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Critical Care: Media Relations Tactics For Weathering Crises Big & Small

One would be hard-pressed to locate a business executive who could honestly remember a time when the media environment was as complex as it is today. Not only is there an ever-growing number of new … | MORE »

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Selling Up: Proving PR’s Worth To Senior Management

These days, it’s all about selling–selling a product or service to a customer, selling an idea to a client, selling yourself to a potential employer. For communications professionals, though, selling is old hat. PR’s rise … | MORE »

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How To…Choose the Best Media Mix & Resource Allocation for Your Organization

There is no one-size-fits-all approach to determining the best media mix for your organization, or to know precisely how to allocate resources for the best ROI. "If you tried to measure everything, you wouldn’t have … | MORE »

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Rock the Vote: Media Tactics to Pump Up Public Affairs Communications

Public affairs and media coverage go hand-in-hand, which inevitably leads to challenges for the communications executives behind the messages; after all, these campaigns are often chock-full of information that is highly regulated, contested, controversial and/or … | MORE »

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When 1+1≠2: Upgrading Media Analysis to See Beyond Face Value

Measuring the complete footprint of a company’s reputation in an exceedingly fragmented media environment is no easy task. However, thanks to emerging technologies and innovations within organizations across all industries, new media analysis techniques are … | MORE »

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Pick Your Poison: Tips for Pitching All Types of Media Representatives

Gone are the days when most journalists seamlessly fit the classic stereotype: scrappy professionals armed with a beat-up notebook and a fat Rolodex who dashed in and out of chaotic newsrooms the moment a tip … | MORE »

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Case Study: Smoke and Mirrors: An Aggressive Media Outreach Campaign Tackles Tobacco Addiction

Company: ClearWay Minnesota Agency: Carmichael Lynch Spong Timeframe: May-November 2007 Every year in Minnesota, tobacco use causes more than 5,600 deaths and is estimated to cost $2 billion in direct health care costs. While there’s … | MORE »

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Athletic Apologies: Love Means Always Having to Say ‘I’m Sorry’

By Katie Paine You know it’s a big deal when an admission of guilt on the part of a baseball player makes it into the first presidential press conference of a new administration. But when … | MORE »

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Pitch-Perfect Media Relations Gives PR a Head Start in Tough Economy

By Brian Parrish Early in their careers, successful public relations practitioners master the balancing act necessary for effective media relations: reconciling their clients’ messaging needs with publications’ editorial requirements. Even in the best of times, … | MORE »

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Making Your Mark: How To Build and Maintain a Values-Driven Brand

Throughout the early 1980s, IBM enjoyed marketplace domination, having been viewed as one of American’s most admired and best-run corporations. Its balance sheets demonstrated consistent growth in revenue, stock price, net income and number of … | MORE »

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