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Thanks to the 24/7, social media-fueled PR environment, the pressures of PR have never been greater.
Top PR executives weigh in on their favorite summer business book reads, with the themes of organizational shifts, disruptive technologies and cultural changes as common denominators.
There’s something about being a published author that give instant credibility to the author. Here’s how to write and publish an eBook while repurposing the content for numerous other platforms.
While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business.
Thanks to a still-slumping economy, consumer confidence is at an historical low, but through proven strategies, PR pros can overcome the gloom.
All the training in the universe can’t prepare you for miscommunications with international counterparts.
All the training in the universe can’t prepare you for miscommunications with international counterparts.
Teen interest in the environment is greater than ever—as good a reason as any for CSR communicators to tap this promising demographic.
While big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.
The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.
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