How To

Under the Microscope: A New Regulatory Age Requires Increased Transparency

January 26th, 2009 by

It was his first full day on the job and already President Obama was making quite an impression. In the first of what will surely be many sweeping policy changes, he swiftly set firm limitations… Continued

It’s Not You, It’s Us: Communicating Layoffs & Other Internal Crises

January 26th, 2009 by

Last month, Jerry Yang rounded out his tenure as CEO of Yahoo with a mass memo to employees that announced 1,500 layoffs. It wasn’t the first e-mail of its kind to come from Yang, who… Continued

Tip Sheet: Hedge Fund Headaches: Best Practices for Communicating Through Economic Turmoil

January 19th, 2009 by

By Dan Simon According to the most recent research by Eurekahedge, the hedge fund industry shrank by as much as a fifth (or $350 billion) in 2008, with 90% of that decrease coming in the… Continued

Tip Sheet: New Year’s Resolution: Embrace Social Media

January 12th, 2009 by

By Chris Johnson This year, public relations professionals will have to revolutionize the way we approach and influence new media. The year of 2009 will be defined by our ability to adapt to new media… Continued

Key Performance Indicators: The Measurement Solution of the Future?

January 12th, 2009 by

When the economy tanks, everybody starts to scrutinize the advertising, public relations and marketing budgets–especially the chief financial officer. So what do you say when your CFO asks you to prove that public relations is… Continued

Mtg @ 2: Private Microblogs Make Internal Comms Short and Sweet

January 12th, 2009 by

It may have started as a curious ritual among teens, aided and abetted by their growing dependency on mobile phones and text messages, but the concept of communicating via micro-messages that pack a punch has… Continued

Tip Sheet: For PR Pros, Are Rules Made To Be Broken?

January 5th, 2009 by

By Courtney Barnes "Rules are for other people." That’s what my father told me just before Christmas, when I questioned the legitimacy of his prime curbside parking spot in front of a shopping center packed… Continued

How To…Improve ROI in a Tough Economy

January 5th, 2009 by

It’s an unfortunate reality of business: When the economy takes a turn for the worse, marketing, advertising and public relations are among the first budget items businesses cut. But in tough economic times, it’s more… Continued

Preparing Execs for the Always-On World of Social Media Training

January 5th, 2009 by

With the emergence of social media, executives have to be ready to face cameras and microphones at all times when they are in public. It is not enough to be prepared for a face-to-face interview… Continued

As Media Continues to Fragment, Communications Pros Take Note

January 5th, 2009 by

Funnyman Jay Leno’s recent announcement that he’s leaving his late-night throne for a prime-time spot on NBC has all media buzzing about the move’s larger implications. After all, it’s the first show of its kind… Continued