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Tip Sheet: Three Tips to Fix Cross-Cultural Miscommunications

All the training in the universe can’t prepare you for miscommunications with international counterparts. | MORE »

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Tip Sheet: Three Tips to Fix Cross-Cultural Miscommunications

All the training in the universe can’t prepare you for miscommunications with international counterparts. | MORE »

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Charting the Industry: PR Opportunity in Teens’ Green Leanings

Teen interest in the environment is greater than ever—as good a reason as any for CSR communicators to tap this promising demographic. | MORE »

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Olympic Sponsors’ Inspiration Wins Gold at ‘Social Games’

While big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement. | MORE »

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Measuring Visibility, Engagement & Influence: Generate Metrics That Matter

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite. | MORE »

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Tip Sheet: Grilled About ROI? Ask About Value of Reputation

Recovery from a crisis depends on how well an organization changes, how well it communicates that change and how well-inoculated it was before the crisis began. | MORE »

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Tip Sheet: Grilled About ROI? Ask About Value of Reputation

Recovery from a crisis depends on how well an organization changes, how well it communicates that change and how well-inoculated it was before the crisis began. | MORE »

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How to Defend Reputation With Keyword Research

Proper keyword research can help answer critical questions that will drive your online reputation strategy and vault you over competitors. | MORE »

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First Tactic to Use With a Hostile Audience: Acknowledge the Boos

Mitt Romney’s July 2012 speech at a NAACP convention begs the question: Can improvisational retorts be taught to leaders and spokespeople? The experts say yes, with training. | MORE »

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Timely, Measured Responses to Posts Result in the Tweet Smell of Success

Like it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts. | MORE »

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