How To


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Guiding Principles For Social Media Marketing

• Think tribe, not market segment: Find groups of people who have something in common based on their behavior, not their market characteristics. • Think network, not channel: The most important conversations in communities happen … | MORE »

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Insomnia in the C-Suite: Comms Key to Mitigating Risks in Turbulent Economy

The current financial crisis is a mixed bag for communications executives, according to a slew of recent industry reports. On the one hand, their value quotient seems to have increased exponentially in the eyes of … | MORE »

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Twitter Do’s and Don’ts

Do: • Post links and re-tweet information that relates to, parallels or complements your brand. • Add value to others’ Twitter experiences. • Be clear about the action you want people to take. • Talk … | MORE »

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Go Forth & Tweet: Best-in-Class Twitter Strategies for PR Execs

If you are still looking for a reason to join Twitter, then you’ve already missed the boat. With an estimated 5 million users (and growing), nearly $60 million in secured funding and interest from big-time … | MORE »

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How To…Assess & Respond to Negative Blog Posts

According to a research report released by scholars at the Society for New Communications Research, the University of Massachusetts, Dartmouth and Financial Insite Inc., Fortune 500 companies are further along in their adoption of public-facing … | MORE »

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Engage Employees to Maximize the Impact of Your Corporate Messaging

Advertising, public relations and Web marketing are tactics that virtually every organization uses to reach their customers and prospects. Companies ultimately spend whatever it takes to develop strategic branding messages that will click with their … | MORE »

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Sample Enterprise Community Metrics

Financial Metrics: Revenue generated (direct and indirect, i.e. client retention or pass-through revenue gained through bundled services) minus operational costs. Operational Metrics: Fully burdened costs of community operations including technology, development, content acquisition and staffing. … | MORE »

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Enterprise Communities: Adding Value via b2b Social Networks

When somebody uses the term “social network,” what is the first thing that comes to mind? Chances are, Facebook, MySpace or LinkedIn will be your go-to word association. These established online communities offer substantial benefits … | MORE »

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Career Management Best Practices

• Think and act like a business owner. Understand the business situation and the desired outcomes first. The C-suite needs to know you see the situation as it does before you focus on communications strategies … | MORE »

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Comms Exec I.S.O. Job: Career Management During a Downturn

Since the recession began in December 2007, the U.S. Labor Department has reported 5.1 million lost jobs, with almost two-thirds of those happening within the last three months. For communications executives who are still lucky … | MORE »

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