13 Questions That Will Help Align Communications and Marketing

October 18th, 2017 by

Integrating PR and marketing makes eminent sense, as we know. Getting the two groups to work together, however, is far easier said than done. The first step often is convening a meeting of the two teams. To prepare for such a session you can ramp up your knowledge of meeting tactics and etiquette. You might also want to come armed with a series of questions to spur creative thinking and to remind staff the customer should be at the center of your efforts.


6 Tips for Effective Meetings That Will Facilitate Integration of PR, Marketing and Sales

October 3rd, 2017 by

Integration of PR, sales and marketing remains a hot topic. Yet often integration seems to be more aspirational than actual. Egos, territoriality and budgets can get in the way. Moving beyond theoretical integration begins with meetings. Nikki Hotveidt of Dow Jones and the Wall St Journal provides tips for conducting silo-busting meetings.


How to Integrate Traditional and Social PR to Gain Media Coverage

August 1st, 2017 by

Dealing effectively with the news media always was a core PR skill. It’s been temporarily overshadowed as social media rises to one of PR’s top priorities. In fact social and traditional PR can and should work together. This article demonstrates how to use elements of both to gain media coverage.


CEOs See Chief Communicator’s Role Expanding Across the Enterprise

May 15th, 2017 by

Arthur W. Page Society president Roger Bolton argues that there has been a significant shift in CEOs’ perception of the value of corporate communications and the role of the chief communications officer (CCO). CEOs increasingly are relying on CCOs not just for occasional counsel and advice, but also as key leaders and contributors playing a critical role alongside other C-Suite members in creating and implementing company-wide strategy.

shake hands

How Vanguard Ties Traditional PR & Social Media Together Successfully

April 24th, 2017 by

At some brands, PR and social media are part of the same department. At others, the two mix as easily as oil and water, which is to say almost never. Allen Plummer of Vanguard argues, though, that PR and social media departments need each other to provide optimal return to a business. He provides useful lessons that Vanguard has learned as a result of integrating the two.


How Starbucks Creates Content and Integrates Social Media and Traditional PR and Why

April 3rd, 2017 by

Right or wrong, media is in the crosshairs. The White House targets the press regularly. Distrust of the press is rising, according to the Edelman Trust Barometer and journalists themselves feel the struggle to maintain the public trust, a new report from Cision says. With media in a precarious state, Starbucks’ SVP, global communications & international public affairs Corey duBrowa believes it’s important for brands to have an alternative and create content themselves. He discussed this during the Arthur W. Page Society’s New CCO podcast. In an in-depth interview with us after the podcast, we asked duBrowa about branded content, storytelling, integration and challenges ahead.


How CCOs at Aflac and The Home Depot Keep Integration of Digital, Traditional PR Top of Mind

March 27th, 2017 by

In both of the Arthur W. Page Society “New CCO” Podcasts she has hosted, Home Depot CCO Stacey Tank asks her guest a version of this unlimited resources question: “If you had an unlimited budget, what would you do differently?” In an interview after we had exclusive access to the second podcast, we decided to turn the tables on Tank, asking her the same question. In addition, we queried Tank and Aflac CCO Catherine Hernandez-Blades, Tank’s guest on the second podcast that will be available in mid-April, about a theme that runs throughout their session: how brands integrate digital and traditional communications.

How PR Can Use Content, Knowledge and Confidence to Boost Sales

February 13th, 2017 by

The author argues that PR pros can make small changes to the way they do business and as a result help their brand’s sales grow. PR can and should provide content to sales that will boost confidence and knowledge.