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Tip Sheet: Advise Your CEO to Take the Social Plunge

Research shows that the public is more receptive to a company whose CEO is on social media. So what’s taking your CEO so long? | MORE »

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Handle With Care: Communicating Social Media Metrics to Your Chief Executive

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business. | MORE »

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Confidence Game: Authenticity, Value Can Fight Consumer Jitters

Thanks to a still-slumping economy, consumer confidence is at an historical low, but through proven strategies, PR pros can overcome the gloom. | MORE »

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Tip Sheet: Three Tips to Fix Cross-Cultural Miscommunications

All the training in the universe can’t prepare you for miscommunications with international counterparts. | MORE »

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Tip Sheet: Three Tips to Fix Cross-Cultural Miscommunications

All the training in the universe can’t prepare you for miscommunications with international counterparts. | MORE »

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Charting the Industry: PR Opportunity in Teens’ Green Leanings

Teen interest in the environment is greater than ever—as good a reason as any for CSR communicators to tap this promising demographic. | MORE »

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Olympic Sponsors’ Inspiration Wins Gold at ‘Social Games’

While big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement. | MORE »

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Measuring Visibility, Engagement & Influence: Generate Metrics That Matter

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite. | MORE »

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Tip Sheet: Grilled About ROI? Ask About Value of Reputation

Recovery from a crisis depends on how well an organization changes, how well it communicates that change and how well-inoculated it was before the crisis began. | MORE »

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Tip Sheet: Grilled About ROI? Ask About Value of Reputation

Recovery from a crisis depends on how well an organization changes, how well it communicates that change and how well-inoculated it was before the crisis began. | MORE »

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