How To

Enterprise Communities: Adding Value via b2b Social Networks

May 11th, 2009 by

When somebody uses the term “social network,” what is the first thing that comes to mind? Chances are, Facebook, MySpace or LinkedIn will be your go-to word association. These established online communities offer substantial benefits… Continued

Domino’s Crisis Revisited

May 4th, 2009 by

Domino’s Pizza’s recent image crisis, courtesy of two now-former employees and YouTube, is still in an early stage of recovery, but enough time has passed for Tim McIntyre, the company’s VP of corporate communications, to… Continued

Social Media Meltdown: Tweeting Your Way Into and Out of a Crisis

May 4th, 2009 by

Crisis communications was never black and white, but the proliferation of social media platforms has caused the shades of gray to get even hazier—so much so, in fact, that it can be difficult to distinguish… Continued

Career Management Best Practices

May 4th, 2009 by

• Think and act like a business owner. Understand the business situation and the desired outcomes first. The C-suite needs to know you see the situation as it does before you focus on communications strategies… Continued

Comms Exec I.S.O. Job: Career Management During a Downturn

May 4th, 2009 by

Since the recession began in December 2007, the U.S. Labor Department has reported 5.1 million lost jobs, with almost two-thirds of those happening within the last three months. For communications executives who are still lucky… Continued

Digital Crisis Management Strategies

April 27th, 2009 by

Whether or not a crisis originated in an online channel, a la YouTube or Twitter, ultimately has no bearing on digital platforms’ role in the subsequent management and recovery strategies. Larry Smith, president of the… Continued

Prevent, Manage, Recover, Repeat: 3 Stages of Crisis Communications

April 27th, 2009 by

What began as a tasteless prank quickly snowballed into a monumental reputational crisis for Domino’s in mid-April. The scene: One pizza-chain employee prepares sandwiches in the most unsanitary manner imaginable (think snot, flatulence…enough said) while… Continued

Maximize the Effectiveness of an RFP

April 27th, 2009 by

As agencies and clients alike feel the pressure of conducting business as usual during a recession, one common denominator of their relationship is becoming more important than ever: the request for proposal (RFP). Issued by… Continued

NECESSARY EVIL: SEO TERMS COMMUNICATORS NEED TO KNOW

April 27th, 2009 by

At first glance, Web jargon might make right-brained communications executives squeamish, but fear not: Taking some time to learn a few basics will enhance your social media SEO and SEM strategies tenfold. The following tools… Continued

SEO & SEM 3.0: Demystifying Social Media Optimization to Bring Consumers to You

April 27th, 2009 by

“Social media is not a campaign. It’s a commitment.” These words, spoken by imc strategy lab Digital Managing Director Robb Hecht, neatly summarize the mind-set that is required to truly maximize the opportunities put forth… Continued