As data moves to the core of marketing communications, PR execs are playing a pivotal role in making better sense of that data.
E-mails tripped up ex-CIA head David Patraeus and mistress Paula Broadwell. As a communicator, here are some helpful tips in handling your own e-mail campaign affairs.
The FTC’s Green Guides have been revised. To avoid lawsuits and public ill will with your green initiatives, here’s what you should know.
Use one or more of these buzz tenets and you just might have a truly viral campaign, with over-the-top audience engagement.
While the media cranks out content that it prefers to be long remembered by readers, the BBS and News Corporation would prefer that their major crises would just go away. Here’s how each have fared.
After ITT Corp. spun off its defense and water businesses, it was crucial to engage and align its leadership and employees on the new company direction. Here’s how the communications team did it.
Consumers take note of celebrities and their activities, and it is widely believed to result in better “stickiness” for brands and campaigns.
You might think the re-election of Barack Obama would mean more of the same for communicators, but there’s plenty of work to do on a variety of issues.
To some PR pros, the prospect of receiving negative customer reviews sound daunting. But with some planning and process, reviews can move the business needle.
The 2008 elections in the U.S. were heralded as the first “social media election.” Voters took to budding social media channels such as YouTube, Facebook and Twitter to broadcast their electoral activities—from voicing their support… Continued