How To

Tip Sheet: And the Boss Should Listen to You…Because?

March 12th, 2012 by

If you want your ideas to resonate with your boss, first ask yourself: What’s in it for her or him?

Facebook’s New Timeline for Brands Means Deeper Engagement With Followers

March 5th, 2012 by

Here’s a primer on the new Facebook features that take awareness building and interacting with users to another level.

Tip Sheet: How to Choose a Monitoring & Measurement Firm

March 5th, 2012 by

Measurement expert Angela Jeffrey helps you clear a pathway through the maze of monitoring companies.

How to Design a Triage System for Social Media

March 5th, 2012 by

Making informed decisions on time and resource allocation for social media will lead to more PR success—and fewer headaches.

When Facing Today’s Media, Leaders Can’t Live on Hubris Alone

March 5th, 2012 by

Despite a regular stream of public gaffes, some leaders still resist formal media training. Here’s how to get them with the program.

Charting the Industry: Social Media Now a Fixture for Live Events

February 27th, 2012 by

Seamless social integration with live events builds anticipation before an event, deepens the event experience itself and extends the lifespan of an event beyond its calendar date.

PR Council Roundtable: Internal Communications, Social Media Cause Sleep Disorder Among Corporate PR Pros

February 27th, 2012 by

Members of the PR News Corporate PR Council discuss the PR issues that give them the most sleepless nights. Tops on the list: the unpredictability of social media.

Tip Sheet: A Cowboy’s Guide to Branding and Ethics

February 27th, 2012 by

Just like it is on the range, branding is all about distinguishing your territory and being true to yourself.

10 Points of Pinterest: ‘Inspiration Tool’ Has PR Pros Pining Away

February 27th, 2012 by

Here’s what you need to know to leverage the hottest social media platform around for your brand.

How to Leverage Pinterest for Public Relations

February 20th, 2012 by

Pinterest has grabbed the interest of PR pros, but not every brand should pin its hopes on the hot, new social platform.