How To

Measurement has always been—and will always be—a pillar of PR and communications, but it is usually associated with quantifying the results of external-facing initiatives, especially those that are media relations-related. But, as organizational strength and… Continued

1. Clear Line of Sight: • Alignment of job to vision and business strategy • Understanding of values and behaviors expected • Understanding of how actions impact the customer experience 2. Participation: • Opportunity to… Continued

You could have the greatest messaging, the best brand identity or the coolest content in the world, but if you don’t know where your target audiences are talking to each other online, you’ll never get… Continued

“From listening comes wisdom and from speaking, repentance.” So goes the old proverb, and nowhere is it more relevant than in social media. After all, with the vast number of online platforms enabling universally broadcast… Continued

According to Michael Lasky, partner with Davis & Glibert LLP, there are 12 rules agency executives should follow to ensure win-win agreements with their clients: 1. Write a “dear new client” letter. “This is the… Continued

Discussions surrounding compensation practices have been particularly topical lately, what with the news of ailing British Airways ’ new plan to help offset its losses: Ask employees to work without pay for up to four… Continued

Check out these online news release must-haves for building relationships with (and getting coverage from) journalists and bloggers.

Whether you are CEE (Chief Executive of Everything) at a start-up company or part of a communications team at a multinational corporation, your operations—at least in terms of paring down and focusing on necessities—are probably… Continued

• Dedicated intranet site: A dedicated intranet site should be a hub for news, relevant information and FAQs. Archive all employee communications on the site for ongoing reference. • Executive blog: A blog from the… Continued

Mergers and acquisitions stir the blood, triggering unconcealed excitement in numerous lawyers, financiers, executives and the media. Another core group has a different reaction to M&A: the employees of newly unified companies whose emotions typically… Continued