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Look Who’s Talking: Social Media Marketing in the Conversational Age

The proliferation of social media platforms has blurred the once well-defined line that separated public relations from marketing. One-way marketing messages were the rule, and public relations’ relationship-centric duties didn’t factor into the equation. “Companies … | MORE »

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Insomnia in the C-Suite: Comms Key to Mitigating Risks in Turbulent Economy

The current financial crisis is a mixed bag for communications executives, according to a slew of recent industry reports. On the one hand, their value quotient seems to have increased exponentially in the eyes of … | MORE »

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Twitter Do’s and Don’ts

Do: • Post links and re-tweet information that relates to, parallels or complements your brand. • Add value to others’ Twitter experiences. • Be clear about the action you want people to take. • Talk … | MORE »

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Go Forth & Tweet: Best-in-Class Twitter Strategies for PR Execs

If you are still looking for a reason to join Twitter, then you’ve already missed the boat. With an estimated 5 million users (and growing), nearly $60 million in secured funding and interest from big-time … | MORE »

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How To…Assess & Respond to Negative Blog Posts

According to a research report released by scholars at the Society for New Communications Research, the University of Massachusetts, Dartmouth and Financial Insite Inc., Fortune 500 companies are further along in their adoption of public-facing … | MORE »

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Engage Employees to Maximize the Impact of Your Corporate Messaging

Advertising, public relations and Web marketing are tactics that virtually every organization uses to reach their customers and prospects. Companies ultimately spend whatever it takes to develop strategic branding messages that will click with their … | MORE »

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Sample Enterprise Community Metrics

Financial Metrics: Revenue generated (direct and indirect, i.e. client retention or pass-through revenue gained through bundled services) minus operational costs. Operational Metrics: Fully burdened costs of community operations including technology, development, content acquisition and staffing. … | MORE »

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Enterprise Communities: Adding Value via b2b Social Networks

When somebody uses the term “social network,” what is the first thing that comes to mind? Chances are, Facebook, MySpace or LinkedIn will be your go-to word association. These established online communities offer substantial benefits … | MORE »

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Comms Exec I.S.O. Job: Career Management During a Downturn

Since the recession began in December 2007, the U.S. Labor Department has reported 5.1 million lost jobs, with almost two-thirds of those happening within the last three months. For communications executives who are still lucky … | MORE »

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Domino’s Crisis Revisited

Domino’s Pizza’s recent image crisis, courtesy of two now-former employees and YouTube, is still in an early stage of recovery, but enough time has passed for Tim McIntyre, the company’s VP of corporate communications, to … | MORE »

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