How To

Rise of Data and Online Analytics Offers PR Executives a New Pitch

December 10th, 2012 by

As data moves to the core of marketing communications, PR execs are playing a pivotal role in making better sense of that data.

Just Like Petraeus, PR Pros Must Deliver the Right E-Mails at the Right Time

December 3rd, 2012 by

E-mails tripped up ex-CIA head David Patraeus and mistress Paula Broadwell. As a communicator, here are some helpful tips in handling your own e-mail campaign affairs.

Tip Sheet: Green Or Shades of Grey? A Green Guides Primer

December 3rd, 2012 by

The FTC’s Green Guides have been revised. To avoid lawsuits and public ill will with your green initiatives, here’s what you should know.

7 Principles for Building Buzz Equity, And Don’t Forget the 3 S’s

November 19th, 2012 by

Use one or more of these buzz tenets and you just might have a truly viral campaign, with over-the-top audience engagement.

Image Patrol: News Corp. vs. BBC: Crises Linger For Two Major Media Properties

November 19th, 2012 by

While the media cranks out content that it prefers to be long remembered by readers, the BBS and News Corporation would prefer that their major crises would just go away. Here’s how each have fared.

Tip Sheet: A New Company Launch—From the Inside Out

November 19th, 2012 by

After ITT Corp. spun off its defense and water businesses, it was crucial to engage and align its leadership and employees on the new company direction. Here’s how the communications team did it.

For Communicators, ‘4 More Years’ Means Anything But the Status Quo

November 12th, 2012 by

You might think the re-election of Barack Obama would mean more of the same for communicators, but there’s plenty of work to do on a variety of issues.

Customer Reviews, Testimonials Can Beat Ads in Effectiveness—Just Avoid Snowballs

November 12th, 2012 by

To some PR pros, the prospect of receiving negative customer reviews sound daunting. But with some planning and process, reviews can move the business needle.

Tip Sheet: Match Celebrities with Your Brand’s Personality

November 12th, 2012 by

Consumers take note of celebrities and their activities, and it is widely believed to result in better “stickiness” for brands and campaigns.

Tip Sheet: Will Social Media Be the Election Game-Changer?

November 5th, 2012 by

The 2008 elections in the U.S. were heralded as the first “social media election.” Voters took to budding social media channels such as YouTube, Facebook and Twitter to broadcast their electoral activities—from voicing their support… Continued