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Tip Sheet: The Mobile Mix—PR Outreach Anytime, Anywhere

In developing any PR program, it’s important to consider that your audience spends a great amount of time on a laptop, smart phone or tablet. | MORE »

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Tip Sheet: The Mobile Mix—PR Outreach Anytime, Anywhere

In developing any PR program, it’s important to consider that your audience spends a great amount of time on a laptop, smart phone or tablet. | MORE »

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Facebook’s $tock May Have Dipped, But Not Social Media’s Value to PR

From a business point of view, it’s been a rough time for some prominent social media companies—but don’t let that stop you from utilizing the platform as a PR tool. | MORE »

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For Best PR Results, Follow the 3 O’s of Metrics: Outputs, Outtakes & Outcomes

Measurement shouldn’t be thought of as a performance review—rather a continuous effort to improve program performance. | MORE »

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Tip Sheet: How Strong Management Connects to Creativity

Makovsky + Company’s Matt Wolfrom describes how creating an inspiring workplace is an investment in client success. | MORE »

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Tip Sheet: How Strong Management Connects to Creativity

Makovsky + Company’s Matt Wolfrom describes how creating an inspiring workplace is an investment in client success. | MORE »

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How to Gain Credibility—From Blog to eBook

There’s something about being a published author that give instant credibility to the author. Here’s how to write and publish an eBook while repurposing the content for numerous other platforms. | MORE »

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Tip Sheet: Advise Your CEO to Take the Social Plunge

Research shows that the public is more receptive to a company whose CEO is on social media. So what’s taking your CEO so long? | MORE »

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Tip Sheet: Advise Your CEO to Take the Social Plunge

Research shows that the public is more receptive to a company whose CEO is on social media. So what’s taking your CEO so long? | MORE »

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PR Pressure Cooker: Balance, Boundaries Key in Handling Stress

Thanks to the 24/7, social media-fueled PR environment, the pressures of PR have never been greater. | MORE »

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