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live video

7 Must-Haves for Live Video From Airbnb, UN Foundation and GoDaddy

December 8th, 2017 by

Stacey DePolo, social media manager at GoDaddy, Claire Baumann, head of public affairs and digital marketing and senior editor at the UN Foundation and Jasmine Atherton, head of social, Americas, at Airbnb share their insights into producing effective live videos.

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How to Create Compelling Content Without Breaking the Bank

December 7th, 2017 by

You don’t need a seven-figure budget—or six, or even five for that matter—to produce images, infographics and videos that pack a punch, said panelists at the PR News Media Relations Conference held Dec. 7 at the historic National Press Club in Washington, D.C.

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3 Ways to Craft a Video Strategy Before You Shoot

December 6th, 2017 by

We’ve all seen a powerful video that makes us laugh, cry or take action in some way. But communicators must be able to craft video content that is both compelling and likely to drive business results—a common requirement from senior leaders before they approve a video budget. “There’s a lot of work that needs to be done before you hit the ‘record’ button,” said Suhki Sahni, director of communications and consumer PR and Chris White, managing editor of content strategy at Capital One. Both spoke as part of PR News’ Video Boot Camp at the National Press Club in Washington, D.C.

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2017 PR People Award Winners Announced by PR News

December 5th, 2017 by

An all-star lineup of communicators who routinely go above and beyond the call of duty were honored at the 2017 PR People Awards Luncheon, held Dec. 5 at the historic National Press Club in Washington, D.C. When accepting their awards, many of them expressed the need to be humble, to be receptive to new ideas and ultimately, to be an active listener, as the keys to their success.

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Baker-Masson, Bolton, Hernandez-Blades, Rafferty, Schaffer Inducted in the PR Hall of Fame

December 5th, 2017 by

Five communications veterans were inducted into the PR Hall of Fame at PR News’ 2017 PR People Awards luncheon on Dec. 5 at the historic National Press Club in Washington, D.C. Entry into the PR Hall of Fame is PR News’ highest honor: Inductees are PR professionals who have played longtime leadership roles, serving as sources of inspiration within and beyond the workplace, and helping to redefine and expand the roles communicators play.

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Best and Brightest: Rising PR Stars Honored by PR News

December 5th, 2017 by

In a profession that demands new skills for an ever-expanding set of digital and analytics tools, the next generation of communicators will be need to be equal parts storyteller and data scientist. And both of those sides were on full display as a fresh class of young communicators were honored as Rising Stars at the PR News’ 2017 PR People Awards Luncheon on Dec. 5 at the historic National Press Club in Washington, D.C.

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72% of Senior PR Pros Say They Have Good Data Only ‘Sometimes’

December 5th, 2017 by

There is profound uncertainty about the uses of data and of the value of the communications data that communicators share with senior leaders, according to a recent survey of communicators at the director level and, separately, at the VP level and above. The survey from PR News and PublicRelay, a media monitoring and ana­lytics firm, looks at the day-to-day role of measurement and media analysis.

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Facebook Launches ‘Messenger Kids’ for Children Under 13

December 4th, 2017 by

Launching Dec. 4 on iOS in the U.S., Messenger Kids is focused on kids 13 and under who want a fun way to communicate with friends or family. The number one concern, of course, is privacy and safety, and Facebook has done its research to ensure that this app will address everything parents are worried about.

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Three Easy Ways to Merge Organic and Paid Search

December 4th, 2017 by

With U.S. consumers spending up to 5 hours daily on mobile devices, social media usage patterns are a goldmine for marketers. Yet social media alone is not enough. Shoppers are more than their mobile Facebook or Twitter profiles. Other sources should be added to social media data, our author argues and provides 3 easy steps to augment consumer insights to create more data-driven, research-backed campaigns.

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Communicators Need to Find Their Voice to Better Define Their Value

December 4th, 2017 by

Communications executives have begun in earnest to make their way into boardrooms, C-suite meetings and the critical business conversations at their organizations. But the pace is not fast enough and the courage of their convictions not always on display. You could even say: “PR people need to get a spine.”