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Name-Calling: When Rebranding = Renaming, PR Takes the Lead

Early this month, Matsushita Electric Industrial president Fumio Ohtsubo made a major announcement to the business world: The 88-year-old Japanese electronics manufacturer was officially leaving behind the name of its founder and adopting that of … | MORE »

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How To…Coordinate Communications Around Nonprofit Efforts in 10 Steps

Nonprofit organizations often face the challenge of a big initiative supported by a small bankroll. While nonprofits come in all shapes and sizes, there is a general procedure for all nonprofit professionals can follow a … | MORE »

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Tip Sheet: What Research Can Teach Us About Crisis Communications

"Most major crises start with a bad idea." That from a slide used by Gary Sheffer, executive director of Communications & Public Affairs at General Electric. But how much of what we think we know … | MORE »

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Tip Sheet: Measurement Methods: You Think You Know, But You Have No Idea

Today, even though good communication is vital to every organization’s success, we still agonize over measuring the effectiveness of our programs. So, is your organization getting the most out of its communications dollars? The odds … | MORE »

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Launching and Communicating Successful CSR and Sustainability Strategies

Given how hot CSR and going green have become in the corporate mindset, communicating initiatives inspired by one or the other have become commonplace. Or, to quote Liz Gorman, vice president of corporate responsibility for … | MORE »

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How To…Conduct Successful Blogger Outreach

Organizations’ executives know that most of their biggest influencers have moved online in some capacity, raising the question: How can they be reached via effective integrated social media marketing? When faced with this challenge (especially … | MORE »

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How To…Identify And Differentiate Yourself From Your Competitors During Media Interviews

Picture this scenario: You’ve worked hard to get your company executive in front of a reporter, either in a print interview, a radio broadcast or a televised news segment. The questions so far have been … | MORE »

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The Ultimate How-To Guide: Search Engine Marketing

Web 2.0 – that is, the collective name of the services that let people collaborate and share information online – has given birth to an ornery, brilliant, sometimes-deceitful offspring: PR 2.0.

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