter is the case with former Marriott social media employee Roy Jones, who has been fired for liking a Jan. 9 tweet by a group called Friends of Tibet, which drew the ire of the Chinese government and its supporters on social media.


3 Ways Oscars Influencers Echoed Activism Beyond Hollywood

March 5th, 2018 by

At the Oscars, celebrity influences spoke out as conscious, mindful advocates instead of talking heads. Some of the most significant moments include the snubbing of Ryan Seacrest, a passionate advocation for dreamers and the suggestion of a rider that would make inclusion in productions a requirement. These tactics have implications that reverberate for beyond the Hollywood Hills.