How To

To confuse SEO with SEM would be easy—with only a slight difference in their respective acronyms, some people mistakenly use them interchangeably. (Throw in SMM and SMO—social media marketing and social media optimization—and all bets… Continued

Communications executives already know that online content optimization involves way more than choosing keywords and embedding hyperlinks. It is a nuanced process that ties together strategies from PR and marketing, and—when done effectively—it embodies true… Continued

In this first installment of “PR Advisers,” a biweekly feature in which PR News poses a question about a hot-button communications issue to a handful of experts, we ask the following: What is one must-have… Continued

Individuals seem to face each new change in their lives with considerable trepidation. The one constant seems always to be that we, as individuals, are ill prepared for and uncomfortable with change when it comes.… Continued

When identifying keywords to optimize online content for search, Robb Hecht, SVP and digital marketing strategist at imc strategy labs, recommends the following best practices: • Industry/Market Knowledge: Consider your market knowledge when formulating content… Continued

Internal Links: • Use Google Webmaster Tools, which gives reports on internal and external links/traffic. • Structure and label links within in your site’s navigation to improve SEO results. • If your site has the… Continued

Content is king, as the not-so-old adage goes. If that’s true (and let’s assume it is), then search engines are the higher beings to which these kings’ power is ascribed. It’s an apt metaphor when… Continued

Dell’s crowdsourcing platform Ideastorm was launched February 2007, less than two year’s after the infamous “Dell Hell” scenario that left the company’s reputation reeling. Created specifically to give customers a direct connection to the brand,… Continued

“Crowdsourcing” has become a standard neologism in modern business dialect. A combination of “outsourcing” and “crowd surfing,” the term means exactly what it implies: outsourcing a task that usually would be performed by an employee… Continued

According to Clay Johnson, director of Sunlight Labs and co-founder of Blue State Digital, the biggest barriers to politics-driven innovation in an online setting can be easily circumnavigated thanks to—what else?—social media. “From the perspective… Continued