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For Best PR Results, Follow the 3 O’s of Metrics: Outputs, Outtakes & Outcomes

Measurement shouldn’t be thought of as a performance review—rather a continuous effort to improve program performance. | MORE »

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Tip Sheet: How Strong Management Connects to Creativity

Makovsky + Company’s Matt Wolfrom describes how creating an inspiring workplace is an investment in client success. | MORE »

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Tip Sheet: How Strong Management Connects to Creativity

Makovsky + Company’s Matt Wolfrom describes how creating an inspiring workplace is an investment in client success. | MORE »

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Tip Sheet: Advise Your CEO to Take the Social Plunge

Research shows that the public is more receptive to a company whose CEO is on social media. So what’s taking your CEO so long? | MORE »

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Tip Sheet: Advise Your CEO to Take the Social Plunge

Research shows that the public is more receptive to a company whose CEO is on social media. So what’s taking your CEO so long? | MORE »

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PR Pressure Cooker: Balance, Boundaries Key in Handling Stress

Thanks to the 24/7, social media-fueled PR environment, the pressures of PR have never been greater. | MORE »

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B2B Communications: Business Books Inspire Professional and Personal Growth Among PR Pros

Top PR executives weigh in on their favorite summer business book reads, with the themes of organizational shifts, disruptive technologies and cultural changes as common denominators. | MORE »

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How to Gain Credibility—From Blog to eBook

There’s something about being a published author that give instant credibility to the author. Here’s how to write and publish an eBook while repurposing the content for numerous other platforms. | MORE »

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Handle With Care: Communicating Social Media Metrics to Your Chief Executive

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business. | MORE »

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Confidence Game: Authenticity, Value Can Fight Consumer Jitters

Thanks to a still-slumping economy, consumer confidence is at an historical low, but through proven strategies, PR pros can overcome the gloom. | MORE »

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