How To

As an Information, Sales and Employment Tool, Don’t Sell Your ‘About’ Page Short

September 24th, 2012 by

The About page is more than just the facts about an organization: it establishes credibility and answers the site visitor’s question: "Do I want to interact with you?"

Give Back Component, Authenticity Keys To Reaching Powerful Millennials

September 17th, 2012 by

A generation actively engaged in consuming and influencing, Millennials prefer to align their buying power with causes.

Have Advance Crisis Knowledge? Better Use Your Time Wisely

September 17th, 2012 by

Most organizations and businesses are well aware of when a crisis is on the horizon. Some put their heads in the sand and hope no one notices, others face the problem head-on, planning for every contingency.

Management POV: Instilling Optimism to Build a Resilient Workforce

September 17th, 2012 by

Organizations whose teams build up their resilience can embed into their culture certain survival strategies, which help them ride out rougher business conditions.

B2B Communications: Avoid Major Roadblocks: Streamline the Search for a PR Agency Partner

September 10th, 2012 by

Experienced agency seekers give their insights into the sometimes complex B2B agency search process.

Diversity and Inclusion Must Be Communicated From the Inside-Out

September 10th, 2012 by

As incidents at the Republican National Convention showed, diversity may have come a long way but there is still much to be done.

Tip Sheet: PR’s Crystal Ball: Embracing Predictive Analytics

September 10th, 2012 by

For today’s PR professional, data-analytics skills must go hand-in-hand with non-linear creativity.

Tip Sheet: PR’s Crystal Ball: Embracing Predictive Analytics

September 10th, 2012 by

For today’s PR professional, data-analytics skills must go hand-in-hand with non-linear creativity.

Facebook’s $tock May Have Dipped, But Not Social Media’s Value to PR

August 27th, 2012 by

From a business point of view, it’s been a rough time for some prominent social media companies—but don’t let that stop you from utilizing the platform as a PR tool.

For Best PR Results, Follow the 3 O’s of Metrics: Outputs, Outtakes & Outcomes

August 27th, 2012 by

Measurement shouldn’t be thought of as a performance review—rather a continuous effort to improve program performance.