How To

Get Buzzed: Driving Bottom-Line Results via Integrated Marketing

April 20th, 2009 by

It just might be the worst-kept secret of social media marketing: You can’t make something “go viral,” nor can you force a campaign to generate “buzz.” Rather, these online marketing standards are met only upon… Continued

Engaging Employees via Internal Corporate Blogs

April 20th, 2009 by

The break-room watercooler is a gathering point for conversation, a place where company news is shared and opinions are debated. At the watercooler, employees converse openly and casually with their peers, without the apprehension of… Continued

Enhancing & Retaining Top Talent in a Recession

April 13th, 2009 by

Historically, the goal of management at midsize and growing PR firms has been to provide an atmosphere in which each employee can reach his or her full potential within the budgetary, time and resource constraints… Continued


April 13th, 2009 by

For Peter Mitchell, chairman and chief creative officer of Salter>Mitchell, humor is a tool his agency frequently employs in public service campaigns. Aside from using it as a way to grab people’s attention, humor has… Continued

Develop a Long-Range Succession Plan

April 13th, 2009 by

The big picture is often the hardest to see for communications executives, who—especially given today’s business environment—are constantly putting out fires that ignite unexpectedly. Mired in the crises of the moment, they fail to see… Continued


April 13th, 2009 by

1. Find the hook. Employees will decide in the first few seconds whether they will watch a video or not. Draw them in with an interesting hook. 2. Entertain. People love entertainment. A fast-paced and… Continued

Communicating in the YouTube Era: Using Video to Reach Employees

April 13th, 2009 by

One of the main instigators behind the increased use and acceptance of online video to reach employees is the third most-trafficked site on the Web: YouTube. The impact of YouTube has its pros and cons,… Continued


April 13th, 2009 by

Charles Carr, director of corporate affairs at Celerant Consulting, cites a password-protected extranet as an essential platform for providing all stakeholders with up-to-date M&A information, but that’s not the only vehicle in communicators’ arsenals. Consider… Continued

Rock the Boat: Leveraging a Downturn to Engage in M&A

April 13th, 2009 by

Question: What do Diageo, IBM, Bank of America and Johnson & Johnson have in common? Answer: Each company entered into or completed a successful acquisition that served its stakeholders and bottom lines well in the… Continued

Improve PR Writing in Media Pitches

April 6th, 2009 by

According to a recent survey of U.S. media conducted in conjunction with George Washington University and Cision, PR executives are valuable to media, but they have a lot to learn when it comes to writing for them. As noted in the 33-page report, 94% of journalists use submissions from PR professionals and large majorities also depend on other PR tools such as press kits and special events.